The 16th Annual Chicago Toy and Game Week Fair (CHITAG 2018) Debuts New Offerings for Adults and Babies and Welcomes The World’s Foremost Toy Expert Along With Top Toy and Game Brands and More Than 30,000 Consumers


The 16th Annual Chicago Toy and Game Week Fair (CHITAG 2018) Debuts New Offerings for Adults and Babies and Welcomes The World’s Foremost Toy Expert Along With Top Toy and Game Brands and More Than 30,000 Consumers


CHICAGO, IL (October 19, 2018) – For the first time ever, Santa Claus is coming to the Chicago Toy and Game Fair on November 17 and 18, 2018. The jolly old elf will meet and greet kids of all ages inside a magical toy workshop created from Magformers at Navy Pier (600 E. Grand Avenue, Chicago), a marquee element of the weeklong celebration that celebrates the toys and games we love and the extraordinarily creative people behind them. The display from Magformers will be one of more than 100 installations, interactive exhibits and storefronts created by leading toy and game brands from around the world.


Now in its 16th year, the Chicago Toy and Game Fair (CHITAG) has become a time-honored tradition for toy and game lovers of all ages in Chicago and around the world. Taking place annually the weekend before Thanksgiving, tens of thousands of families kick off their holiday shopping season and come to play and experience the hottest holiday toys and games from industry leading companies.


This year’s ChiTAG Fair will debut brand new elements such as a beer garden for adults, celebrating the rising trend of grown up gaming. And on the other end of the spectrum, a baby and toddler playspace will be the perfect stop for the fair’s youngest attendees. Characters from favorite games such as Greedy Granny will come to life for photo opps, Etch-a-Sketch fans can meet one of the medium’s premier artists and participants might even get the chance to play a round of Jenga with the iconic game’s inventor!


Before doors open to consumers, ChiTAG Week begins on Thursday, November 16 with events focused on the toy and game industry, including the world’s largest inventor conference. Over 50 companies have product acquisition executives or teams attending looking for new ideas. Professional and new inventors, product acquisition executives, retailers and distributors from the biggest names in the industry gather to learn from each other, pitch their ideas and play! New this year is the Play in Education Track where attendees can earn education credits.


On Friday evening, November 16 the Toy and Game Innovation Awards, better known as the TAGIEs highlight the very best in the industry. During an evening of elegance and entertainment, awards are given in several categories including Rising Star Innovator of the Year, Innovative Art and Visuals, Innovative Marketing Team, Young Inventor of the Year, Toy Innovator of the Year and Game Innovator of the Year of which comedian Jeff Foxworthy is a nominee for his hilarious game based on his own crazy family, Relative Insanity™.


“ChiTAG Week gets bigger and better every year,” said CEO and founder Mary Couzin. “The dedication and creativity of the inventors and the toy and game companies that keep coming back year after year demonstrate the power of experiential play that only Chicago Toy and Game Week can bring to consumers.”  


These events are supported by key sponsors including Goliath, Hasbro, LEGO, PlayMonster, Spin Master, Oxford Games, Target, Mattel, Razor, TIA, ASTRA and The Michael Kohner Corporation.


ChiTAG 2018 Toy & Game Fair Details

ChiTAG’s Toy and Game Fair is the largest toy and game fair in North America open to the general public. This year, the 30,000 people expected to walk through the doors will have plenty to see and do including:

  • Taking a test ride on Razor’s new Drift Rider

  • Racing their own Automoblox car designs on the race track at PlayMonster’s booth

  • Meeting Greedy Granny at the Goliath booth

  • WTTW’s The Big Idea Tour’s Traveling Lab takes the stage on Saturday, November 17 at 10:30am. Come and Wonder, Watch and Learn More!

  • Adults can stop by the Beer Garden for pints of cold suds and sit down to play some of the industry’s best games for grown ups.

  • Also new this year, bring your littles to the Baby and Toddler PlaySpace where young builders can try Mindware’s Keva Junior planks, Yoee Baby’s developmental baby toys and more.

  • Young inventors 6-18 vie for tens of thousands of dollars in scholarship money in the Young Inventor Challenge

  • Watch Princess Etch bring your favorite characters to life on her Etch-a-Sketch

  • NEW! Participate in the Stratego National Championship on Sunday November 18 (Sign up at

  • Moms can get a break at Mommy’s TimeOut in the Beer Garden. (Saturday, November 17 at 3pm)

  • Special needs families can come early both days for the Sensory Power Hour sponsored by Playfoam and the National Parenting Network

  • Scouts can earn a special Gravi-Trax patch at the Ravensburger booth for competing in a marble run

  • Challenge improv artist and comic Ken McGraw from the Upright Citizen’s Brigade to