Sheena Stephens - So You Want to Play the Holiday Toy PR Game?

`Twas the week before Q4 and all through toyland, not a person was sleeping unless their toy was in demand. Once again, the holiday toy season is upon us. That’s really just a formal way to say, it’s go time! And while some toy and game companies have already initiated their well-planned holiday PR campaigns, others may be worried they missed the Polar Express. Although it’s not ideal, it’s not too late. Here are some tips to help you jump into the holiday toy PR game.