Alain De Rauw on PlanToys, Marbles, Smurfs and Life

February 10, 2018

 (Alain De Rauw, Plan Toys, International Sales Director

Europe, Asia (Ex. JP), Oceania, Middle East, Africa)


What do you do in the industry?


I just enjoy this wonderful industry since 1991 and love to connect people and create success for beautiful toy companies.


What are you working on now?


I have my consulting company and work as International sales director for PlanToys. I also have my own glass marbles company called


Why and how did you get into the Toy and Game industry?


I love Smurfs and the day I discovered that the Smurf company was looking to find a partner, I applied right away.


What trends do you see in toys or games that excite or worry you?


I see that traditional toy shops have difficulties because they fight against Amazon etc..


What advice can you give to inventors who are presenting new toy or game ideas to you?


Try to be different.


What advice would you give a young adult graduating from high school or college today?


Stay yourself and enjoy life.


What does your typical day look like?


Wake up, look outside to see the weather and do my emails.


What is the most rewarding part of your job?


That I meet wonderful people.


What is the worst job you’ve ever had and what did you learn from it?


Never happened to me


What and/or who inspires you?


People who try to make a better World and who are happy with what they have.


What was your favorite toy or game as a child?




When were you born?




What was your life like growing up?


I am the youngest of 3 with great parents that gave me lots of liberty and chances. I could always do whatever I wanted to do. I played on the street every second I could, whether summer or winter.


Where did you grow up and how did that influence who you are today?


I grow up next to Ghent (Belgium) and in the street of the soccer club AA Gent. I was  at the stadium all the time trying to find stuff I could use to make things with friends like small cottages in a small field close to my home.<