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North America's Largest Consumer Toy & Game Fair 

Consumers crave experiences...

Get products in their hands, gain product insights, create shareable experiences. 

Promote your toys, games, entertainment properties and the stories behind your products,

to the media, trade and public just before the holidays.

Saturday, Nov.  21st - Opens 9-10am for trade/media, 10am for public, closes 6pm

Sunday, Nov. 22nd Opens 9-10am for trade/media, 10am for public, closes 5pm

Trade and their families are our guests! Register HERE! 


  • Trend-setting event establishing "what's hot for the holidays". 

  • Over 2 billion media impressions generated from our 2018 events. 

  • Strategically positioned before "Black Friday".

  • Millenials are looking to spend their disposable income on experiences.

  • Media Coverage: Hallmark Channel, Today Show, Steve Harvey Show, ABC, NBC, CBS, FOX, WGN, Forbes, Huffington Post, Chicago Tribune, Chicago Sun Times, parenting magazines, toy industry publications and more!

  • Social Influencers - influential voices and product reviewers.

  • Trade and their families welcomed as our guests.

  • RetailersTarget (sponsor), the Grommet, Walgreens, specialty retailers and more! 

  • 35,000 attendees expected, half under 4' tall (kids!).
  • Over a third have a household income of over $100,000.
  • Over a third from out-of-state.
  • Capture photos, testimonials, video to use in your marketing and social media.

  • Giant focus group - learn how your customers connect with your products and brands. 

  • Try new messaging strategies. Receive immediate feedback. 

  • Convert customers to advocates to help spread your messages in social media.

  • 93% of consumers say live events had more influence than TV ads.

What Past Exhibitors Say

"ChiTAG is “THE” event for Inventors and Manufacturers within the Toy Industry, it is a who’s who of Toy & Game Inventors and Toy & Game Companies. The Conferences, Gala and Fair are unmatched for Educating, Celebrating and Playing in our industry. I’m very excited for this year’s event - it is timed perfectly for seeing the best of the best toys and games right in the heart of our biggest selling season!" 

- Gary Swisher, EVP Design, Spin Master

ChiTAG is a high point of the year as I'm able to meet and speak with inventors from around the globe in an amazing, innovative and supportive environment.  It is the only toy and game fair that offers this combination of new and experienced inventors, learning and networking opportunities, and an event that is literally and figuratively built around an open-to-the-public Toy Fair set on Chicago’s historic Navy Pier.  It is a great place to experience every part of the toy industry, from the inventors, colleagues, and business partners, to watching the children’s reactions to the toys and games on the show floor to wrap up the week.  To experience all of this against the backdrop of the great city of Chicago makes this a much anticipated week on my calendar!”  

- Rich Mazel, Head of Global Product Acquisitions, Hasbro

“ChiTAG is an incredible event. We’ve made a distribution deal, sold over 100 games (and took orders for more) to consumers at the show each year and have licensed items from inventors we met with at the show. However, what I like best is the fact that Mary generates so much media coverage at ChiTAG. We will be investing in interactive exhibits for the next show that we hope will be a big hit. Thanks, Mary for getting this event rolling.”

- David Norman, President, Goliath Games North America

Register to Exhibit


Standard Booths are sold in 10'x10' units and $16/square foot ($1600 per 10'x10'). You can add/combine units to accommodate your display requirements. (e.g. 10x20 booth is 2 units totaling $3200, 50x50 is 25 units totaling $40,000, etc.). August 1st, the price increases $18/sq. ft. 


A Standard Booth includes: 

  • 8 foot back drape in show colors (blue and white)

  • 3 foot side drape in show colors  where appropriate

  • 7" x 44" company sign

  • Company Name listed in Fair Program


Floor covering, tables and electrical are all purchased separately through the show decorator. Please refer to Exhibitor Manual (top of page).



New Inventor Conference Track Attendees - $500 off booth space!

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Booth Space (10x10 and larger)

From $1,600-$45,000, Price Increase September 1st! 


Table Spaces are $800. Let us know if your want your table in the:

  • Beer Garden (round or rectangular table)

  • Baby & Toddler Space (6'x2' skirted table)

  • Inventor/First-time exhibitor spaces. (Five tables in a common 10'x20'  area in a horseshoe configuration. includes a 6'x2' skirted table, carpeting and 2 chairs.)


Table spaces are restricted on display options.

  • Up to a 3' x 8' pull up banner behind your table.

  • Max 2 people may staff the table at a time behind table. For the front of the table, additional free trade passes are available

  • You may supply your own table covering

  • You may use product displays on the table, max height  36"

  • Electricity is not included,  you can order it from the Exhibitor Manual.


New Inventor Conference Track Attendees - $300 off your table. 

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Inventor Table

Women in Toys Breakfast

Register to Exhibit
Registeer to Exhibt Now!
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