Sally and Charlie Albert - Dynamic Duo

July 8, 2014

 

I met Charlie and Sally some years back at an industry event. You couldn't have missed Charlie, he was bandaged from head to toe (very slight exaggeration). He attributed it to a bad fall near his pool, but it looked like he had been in a good fight and knowing Charlie, he won.

 

Charlie and Sally have worked in many parts of our industry. When you visit their CA offices, there is a wall of product that towers up 2 floors and the length of wall – it is massive!

 

Find out what makes them tick! 

 

 

WHY AND HOW DID YOU GET INTO THE TOY AND GAME INDUSTRY?
 

I’m a musician, audio engineer and producer who played and wrote music, owned and operated recording studios and produced recordings.  When interactive digital media were new, I started composing music and doing sound design for platform games and CD-ROMs.  One of my clients, Sega of America, under Tom Kalinske at the time, had a toy division. I discovered a need for creative audio expertise combined with mastery of digital interactive development.   I was lucky to work on some high profile products early on, and found an opportunity in a great industry I was able to make a significant contribution to.  I was already 40 by then – it’s never too late!

 

WHAT TRENDS DO YOU SEE IN GAMES?
 

I see many, but not sure I’m qualified to predict where they will lead.  They include the trend towards casual games, “snackable” games, “collaborative” (versus competitive) gaming. Another is the marriage of physical and digital, in which I see three threads: One, adding digital gaming to an inherently physical product – like a doll or pet robot with “tamogochi” or other gameplay built on.  Two, adding a physical component to an inherently digital game, like a Guitar Hero, dance mat, or Wii or Kinect type games.  Three, a marriage between the two, like the Anki cars, Skylanders, Sphero or Infinity.  The last is where there is much to come and I expect breakthroughs – it’s still early.  How about a robot as fun to play games with as my brothers were - but hopefully without all the fights and injuries?  No, wait, the games I’ve always enjoyed are games that bring people together.  I’ve never been much of a solo gamer.  So…what is the softball or Monopoly of the future?

 

WHAT ABOUT TOY TRENDS?
 

One is “back to basics”, as mobile platforms in particular become dominant play platforms for digital play and content.  This is seen in the success recently in basic construction (Lego) and crafts (Crayola and Rainbow Loom).  An opposing trend is towards more complexity and high tech integration of physical and digital – blurring the line between “toy” and “game” more and more, as the cost of tech goes down and tech pervades our lives –and brings toys to life.

 

WHAT WAS YOUR FAVORITE TOY OR GAME AS A CHILD?
 

Piano, bicycle, deck of cards, tape recorder… and I suppose anything resembling a weapon.

 

WHAT MUSICAL INSTRUMENTS AND MUSIC DO YOU PLAY?
 

Guitar and piano, R&B, Jazz, Rock, Blues

 

WHAT DOES YOUR TYPICAL DAY LOOK LIKE?
 

2-300 e-mails, daily flow of incoming projects and production.  We work on about 300 products a year on the service side of our business.  I review every proposal and invoice, as well as many details of production.  We brainstorm new ideas and review invention projects almost daily and try to stay on top of what’s happening in the industry  - including brands, opportunities, tech and trends.   I travel often.  I look forward every day to working with our amazing team and our clients and partners.

 

WHAT INSPIRES YOU?
 

Love, laughter, intelligence, creativity.  The natural joy, wonder and innocence of small children.  Life inspires me.  People inspire me.  Music, comedy, new ideas, anyone sharing a passion, smiles.  Nature inspires me. Travel.  I’m a cheap date for being inspired.  I cry at the “triumph scene” in every movie (but work hard to hide it).

 

WHERE DID YOU GROW UP AND HOW DID THAT INFLUENCE WHO YOU ARE TODAY?
 

I grew up?  Are you sure? I was born and lived in Caracas, Venezuela until I was 7, on a farm in New Hampshire until I was 10, and then in Nassau in the Bahamas.  My three brothers and I played like crazy, endangering our lives pretty much daily.  I had a great childhood, which influenced me in several ways.   I grew up comfortable with freedom, risk and responsibility.  Because most of my childhood was spent overseas in Venezuela and the Bahamas, I have always been used to diversity – in culture, language, race and geography.  The contrast with childhood in our society today is notable at two extremes.  On the one hand, tremendous freedom – roaming for miles even when very young, the “be home for supper” type thing, and at the same time very strict discipline and high expectations – spanking, grounding, nothing less than an A, shoes shined, bed made all that stuff of that era.

 

WHAT IS ONE MISTAKE YOU’VE MADE, AND WHAT DID YOU LEARN FROM IT?
 

I have made countless mistakes!  I’m a mistake machine.  I make them every day. The most important lesson was learning to be OK with making mistakes, accept them as part of growth and innovation, focus on the learning opportunity, keep getting better.