John Spinello - Operation Campaign


As game and toy inventors, we all aspire to create the golden gizmo – to invent the runaway hit that gets fought over in toy aisles in the run-up to Christmas and then settles in, gets comfy, and becomes a staple on toy department shelves for generations. I know somebody who invented a hit like that – one that’s been sold around the globe and giggled over for 50 years, which is cause for celebration.

John Spinello created Operation. BUZZZZ! You know Operation – everybody does. It’s a piece of Americana by now, and has been tickling funny bones longer than most of us have been alive. It’s easy to jump to the conclusion that the man who invented and holds the patent for the game mechanic of an iconic favorite like Operation would probably be sitting pretty after it’s sold millions upon millions of units and been attached to other products from apparel to accessories. Operation has even been partnered with other globally popular properties like Toy Story, The Simpsons, and Star War