Jon Vanderbeek - Sarah, Rubber Ducks, Sodium, Saugatuck Steam Team

 (photo credit Kim Zahnow)


What do you do in the industry?


I'm an inventor and developer of the actions that you see a toy do and how the child engages with it.


What is your claim to fame in the industry?


That I know and am friends with the best in the business.


Why and how did you get into the toy and game industry?


In Industrial Design School at UC I was required to take internships to graduate and I worked at Bang Zoom Design, one of the leading toy invention companies. During school, I pursued other career opportunities in the corporate world, high end furniture and interiors and landed back at what seemed like a lot of fun to me. Building utilitarian items in toys that have no useful utility anywhere else!


What are you working on now?


My wife Sarah and I started Sweet Spot Studio, Inc. in 2006.  I am told we are in the top 100 influencers in the business and am humbled by my competition.


What trends do you see in toys or games that excite or worry you?


Tariffs worry me and toy hits excite me.  The toy business is important to hearts and minds everywhere. It won’t go away!


What advice can you give to inventors who are presenting new toy or game ideas to you?


Be ready to do most of the work. Most successful toy inventors can make it on their own if they had to. I have contacts and skills, but inventors like me have a backlog of ideas of our own already. Go out and follow your bliss and passion and work on a lot of ideas in a couple of categories. Become an expert at a brand or category so that you are important to the business.  Don’t worry about doing everything. Be good at one to three things.


What advice would you give a young adult graduating from high school or college today?


Get a job at the best company that you can get into and go from there. Best is which one you respect the most.


What does your typical day look like?


Three hours of work at 8, three hours of lunch with hiking and running through the woods along Lake Michigan and another three hours of work in the afternoon followed with family time for 3 hours and if I am busy, some night working.  Lots of phone calls with people I work with all day and night.


What’s your workspace setup like? 


I work in my machine shop, which is split up into a comfy space with studio desks and one 3d printing lab with 6x printers and a traditional machine shop with a CNC that cuts within .0006” tolerance. I am surrounded by most toy components that I need for a job and the ability to make anything else.


What is the most rewarding part of your job?


It was getting the respect that I worked for from people that I respect. It still is, but now I am enjoying giving back to the community most of all.  Working with my local elementary schools on art projects. Founding our local “Saugatuck Steam Team” that comes to the school and local art center to make cool kinetic projects that celebrate Science, Technology, Engineering, Arts and Math.  The A is very important to me or it would be “S.T.E.M.”.  I am too much of an artist and must add the “A” and make it “S.T.E.A.M.”>!