Spin Master's Ben Dermer Hunts Globe for the Next Big Toy and Game Ideas

Did you ever wonder how big toy companies find the next big toy or game? At Spin Master Ltd, their quest for the next blockbuster is led by Ben Dermer.

Dermer and Spin Master strive to create a culture around their activities in the toy industry that is edgy and hip. In a 2010 TEDxYouth talk he gave in Toronto, Dermer compares finding the next “must have” toy to the entertainment industry’s search for the next big pop star or the next big movie.

(Ben's TEDxYouth Talk)