2017 Information to be Announced Soon!
Learn from our experts as they share their social media marketing strategies, what platforms yield the highest results for their businesses, how to manage social media on a limited budget and more. Top bloggers in the parenting and toy space provide insight how to effectively engage with them, how to craft the perfect pitch, what doesn't work and how to reach this community. Also learn where to put your money today with so many options in social, tradition and digital media.
What Happened in 2016...
Social Media @ Play Track
Jule Cole, Co-Founding VP
Julie is the mother of six and a co-founding VP of Mabel’s Labels, the leading provider of labels for the stuff kids lose! Mabel’s Labels has grown from basement start-up into an award winning, celebrity endorsed and international phenomenon.
As company spokeswoman, Julie is well-known amongst North American entrepreneurs and her dynamic personality has led to numerous speaking engagements, from university business classes to TV appearances, including NBC’s The Today Show, HLN’s Raising America, Canada AM, Breakfast Television, The Marilyn Denis Show, Metro Morning,CH Morning Live, Better TV, The Mom Show, Fox 5 San Diego and WGN’s Midday. She is a syndicated blogger for The Huffington Post, modernmom.com, PTPA Media, Yummy Mummy Club, and her company’s Mabelhood blog. Her writing has also appeared in Chicken Soup For the Soul - Power Moms and numerous websites. Mabel’s Labels has been featured everywhere from The View to Forbes.com. Follow Julie on Twitter @juliecole.
An award-winning Certified Meeting Planner, Alison transitioned a sixteen-year career as a professional meeting & event planner and CEO of Metropolitan Marketing & Event Group to launch So Chic Life in 2009.
With a proven background in event marketing, managing and overseeing domestic and international travel for Fortune 500 companies, Alison is an event strategist and brand ambassador connecting lifestyle brands with their targeted customers and influencers through an online audience of over 100,000.
1:00 - 1:30 pm | Social Media Marketing @ Play Panel
Learn from our experts as they share their social media marketing strategies, what platforms yield the highest results for their businesses, how to manage social media on a limited budget and more. Includes Q&A.
Alison Ray - Moderator
1:30 pm - 2:00 pm | Brands & Influencers Panel
Learn from top bloggers in the parenting and toy space as they provide insight how to effectively engage with them, how to craft the perfect pitch, what doesn't work and how to reach this community. Learn how blogging is evolving with video, Snapchat, Insta Stories and many other tools to extend the reach of the audience. Your takeaway? Actionable items on how to network, reach, and engage with such influencers. Includes Q&A.
Julie Cole - Moderator
2:00 pm - 2:30 pm Public Relations (Digital & Traditional)
With So Many Options Today, Where Do You Put Your Money?
2:30 pm – 3:00 pm Keynote Julie Cole - Co- Founder Mabel's Labels
Julie Cole is the co-founding vice-president of award-winning children's label manufacturer Mabel's Labels. She has helped her company bring their product to a worldwide market, gain media recognition and win countless entrepreneur awards. Cole is a regular television contributor, an influential and syndicated blogger and a mother of six.
Each session is only 25 minutes in length including Q&A, just enough for you to take away key tips on how to position your brand online.
*Register separately here as part of Toy & Game Innovation Conference http://www.chitag.com/conferences
Check out other events happening at ChiTAG Week:
Where to Stay
We reserve a block of rooms at the Doubletree Magnificent Mile (a five-minute taxi ride to the Pier) with a discounted room rate if you make your reservations through our travel agent - Kate Hennessy at Milne Travel American Express.
Call Kate at: +1 802 735 1316 (or +1 802 862 2200) or email: Kate.Hennessey@milnetravel.com
Availability is limited! Book early!