the Bloom Report
Toy and Game People Obituaries - RIP - Rest in Play
If you know of a colleague's passing, please send us information
so we can share with our industry.
Remembering Those that have Passed . . .
Bill Gamson, Sociologist and Inventor of Games, Dies at 87. He created a game of simulated baseball that was a precursor to today’s fantasy sports. As a professor, he devised a role-playing game to help students address societal problems. Mr. Gamson, an eminent sociologist who explored the structure of social movements and whose childhood love of games led him to create one that became an inspiration for the fantasy sports industry, died on March 23 at his home in Brookline, Mass. He was 87. The cause was sarcoma, a type of cancer, his son, Joshua, said.
Ryu Asada joined Mattel in 2004 as a designer on the Matchbox brand before making his way to the Hot Wheels Team. Over the course of his 17-year career, Asada designed dozens of 1:64-scale die-cast vehicles for the $1 Hot Wheels mainline assortment, most recently serving as designer project lead. “Ryu courageously battled Stage IV colorectal cancer for four and a half years. Even throughout extensive surgeries and chemotherapies, he stayed positive and continued doing what he loved to do — designing Hot Wheels and sharing his passion for cars with the world. He had a strong will and fought until the end. He took his final lap at the hospital on March 23rd from complications of the cancer. His co-driver in life, Hazel Diaz Asada, whom he met at a drawing class at the University of Oregon 21 years ago, was, like always, by his side.
Gerry Crown - Founder of Crown & Andrews (Australia), an Entrepreneur, Bon Vivant, Champion Rally Driver, Serious Golfer, Loving Husband and Father and a real English Gentleman passed away March 12th, 2021 peacefully in his sleep. A beloved member of our toy & game industry family, we are very happy to have captured him in a video conversation with Adi Golad last fall. Many of his friends came together virtually from around the world to pay tribute: Gerry Crown... the Kingdom of the Heart.
Peter A. Flihan, Jr., Peter started as a buyer at B.Altman & Co, Buyer for Child World, Commonwealth Toy and then seeing a niche in that market, he and Linda Hejduk started their own stuffed toy manufacturer, Westcliff Limited. His son Peter joined them soon after, where they enjoyed more than a dozen years in business, travelling extensively to South Korea, Hong Kong, Indonesia and China.
Frank Thorne - He was 90 at the time of his death on March 7. Thorne started working in comics in 1948(!), but was best known for his work on Red Sonja, a character he started drawing in 1976, at a time when the character was being developed in the Robert E. Howard Conan universe by Barry Windsor-Smith and writer Roy Thomas. Thorne provided most of the art for the Red Sonja solo series, which ran from 1977-1979. Thorne also created some of his own characters, including Ghita of Alizarr in an original graphic novel, Lann in Heavy Metal, Danger Rangerette in National Lampoon, and others. Thorne worked for Standard Comics and DC in addition to Marvel; did newspaper strips, including Perry Mason; wrote a number of books for Fantagraphics; and did magazine illustration work for Playboy, Hustler, High Times, and Vanity Fair.
Art Janis - It is with profound sadness the WowWee family announces passing of their Executive Vice President of Sales and dear friend Art Janis. An amazing friend to the Toy Industry, his warmth and good nature was felt by anyone and everyone he touched. The WowWee Family would like to share the following.
It has been an honor to have you in our lives. You were there from the very beginning, always positive, always smiling, always honest, always giving it your all….one of the “goodest” souls we have ever encountered. Your loyalty to anyone you called friend was unwavering, you have always been our shining example of what it means to be decent, caring and most of all real. We have so many loving memories of how you helped build and touch all our lives, including the succession of WowWee itself with the large fingerprint you have left both generationally on our family and everyone within our organization. We suspect the reason why your heart gave out is because you have given it to so many of us - it is the reason why you will never ever be out of our thoughts and out of our lives. We know how phobic you were to being nothing less than the vibrant, never better attitude you always brought with you everywhere you went, and we take some comfort knowing that you would never want to exist without being able to operate at full capacity…. which is motoring through an airport while picking up dessert and a Coke, phone in hand watching the Yankees. Please know that you will be severely missed and never forgotten.
Rest in peace our dear friend, uncle to the kids, loved by everyone at Wow Wee especially your HK brothers and sisters (Mark Ng, Fion, Gloria, Anita, Steven to name a few) and most of all your beautiful wife, Marina.
With much love always,
Your WowWee family
David Gold - Dave was with Ideal, Mattel, Spellbound Dolls and Just Play Toys.
Darrell Burge. Toy World is sad to report the passing of Hornby's Darrell Burge, well known for working extensively on the Airfix brand, who died suddenly on February 10th. CEO of Hornby, Lyndon Davies, described the news as ‘very sad and very sudden’. He commented: “Darrell had Airfix running through his veins, working at Humbrol in Hull before he joined Hornby in Margate in 2006. Working with both the Airfix and the Humbrol brands, he was highly respected throughout the industry. He was full of fun and energy, many would have met with him at shows and events across the country. Our heartfelt condolences go out to his wife, Jane, his children Emily, Martin and Gavin and his granddaughter, Oriana.”
Darrell enjoyed a long and successful career at Hornby. As product manager at Airfix, he oversaw the revitalisation of Airfix products and the brand over the last decade and was a popular member of the Hornby team. His former colleagues have been quick to share their fond memories of working alongside Darrell over the years.
Geoff Hall of Geoff's Toys Toy World is sad to report that independent toy shop owner Geoff Hall passed away on 6th February at the age of 89 after a short illness. Geoff made the move from running a newsagent to opening toyshops in the early 1970s, with the launch of the first branch of Geoff’s Toys in Coalville, Leicester, followed by two further shops in partnership with his wife and children. Having joined Toymaster in the 1990s to get better trading terms, Geoff became a longstanding and keen member of the group. He was still a member when the business ceased trading in 2018, after a successful 50 years. Geoff’s son Nick told Toy World that Geoff loved buying toys and was well respected by visiting reps and agents, although his formidable determination to get the best deal was something they came to be cautious about when calling.
Robert A. Altman, the co-founder of video game company ZeniMax Media, which published top franchises including The Elder Scrolls and Fallout, has died. His cause of death was not immediately clear. Altman co-founded the Maryland-based ZeniMax Media in 1986, ultimately becoming one of the video game industry's biggest publishers. In 2009, ZeniMax acquired id Software, famously known for creating classic games such as Doom and Wolfenstein. Last September, Microsoft acquired ZeniMax in a deal worth $7.5 billion. Altman was married to "Wonder Woman" star Lynda Carter. They had two children together, James Altman, 33, and Jessica Altman, 27.
Loretta Whitfield, co-creator of Black Baby Whitney doll, As a District of Columbia Public Schools and Howard University graduate, Loretta Whitfield, who died on Dec. 27 at the age of 79, knew the value of representation. Whitfield and her husband Melvin Whitfield established Lomel Enterprises- a combination of the beginning of their first names- as a means of offering toys to Black children that looked like them, and with research and hard work the baby Whitney doll was born. “Loretta [and] Melvin thought that there was a need to fill a gap that left children of color without positive images. They spent seven years researching and developing Baby Whitney, a Black doll. The Whitfields even hired an African art historian to design the doll’s face, which is based on a fertility doll in West Africa,” according to an obituary submitted to the AFRO.
The Baby Whitney doll was groundbreaking and featured as a toy to look out for in several publications, including the LA Times, Ebony and a 1987 New York Times article on the Black doll debate.
Kelvyn Gardner. a well known and much loved figure in the licensing community; his wife Michelle shared the sad news on LinkedIn yesterday.
Kelvyn passed away yesterday morning (26th January). Michelle wrote: “As I am typing this I just cannot tell you how we feel, we are at a loss… It was Kelvyns 66th birthday on the 22nd of January 2021 and was going to be our big wedding anniversary; 40 years. We had joked that he wouldn’t know one end of a ruby if it bit him, so I think I might have got some ruby coloured Warrington gear!” Kelvyn’s career in licensing dates back to 1979, when he worked marketing Disney products for an Italian publishing company. For the next twenty years Kelvyn marketed literally hundreds of licensed products all over the world. During the 1990s, Merlin Publishing, founded by Kelvyn and three colleagues in 1989, became the fastest growing private company in the United Kingdom. Kelvyn recently “relaunched” licensing consultancy Asgard Media. He was also managing director of Licensing International UK for many years and was an active member of the Light Fund charity, serving on the committee, and recently entertained the licensing industry with his Living with Licensing podcasts.
Kim Merrill, Chief Executive Officer Insignias Global, formerly of Uproar.
Steve Lightle. Comic artist Steve Lightle has passed away due to cardiac arrest tied to COVID-19, his wife posted on his Facebook account. He was 61. Lightle was best known for his time on Legion of Super-Heroes, on which he followed artist Keith Giffen in 1984, and for his brief run on the relaunch of Doom Patrol beginning in 1987. He was also a cover artist for both DC Comics and Marvel Comics over the years.
Dennis Watts Toy World is sad to report that Dennis Watts passed away peacefully on Christmas Eve, following a long battle with illness. After a career in engineering design, Dennis entered the toy industry in 1974, taking over his father Fred Watts’ toy shop in Melton Mowbray. Dennis acquired another local toy shop in 1978 and from the two shop names, he formed the Arbon and Watts business. During the 90s and 00s, the retail stores won the Midlands region Toy Shop of the Year award on five separate occasions. In the mid 90s, Dennis created Mail Order Express – the idea behind the new operation was to work with selected supplier partners to carry entire ranges. In 1999, Mailorderexpress.com was launched online, leading to a massive expansion in the early 00s, as the company rode the wave of the initial internet boom.
Kelly Flock. Former Sony, LucasArts, and THQ executive Kelly Flock has passed away. A number of notable industry figures shared the news online, and paid tribute to Flock's leadership abilities and commitment to giving new voices a chance to shine. Flock spent decades working in the industry at a number of high-profile companies, holding several senior positions at Sony, including president and CEO of Sony Online Entertainment.
Oscar Koveleski, founder of the Auto World and Kidracer brands, died Monday (December 28, 2020) at the age of 88. In 1958, Koveleski — a race car driver and scale model enthusiast — launched Auto World as a mail-order store from the basement of a home in Scranton, Pennsylvania. The operation, which initially placed ads in the back of magazines, became a popular catalog business and pioneered the hobby and specialty retail space through its extensive offerings of slot-racing cars and track sets, plastic model kits, R/C cars, building supplies, and other items from brands including TYCO, Aurora, Scalextric, and more. “At that time slot cars were a mainstream toy,” says slot car evangelist Dave Kennedy, former brand manager for Hornby Hobbies’ Scalextric/Airfix lines and former North American marketing manager at Carrera of America. “They became a staple toy in every mass-market store and catalog … everyone — and I mean everyone — that is in the business now follows in Oscar’s footsteps.”
Diana Green Diana Green, long time buying director of Greens Toymaster, passed away at home on 13th December 2020 after a short illness. Toy World is sad to report that Diana Green, a popular and well respected toy industry figure, passed away peacefully on Sunday 13th December after a short illness. Diana was a well known figure in the industry since the 1970s, having worked as buying director for Greens for much of this time. Working alongside her husband Geoff, Diana selected ranges for the Snowfold buying group’s FOB import programme, which supported members ranges and margins from the 1980’s. Later, she served as a member of Toymaster’s Merchandise Committee for many years, as the Greens Toymaster chain expanded to a total of 17 stores.
Mercedeh Ward - Mercedeh Ward contributed to the toy industry she loved in a myriad of ways over the course of her 35-year career. A mechanical engineer by training, with a degree from Worcester Polytechnic Institute, Mercedeh leveraged her considerable smarts and work ethic to ensure thousands of toys reached the market to deliver happiness to children. Her amazing career spanned multiple companies (in order): Mattel, Equity Marketing, Playmates, Spin Master, MGA, Funrise, Zippity Blue, and Spin Master (again). At a time where there were few female engineers in the toy industry (and no one had yet heard of STEM), Mercedeh became the go-to product development expert for girls toys in Southern California, where executing the right aesthetic was paramount. She made major contributions to many powerhouse brands, including: Barbie, Bratz, and Amazing Amanda (first major animatronic doll). In her second stint at Spin Master, she helped drive the success of the #1 preschool brand, Paw Patrol.
Francis Spear Francis passed away peacefully on 13th December 2020. Francis was born in the town of Fuerth, near Nuremberg, into a Jewish toy trade family. His great grandfather, Jacob Wolf Spear, started J. W. Spear & Soehne in 1878. By the time Francis was born into this close-knit family – he was the youngest of five grandchildren – the company was being managed by his grandfather Carl Spear and a great uncle. ...
When (Francis) he joined Spear’s Games, Francis worked in a number of different departments, but his passion was for the production side of the business and he took on the role of production director, overseeing the manufacturing process. Francis became managing director of J. W. Spear and subsequently its chairman. He was respected by many in the toy trade for his honesty, loyalty and modesty. When the company was sold to Mattel in 1994, Francis purchased farmland in Hertfordshire. Read More...
Glyn Davies Toy World is sad to report that Glyn Davies passed away in Liverpool on November 20th, after catching coronavirus. Glyn had turned 70 in July. Glyn worked in the toy trade for many years as a rep and national account executive for several toy companies, including Blue Box, Rainbow, Mondo and Fisher Price. His final role of a long and distinguished toy trade career was at Bandai. Julian Boyers, former managing director at Bandai, commented: “I was deeply saddened to hear of Glyn’s death, which happened very quickly and unexpectedly.
Jimmy Hunter, the founder of Hunter Toys, passed away on November 14th, 2020. Jimmy took on the role of BTHA Chairman from 2000-2002 and was heavily involved for many years with both Toy Fair and the BTHA’s ‘Value of Play’ initiatives. He was the champion for Total Fun, the consumer event held in the early 2000s, while he was also the brainchild behind the longstanding Golden Teddy awards. His daughter Sally Hunter, who has followed in Jimmy’s footsteps by building a long and successful career the toy trade, told Toy World: “The fact that the Golden Teddy awards are still being presented so many years later gives me goosebumps.
Simon Holdsworth, Managing Director at Thos Holdsworth & Sons Ltd, passed away on November 14th, 2020. "Many of our staff have worked alongside Simon for more than 20 years. Words like mentor, great boss, good friend, awesome storyteller, gregarious, quick witted, dynamic, proud, demanding, knowledgeable and tireless are just some of their comments. He is, and always will be our champion! Our legacy for Simon is to keep the company running smoothly and exemplify the excellence that he demanded from us each and every day. There will be many memories, and no doubt a number of stories from your time spent with Simon, perhaps encouraged by his favourite tipple of a G&T or a wee glass of Grand Marnier! In the coming weeks, I hope that we get the chance to remember the good times and raise a glass in his honour." - Fleur Tisdale
NOTES on colleagues we lost before we publicly listed in the Bloom Report
Kazuhisa Hashimoto - Legendary Game Designer And 'Konami Code' Creator - 2-27-20
Jens Nygaard Knudsen - inventor of the LEGO Minifigure, age 78 - 2-26-20
Allison Katzman designed the Blythe doll, age 95 - 4-3-20
Satish Pillalamarri - Co-founder, North Star Games - 10-8-20
Lee Volpe - 10-27-20
Roger Shiffman - Co-Founder, Tiger Electronics (Furby) - 10-3-20 Roger Shiffman was perfectly cast as the public face of a toy company, Tiger Electronics Inc., maker of Furby, Giga Pets and other hits of the 1980s and 1990s. He had a jungle of curly brown hair and a cherubic expression that prompted the Chicago Tribune to describe him as a grown-up kid. He also had an insight early in his career: Toys and electronics were merging. In 1978, Mr. Shiffman helped found Tiger in a Chicago suburb. Starting with Mickey Mouse record players, Tiger teamed up with Hong Kong partners to make hand-held electronic games, often tied to movies. Furby, a talking furball with its own language (Furbish), sent parents into a desperate chase for scarce merchandise in the late 1990s. Hasbro Inc. bought Tiger in 1998 for $335 million and kept Mr. Shiffman as president of the business for three years. He survived surgery to remove a brain tumor in 2002 and celebrated by treating family and friends to a “Grateful I’m Not Dead” trip to Disney World, where his wife, Carol Shiffman, was inducted as an honorary Mouseketeer. Three years later he helped found another company, the short-lived Zizzle Toys. Mr. Shiffman died Sept. 5 of mesothelioma at his home in Highland Park, Ill. He was 67.
Joe Ruby, the co-creator of the cartoon series Scooby-Doo, has died aged 87. August 2020. Ruby, who created the much-loved characters alongside his creative partner Ken Spears, died of natural causes in California on Wednesday. "He never stopped writing and creating, even as he aged," said his grandson Benjamin Ruby. Warner Bros' animation president, Sam Register, said Ruby "made Saturday mornings special for so many children....
Bryan Stockton - Former CEO, Mattel - 8-2-20. Stockton spent 15 years at Mattel, including serving as Chief Executive Officer from 2012 to 2015 and Chairman from 2013 to 2015. Stockton joined Mattel in 2000 as Executive Vice President of Business Planning and Development. In 2003, Stockton was named Executive Vice President of International, and he was promoted to President of International in 2007. After leaving Mattel, Bryan focused his attention on photography. What was formerly a passion project, became an award-winning career. Bryan’s work was recognized by the distinguished Graphis Photography Annual, receiving a gold in their landscape category. His images were also hand-picked to be featured in Travel & Leisure. Most recently, Bryan was retained by the prestigious Relais & Chateaux resorts to bring a fresh look and “guest” perspective to their images including food, environmental, guest accommodations and activities.
DIANNA EFFNER - The doll world lost a renowned and beloved artist Oct. 14 with the death of Dianna Effner due to cancer. Born in 1945, Effner began designing and making porcelain dolls in the late 1970s, designing for a variety of manufacturers as well as producing and finishing dolls herself. Many of her designs have been released as vinyl dolls, but she is best-known for her porcelain dolls and her work as a mentor for other artists. She and her family established Expressions in 1992 to produce doll molds for the hobby, allowing other artists to reproduce her designs in porcelain. She also founded the Doll Dreamers Guild as part of her ongoing support of aspiring artists. Her designs continue to be popular with collectors and artists today. Read more about Effner’s remarkable career as a doll artist in this 2017 feature story from DOLLS magazine
Dave Spears of Spears Marketing. Paul David Spears, Devoted husband, father, grandfather, brother and friend, David passed away on July 13 after suffering a major stroke. Born in Ft. Wayne, Indiana, he received his B.A. from Evansville University and started his career as a copy writer for Sears Roebuck in Chicago. From there he moved on to marketing and spent 50 years in the toy business with Mattel, Takara and ultimately his own company. David will be remembered for his calm judgment, affability, humor, love of history, theater, music and the arts. On summer evenings he and Susan could often be found at Ravinia. In the winter you might find them at the Jazz Showcase. He both enjoyed and was frustrated by the Bears and took great pleasure from picking his Fantasy Football teams. A gentleman in every sense of that word, his family benefitted from his wisdom, decency and abiding love. Augie the cat will sorely miss his walks with David to get the morning paper. It was a ritual they both enjoyed.
Harvey Diamond - VP of International Licensing at Mattel and then President of H. Diamond International (June 17, 1936 - July 30, 2020)
Bernie Tenenbaum - Managing Partner of China Cat Capital and Lodestone Global, President of Children’s Leisure Products Group
Dom Emig - Toy Salesman, Walmart
Brian Downs - Toy Manufacturer Representative with Les Friedland Associates
Lucky Evani - Toys ”R” Us Buyer, Toy and Video Games
Robert Manlin President, Robert Manlin Marketing, Senior VP Sales, Larami Inc.
Alan Fine - Mattel exec heading up such functions as marketing research and strategic planning, licensing and entertainment, new business development, media planning and buying, packaging and consumer affairs. He is probably best known to us as the go-to guy for consumer research with his own company, KaleidOScope, especially for smaller toy companies.
Ken Spears - Co-creator of the cartoon series Scooby-Doo, died at the age of 82. Spears, who created the animated characters alongside his creative partner Joe Ruby, died of complications from Lewy body dementia.
Alan Roach – May 2019
Ted Kiesewetter - Founder of International Playthings, May 2019
Jerry Welch - CEO of The Right Start, then acquired Zany Brainy and FAO Schwarz, forming FAO
Peter Mayhew - Star Wars’ Original Chewbacca, May 2019
Rick Loomis 8-19 A legend in the tabletop RPG industry, served as the president of the Game Manufacturers Association for years.
Frank Brilando, 93, designer/engineer with Schwinn Bicycles for 4 decades and a two-time cycling Olympian. Started at Schwinn in 1951 as a draftsman, helped create the Sting-Ray and first derailleur-equipped mass-produced bicycles. "My guess is you will find Frank's name on more patents than anyone other than the Shimano family," said Jay Townley, a former Schwinn executive and bike industry analyst. May 2019
Bill Smith, the recently retired president and CEO of Huffy Corp., has died. Smith was at Huffy for 25 years, including 8 years as CEO, before announcing last September that he would retire in December 2018. RIP in May 2019
Jerry Robson - Tremendous Toys 8-26-18
Bill Dohrman - 2018
Abe Mor 3-18
Charles Lazarus 3-18
Horst Brandstaetter - Playmobil founder, JUN 11, 2015
Ralf Baer – Magnabox, Simon’s co-inventor, Dec 8, 2014
Milton Levine – Ant Farm and founder of Uncle Milton – died January 16, 2011 at the age of 97
Fred McFeely Rogers (March 20, 1928 – February 27, 2003), also known as Mister Rogers, was an American television host, author, producer, and Presbyterian minister. He was the creator, showrunner, and host of the preschool television series Mister Rogers' Neighborhood, which ran from 1968 to 2001. Rogers was born in Latrobe, Pennsylvania, near Pittsburgh, and earned a bachelor's degree in music from Rollins College in 1951. He began his television career at NBC in New York, returning to Pittsburgh in 1953 to work for children's programming at NET (later PBS) television station WQED. He graduated from Pittsburgh Theological Seminary with a bachelor's degree in divinity in 1962. He became a Presbyterian minister in 1963. He attended the University of Pittsburgh's Graduate School of Child Development, where he began his 30-year long collaboration with child psychologist Margaret McFarland. He also helped develop the children's shows The Children's Corner (1955) and Misterogers (1963). In 1968, he created Mister Rogers' Neighborhood, which ran for 33 years. The program was critically acclaimed for focusing on children's emotional and physical concerns, such as death, sibling rivalry, school enrollment, and divorce. Rogers died of stomach cancer on February 27, 2003 at age 74. His work in children's television has been widely lauded, and he received over 40 honorary degrees and several awards, including the Presidential Medal of Freedom in 2002 and a Lifetime Achievement Emmy in 1997. He was inducted into the Television Hall of Fame in 1999. Rogers influenced many writers and producers of children's television shows, and his broadcasts have served as a source of comfort during tragic events, even after his death. Read More...
Sid Sackson November 6, 2002
Stephen Hassenfeld (January 19, 1942 – June 25, 1989) was an American businessman best known for being the chairman and chief executive officer of Hasbro from 1980 until 1989. In 1980, Stephen's father Merrill died, and Stephen took over control of Hasbro. From 1980 to 1986, Stephen Hassenfeld increased Hasbro's profitability by 85% annually. Only two Fortune 500 companies have achieved such a high rate of growth in profitability. Forbes magazine rated Hasbro number one in a thousand-corporation survey of increased value during the first half of the 1980s, well ahead of other successful companies such as Wal-Mart and Berkshire Hathaway. In 1983, Hassenfeld established the Hasbro Charitable Trust, and in 1984, he created Hasbro Children's Foundation. The two charities help to improve the lives of children and their families throughout the world by providing management of grant donations in operating areas, product donation, matching gifts to higher education, special community projects, and volunteering. Also, in 1990, the Stephen D. Hassenfeld Children's Center for Cancer and Blood Disorders was created. The Children's Center is affiliated with NYU Langone Health, and under its current director, Dr. Elizabeth Raetz has been making remarkable strides in alleviating the worst of children's suffering. (from Wikipedia)
Louis Marx (August 11, 1896 – February 5, 1982) was an American toy maker and businessman whose company, Louis Marx and Company, was the largest toy company in the world in the 1950s. He was described by some as an experienced businessman with the mind of child.
Marx was known by numerous nicknames, including "Toycoon," "the Henry Ford of the toy industry," "the hawk of the toy industry," and "the toy king of America. (from Wikipedia)
Merrill Hassenfeld (19 February 1918 - 21 March 1979) president and chairman of the board of Hasbro, Inc., the toy manufacturing giant that during the 1960s launched G. I. Joe, the first male action figure with accessories. The oldest of three children of Henry Hassenfeld, a pencil and toy manufacturer, and Marion Frank, a homemaker, Hassenfeld was born one year after his father and uncles Herman and Hillel founded Hassenfeld Brothers, Inc. After graduating as a business major from the University of Pennsylvania in 1938, Hassenfeld joined the family's firm, which by then had bought a pencil company. Just before World War II, Hassenfeld married Sylvia Kay; they had three children. At that time the company began including in its pencil boxes play stethoscopes and other toy medical equipment, sewing kits, and school supplies. In 1943 Hassenfeld's father placed his sons to lead the company's divisions. Merrill was put in charge of toys, while his brother Harold, headed pencils. Later, his brother's division split from Hassenfeld Brothers and became the Empire Pencil Corporation. The first best-seller made by Hassenfeld Brothers (the name was changed to Hasbro Industries in 1968) was Mr. Potato Head, invented by George Lerner. Introduced in 1952, it was the first toy advertised on national television. At first these toys were only plastic facial parts applied to an actual potato; by 1964 they came complete with a hard plastic body. Mr. Potato Head has sold over 50 million units since its development. (from Enclyopedia.com)
Marvin Glass - An entrepreneur and the creative force behind Marvin Glass and Associates (MGA). His salesmanship and uncanny ability to spark creativity in the designers he employed was unparalleled. In 1949, he licensed a "novelty item" to H. Fishlove & Company called Yakitty-Yak Talking Teeth. This item was invented by Eddy Goldfarb, who worked with Marvin Glass for a very short time after World War II. MGA... created some of the most successful toys and games of the twentieth century such as Mr. Machine, Rock 'Em Sock 'Em Robots, Lite Brite, Ants in the Pants, Mouse Trap, Operation, Simon, Body Language, and the Evel Knievel Stunt Cycle (from Wikipedia)
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