the Bloom Report May 23-30 2025

May 23 - 30, 2025

CLICK HERE - THE BLOOM REPORT 24/7 NEWSFEED

Welcome to Your Weekly News Brief!

Happy Bloomin' Friday!

Well, for a fleeting moment I thought I would have a big happy headline for the Bloom Report this week, but the winds of uncertainty are swirling still. Tariffs are still front and center. My mom used to tell me to take it one day at a time. It was sound advice years ago, and still is today.

Let’s keep sharing our stories through our networks and coming together to document and detail how tariffs impact every part of our industry. Our Senators and Congressional Reps should hear from us in every state and district. www.congress.gov/members. And don’t stop there—send your story to local news outlets, too. The more voices we amplify, the stronger our impact.

Wishing everyone at ASTRA Marketplace and Academy a GREAT Show next week!

Thank you for reading the Bloom Report here or on the Bloom Report 24/7 News Feed! Please support our work by advertising and/or setting up a POP profile.

Mary

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Latest on Tariff News - This information was shared with TA Members yesterday and now with tBR readers....

Dear Toy Association Members:

We are providing this tariff update based on the latest information available. The situation is still unfolding.

Last night, the U.S. Court of International Trade (the Court) issued a decision ruling that President Trump’s tariffs under the International Emergency Economic Powers Act (“IEEPA”) are unlawful and granting a permanent injunction against the tariffs.
The decision covers the April 2 worldwide reciprocal tariffs as well as tariffs against Mexico, Canada, and China pertaining to immigration and fentanyl. (It does not cover the Section 232 or 301 tariffs.)
President Trump’s team filed an immediate appeal last night and requested review by the U.S. Court of Appeals (Federal Circuit).
The Trump Administration has filed a motion for a stay of the Court’s judgment, and the stay has been granted. Enforcement of the permanent injunction is on a temporary pause until further notice, meaning that U.S. Customs can resume collecting IEEPA tariffs.

We are actively monitoring the litigation and will continue to provide updates, however, at this time, nothing has significantly changed.

Thank you,

Kathrin Belliveau
Chief Policy Officer
The Toy Association

Person of the Week - Dan Klitsner is in Rolling Stone!

dan klitsner rolling stone _16_9_padded.jpg

What’s the Most Nostalgic Song of the ’90s? You Might Be Surprised by the Answer...

Transcending mere audio experiences, Bop It might just be the 90s’ most nostalgic song. The famous Bop It! Pull It! Twist It! beat isn’t only catchy; it brings back fond memories, making people smile as they look back on their childhood years. According to Dan Klitsner, the phenomenon’s inventor, it is Bop It’s unique physical link to childhood and friendships that, in some ways, makes it the most nostalgic song of the decade. “Fans say it to me all the time,” he shares. “In fact, a well-known pop artist, part of a popular boy band, reached out to me on Instagram, asking if he could get his hands on an original Bop It. Playfully, I asked him to convince me why he should have one, and his answer said it all: ‘Because it brings back the best memories of me and my brothers hanging out together.’” READ MORE...

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Thank you to the anonymous person for the cartoon this week!

Memorable Quotes: "I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature."
- John D. Rockefeller

Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Have a cartoon, quote or a joke to share? Send it to me! Mary

Happiest of Birthdays to our colleagues celebrating birthdays this past week!

Rieko Kodama - R,I,P,

James Ward - R.I.P.

Harry Bradley - R.I.P.

Tom Kremer - R.I.P.

Mark Hatherill - R.I.P.

Financial and Legal

President Trump said on Sunday that he would delay imposing 50 percent tariffs on all imports from the European Union until July 9 to allow more time for trade negotiations.

US business owners cheer court ruling on Trump’s tariffs— but still hedge their bets as chaotic battle plays out in courts. Northbrook, Ill.-based Baby Paper, which makes sensory plush toys, had been poised to raise its wholesale prices within several weeks by $1 to $5 on items that range in price between $7 and $30, but owner Sari Wiaz said she will now hold off.

Small Business Administration boosts manufacturing funding efforts. The agency will provide up to $1.1 million to three applicants to deliver training and assistance to small manufacturers. An effort to unlock more financing for businesses is also in the works.

Congress Relaunches Bipartisan Toy Caucus. U.S. Representatives Ted Lieu (D-CA) and Rob Wittman (R-VA) relaunched the bipartisan Congressional Toy Caucus, highlighting the U.S. toy industry’s critical role as a driver of economic growth, innovation, and job creation across the country.

Trump green-lights Nippon merger with US Steel. President Donald Trump on Friday cleared the merger of U.S. Steel and Nippon Steel, after the Japanese steelmaker’s previous bid to acquire its U.S. rival had been blocked on national security grounds.

NPR sues Trump over executive order cutting funding for public broadcasting. The suit, filed in a Washington, DC, federal court by NPR and public radio stations in Colorado, claims that Trump’s effort to slash the broadcasters’ congressionally granted funding is unconstitutional.

Trump administration moves to cut rest of Harvard contracts with federal government. President Donald Trump in a social media post suggested taking $3 billion in frozen grant money to Harvard and and give it to trade schools.

China stops Labubu, Molly doll smugglers as prices soar, fights reported overseas. Chinese customs authorities have repeatedly stopped suspected smugglers of Pop Mart toys, including its Labubu and Molly series, as prices for the dolls soar amid a global expansion for the Beijing-based retailer.

FTC drops case against Microsoft’s Activision Blizzard deal. The FTC filed an order to dismiss its complaint on Thursday, just days after it lost an appeal for a preliminary injunction to prevent Microsoft from finalizing its acquisition.

Elon Musk says he's leaving government work with DOGE, thanks Trump. With his official stint in government coming to an end, Elon Musk thanked President Donald Trump on Wednesday for "the opportunity to reduce wasteful spending."

Diamond Bankruptcy: Dynamite Alleges Over $500,000 in Unpaid Invoices. According to the motion filed by Dynamite on May 27, Diamond has not paid the publisher for three invoices, submitted on April 27, May 4, and May 11, totaling $509,114.21.

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Financial Reporting, Tariffs

How a small, family-owned toy business put a dent in Trump’s tariffs. Rick Woldenberg never expected to be at the center of a constitutional showdown. As the CEO of Learning Resources Inc., a family-owned educational toy company based in Chicago, Woldenberg has spent decades growing the business his grandfather originally founded in 1916.

Spin Master Corp. says it has cut jobs across the company as it tries to weather the impact of global tariffs on its business. In an emailed statement, spokeswoman Tammy Smitham did not say how many employees were affected. She says the layoffs were one part of a multi-pronged plan to deal with the effect of tariffs, which also includes diversifying its supply chains and cutting costs.

*** The above posted after tBR circulated May 30th ***

Target sales drop in 1st quarter and retailer warns they will slip for all of 2025. Quarterly sales fell 2.8% from last year to $23.85 billion, and that was short of the $24.23 billion Wall Street expected, according to FactSet. Target earned $1.04 billion, or $2.27 per share, for the period ended May 3. That compares with $942 million, or $2.03 per share, in the year-ago period.

Federal Appeals Court Temporarily Spares Trump From Having to Wind Down Tariffs. The administration had made immediate appeals to allow the U.S. to keep imposing stiff levies, and said the Supreme Court needed to intervene.

Second federal court blocks Trump tariffs, this time for Illinois toy importers. A federal judge blocked Trump's tariffs for a pair of Illinois toy importers, the second ruling against the tariffs in as many days

Amid the confusion over tariffs after an appeals court ruled in one case, earlier Thursday, a second federal court also ruled to block the Trump's administration's tariffs, with the decision impacting a Vernon Hills toy company. However, the government has already appealed.

Tariff Turbulence Drives Operational Overhaul of US Mid-Sized Firms. Mid-sized firms often lack the geographic diversification and bargaining power that can buffer multinationals from trade shocks.

Walmart cuts 1,500 jobs in US retail, global tech teams. The retailer said it is slashing some roles and adding others in an effort to become more agile and innovative.

How lower China tariffs will affect direct-to-consumer imports. Temporarily reduced duties likely won't be enough to stop ongoing shifts among de minimis-reliant supply chains, experts said.

Businesses are finding a workaround for tariffs — and it's entirely legal. The "first sale rule" is a concept in U.S. customs law that allows importers to use the lowest cost of a good to calculate duties.

Tariffs ‘Appalling and Hard to Deal With’ for Small Businesses. While Wall Street rejoiced at the U.S.-China tariff truce, small businesses have less to celebrate.

The Conference Board: Consumer Confidence Rises After US-China Trade Deal. Consumer confidence picked up in May after five months of decline, The Conference Board said Tuesday (May 27).

Tariffs Force 81% of Middle-Market CFOs to Abandon Long-Term Investments for Short-Term Tactics. Consider the state of mind of mid-sized companies that account for one-third of private sector GDP and employment in the United States.

White House Tariffs Quashed by US Trade Court. A federal court has largely blocked White House tariffs following a lawsuit by Democrat-led states.

Fed worried it could face 'difficult tradeoffs' if tariffs reaggravate inflation, minutes show. Officials were concerned that tariffs could aggravate inflation and create a tough quandary with interest rate policy.

Best Buy cuts full-year sales and profit guidance as tariffs raise cost of electronics. Best Buy missed quarterly revenue expectations as higher tariffs increase the costs of many consumer electronics.

Toy Company Still in Crisis Despite Reduced Tariffs on China. A Chinese toy factory has gotten little relief after the United States and China agreed to temporarily lower tariffs.

Trends, Lists, Market Research, and State of the Industry

Poland Ranks Among Top 10 Global Toy Exporters Despite Market Slowdow

How "Type C" Became the Cool-Mom Parenting Style.

*** The above posted after tBR circulated May 30th ***

Lilo & Stitch and Mission: Impossible — The Final Reckoning have joined forces to deliver the biggest Memorial Day weekend box office in history, according to Variety. Lilo & Stitch brought in $145.5 million domestically over the weekend, and is projected to get a cumulative $180 once Memorial Day is through.

Anime soars in popularity with teens. Young Gen Z's love for this content genre now rivals their love for major celebrities and sports leagues, according to a new NRG study commissioned by Crunchyroll.

Craze for Labubu, hit toy from China’s Pop Mart, spreads to Middle East. Pop Mart International’s latest iteration of its hit Labubu character is winning deep-pocketed fans in the Middle East.

How producers can deliver on tweens’ need for more positive media. Tweens want uplifting, inspiring and relatable content that prepares them for the challenges they'll face as they grow.

Aussie nets’ kids spend was up in 2023/2024. Annual spending by Australian commercial broadcasters on local children’s content has bounced back, according to the Australian Communications and Media Authority (ACMA).

YouTube still on top of TV viewing. Nielsen's latest Media Distributor Gauge report finds that 12.4% of all TV-watching in the US happens on YouTube, which beat every other major channel or streaming platform.

Saudi Arabia Toy Market Forecast & Opportunities. Saudi Arabia's Toy Market, valued at USD 435.16 million in 2024, is projected to soar to USD 896.40 million by 2030, fueled by a 12.8% CAGR.

Poland ranks Top 5 in global toy exports. According to data cited by Polish daily Rzeczpospolita, Poland ranked fourth in Europe for toy production value in 2024.

Exploring the Fascination with Labubu Dolls. Known for their vibrant designs and unique characteristics, these dolls are not just toys; they’re a cultural phenomenon.

Who’s got the next Labubu? Hong Kong creators eye a slice of ‘goods economy’ pie. Hong Kong fintech millionaire Kenneth’s latest splurge is a luxury watch with a HK$2 million (US$242,000) price tag.

Toy Market to Reach USD 445.97 Billion by 2032 Globally, Growing At An 4.33% CAGR - Credence Research. The global toys market is poised for substantial expansion.

Sales of viral plush toy Labubu halted in UK stores after reports of brawls. Labubu, a palm-sized plush toy with sharp teeth and a cult following, has become a toy too popular to sell.

McDonald’s Japan cancels third wave of Chiikawa meal sets amid toy reselling chaos. McDonald’s Japan has cancelled the planned third wave of Happy Sets featuring Chiikawa toys after some consumers bought large quantities of meals just for the toys.

Toyjobs has been the dominant recruiting

Stories, Comments, and Advice

Rick Derr - Toy world's Letter from America - Where do I start? A few things have happened since I wrote my last column. The toy industry is resilient and, as ever, we will get through the challenges we face, but at what cost? That to me is the real question here in the States. Because the small to mid-tier toy companies are right in the bullseye of the tariff’s implementation. Their pain is real...

The virtual quiz game Tango, developed at Harvard, pairs Democrats and Republicans on common teams, where bipartisanship quickly emerges as a competitive advantage. “It’s really the opposite of the nasty, divisive posting you find on social media,” offered Tango co-creator Joshua D. Greene ’97, a professor of psychology and co-author of new study measuring the game’s impact.

How Do You Teach Something You Were Never Taught? You're standing there, feeling lost in the storm of your child's big emotions. I see you. You're not failing because you don't want to help your child... you simply don't know how to.

Rutabaga Toy Library lets families sign out toys a month at a time. The sharing economy comes for us all, including kids. Reporter Buffy Gorrilla takes us to Philadelphia in a paid library for toys that hopes to keep playthings out of the landfill.

Modern Play & Old-School Toys: Benefits of Rubik’s Cubes for Kids Today. Take playtime back to basics by exploring how analog toys can build problem-solving skills in kids. Boys & Girls Clubs of America

Specialty Retailers: Tackling Toys & Tariff Troubles. Recently established independent retailers address economic uncertainty. Trends shift, brands come and go, and each store curates its own unique style. One thing remains constant: kids still wake up eager to play with their favorite toys.

Blind box toys are booming: Are they just child’s play or something more concerning? If you’ve seen videos of people tearing into tiny toy packages online, or noticed teens obsessing over pastel-coloured figurines at the mall, you’ve probably encountered the global craze for blind box toys.

From the ToyBook Editor: The Tariff-ying Uncertainty of the Toy Business. A week of flip-flopping throws another wrench into an industry already fighting for survival.

*** The above posted after tBR circulated May 30th ***

John Baulch, Toy World - The art of the tactical foul … it’s the Friday Blog! Until this week, I suspect that President Trump thought that ‘executive overreach’ was when he reached across the table for the peas rather than asking a waiter to pass them to him. He knows better now…

The single, sole, biggest tire manufacturer in the world is…Lego. Yes, you read that right – the Danish toy maker is the biggest tire manufacturer in the world. And it is not by some small distance, either – in fact, Lego makes around 100 million more tires than Michelin. You might be sitting there scratching your head at how this is possible – but there’s a good explanation.

Maniac beats 60-year-old woman into coma at Beanie Babies founder’s California mansion. Russel Maxwell Phay, 43, of Nevada, was charged with first-degree attempted murder and related offenses for invading the Ty Inc. billionaire’s Montecito home...

How small c-stores can survive. From the rise and fall of the COVID-19 pandemic to ballooning inflation and interest rates, difficult economic conditions have forced many small c-store operators to sell to competitors that are seeking more scale.

How to Grow a Toy Business at Every Stage. Growth doesn’t have to be glamorous. It doesn’t need to be explosive either. Sometimes, it’s about figuring out how to scale production without bottlenecks, or how to price a plush bear so it doesn’t haunt your margins.

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History and Nostalgia

Pickleball was invented in 1965 on Bainbridge Island, Washington, by Bill Bell and then-Washington State congressman Joel Pritchard. To entertain their bored children, they made up a game that used ping pong paddles to hit a wiffle ball over a hip-height badminton net.

Security researcher Ciro Santilli discovered that, back in the mid-to-late-2000s, the CIA created a fake Star Wars fan site. A Star Wars site they secretly used to communicate with informants in other countries. The name of this particular site was StarWarsWeb.net. If you click on that link now, it takes you directly to the official CIA website. So wed say his research was accurate.

*** The above posted after tBR circulated on the 30th ***

15 Classic Toys That Started as Military Tech. Many of the playthings that have brought joy to generations of children have surprising origins in military research and technology. Behind the colorful packaging and playful marketing lies a fascinating history of innovation born from necessity during wartime.

Yakity-Yak: 60 Years of Teeth That Talk Back. here’s something to be said for being easily amused. In the 1940s, toy inventor Eddie Goldfarb saw an ad for a false-teeth holder called a “Tooth Garage” and he started cracking up. In his head, he saw a pair of dentures, chomping and sputtering down the road like a car, and parking on their own.

Hong Kong Pokemon card revival sees adults collecting for nostalgia, competition and cash. At the end of a corridor in a nondescript industrial building in Kowloon Bay, Hong Kong, stands a unit with a big illuminated sign beside the door.

Barbie's Feet Have Become Less Arched Over Time, According to a New Study by Podiatrists. By the 2020s, only 40 percent of Barbie dolls were designed with permanently arched feet for wearing high heels.

Dear Diary from Tiger Electronics (1995). "Hey guys, look. It's Tammy's diary."

The History and Evolution of Disneyland Records. Disneyland Records started from humble beginnings, like earlier labels such as Peter Pan Records and Golden Records. Before establishing its label, it partnered with established music companies to distribute its songs to the public.

The Flintstones Pitch ‘n’ Bowl Game from Transogram . Released in 1961 by Transogram, The Flintstones Pitch 'n' Bowl Game was a two-in-one action game inspired by the popular Hanna-Barbera animated series, The Flintstones.

Nosey Neighbor from Milton Bradley. In 1981, Milton Bradley released Nosey Neighbor, a family-friendly card bluffing game. The object of the game was to be the first player to get rid of all of their cards.

Classic Toylines from Star Wars, The Real Ghostbusters, Jurassic Park & More Featured in Upcoming Kenner Book by Designer Tim Effler. Packed with rare and never-before-seen images, the book captures the spirit of Kenner’s Cincinnati-based team and their rise to toy industry dominance.

[Watch] [Photos] Your Childhood Toys Just Got A Grown-Up Makeover. Walking into The Exchange TRX feels like stepping into a LEGO wonderland. The retail destination has partnered with both LEGO and IKEA to showcase how these beloved bricks can seamlessly integrate into modern home settings.

Flashback: Breaktime – Ancient Sippy Cups. Six thousand years ago, parents were feeding their infants with pottery baby bottles or sippy cups. The “bottles” had small spouts from which the children could suck the milk. That’s according to an article in ScienceNews by Bruce Bower.

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Licensing and Entertainment

High Touch Entertainment is bringing science to life in new ways through two major licensing agreements that will expand its STEAM-focused Spark Universe IP. “Our long-standing commitment to opening up the world of science through fun and imagination has helped countless children discover the magic of science,” says Daniel Shaw, founder and CEO of High Touch High Tech....

Lord Hobo and Bananagrams join forces for Fruit Peddler, a limited-release fruity pale ale. Game night just got a bit fruitier. Lord Hobo Brewing Co. and Bananagrams, Inc. have teamed up to create Fruit Peddler, a 6% ABV Fruity Pale Ale designed for fans of beer and word games alike.

*** The above posted after May 30th when tBR circulated ***

Summer is taking a prehistoric leap into licensing as the Jurassic World franchise evolves with Jurassic World Rebirth, coming to theaters July 2. Universal Products and Experiences will usher in a new era across consumer products, retail programs, digital content, and theme park experiences.

Hello Einstein Studios, Gamisodes Partner to Launch Interactive Baby Einstein Playable Episodes. Collaboration transforms edutainment episodes into interactive, gamified learning for young children.

Disney+ picks up CoComelon after Netflix doesn’t renew it. The once-mighty preschool hit will switch streamers in January 2027, but audience drop-off may make it a questionable bet.

Goliath and Hasbro sign multi-year agreement for Mastermind. “At Goliath, we’ve always believed in the power of classic board games to bring families together across generations,” said Jochanan Golad, CEO of Goliath. “Mastermind has been a beloved mainstay for decades, and we’re excited to introduce new ideas to the next generation of codebreakers and codemakers.”

Ravensburger has revealed a new line-up of children’s puzzles reflecting the recently announced addition to the Peppa Pig family, Baby Evie. Fans of the hit pre-school animation will be able to piece together scenes in four new jigsaw products, including ever-popular formats as well as a new 22-piece wooden puzzle.

HBO’s ‘Harry Potter’ Series Finds Its Harry, Ron and Hermione. The trio of Hogwarts freshmen are newcomers to Hollywood. This time, Dominic McLaughlin will play Harry Potter, Arabella Stanton is Hermione Granger and Alastair Stout is the new Ron Weasley.

Hasbro Launches Mighty Morphin Power Rangers: Re-Ignition Season 1 on the Power Rangers Official YouTube Channels. Hasbro premiered season 1 of Mighty Morphin Power Rangers: Re-Ignition, an enhanced version of the classic action-packed series that started the POWER RANGERS phenomenon.

DC and Marvel Collaborate on the Most Highly Anticipated Crossover Comic Books of the Year — Batman/Deadpool and Deadpool/Batman. Entertainment Weekly has revealed that the two highly anticipated DC/Marvel crossover comic books coming to local comic shops in 2025 are Batman/Deadpool #1 and Deadpool/Batman #1.

Lego introduces new Gabby’s Dollhouse sets. The Lego Gabby’s Dollhouse sets inspired by the upcoming movie are designed to enhance imaginative play for pre-schoolers while allowing fans to immerse themselves in the Gabby universe.

Brazil’s LC Barreto and CCTV Animation prep two Panda HoHo projects. The Rio-based banner is developing a CG-animated TV series and film based on a character-driven IP owned by the China Media Group subsidiary.

DC Comics Superman Retro Collection action figures unveiled by Spin Master. Spin Master has revealed a wave of DC Comics Retro Collection action figures for Richard Donner’s classic 1978 superhero blockbuster Superman: The Movie.

Spin Master Debuts New Live-Action How to Train Your Dragon Toys. To coincide with the film's release, Spin Master is launching an exciting new line of How to Train Your Dragon toys. Among the highlights is the Ultimate Plasma Blast Toothless, a poseable action figure featuring lights, and more.

‘One-Punch Man’ Season 3 Rights Secured by Viz Media for Multiple Territories (EXCLUSIVE). Viz Media, a leading manga and anime platform, has acquired the rights to “One-Punch Man” Season 3, as the satirical superhero series prepares for its anticipated return.

George R.R. Martin Reacts To Disappointed Winds Of Winter Fans After New Project Is Announced. He's partaken several projects over the years, but fans that have been burnt by HBO's handling of Game of Thrones have been pleading with the author to give them closure.

Thin Air Brands, AMAV Enterprises, Come Together Ahead of ASTRA. The partnership will introduce popular licenses, including well-known names like Paw Patrol, Barbie, and Monster Jam, into Thin Air Brands’ lineup. The portfolio will debut June 1 at the ASTRA Marketplace & Academy Show.

Tiger Aspect Kids & Family joins Stan & Gran. Preschool series Stan & Gran is back on track to head into production with new partner Tiger Aspect Kids & Family on board. Banijay Kids & Family’s studio has signed on to co-produce the toon with existing partners Xentrix Studios and Jollywise Media.

As Comic Book Movies Scale Back Releases, Marvel and DC Look to This Summer to Decide the Future of Superhero Cinema. It’s easy — really, too easy at this point — to proclaim that the era of superhero movie is over.

5 Reasons Why ‘Lilo & Stitch’ Shattered Memorial Day Box Office Records. Disney’s “Lilo & Stitch” tore into the global box office over Memorial Day weekend with a record-breaking $183 million domestically and $341 million worldwide.

People of Play

She Always Felt Like an Outsider. Now It’s This CEO’s Superpower. Funko chief Cynthia Williams strikes a Wonder Woman pose before tough meetings. She bets she can boost sales by tapping into sports fans.

Mattel Combines Film & TV Units To Create Mattel Studios, Promoting Robbie Brenner & Hiring Three. After nearly seven years as President of Mattel Films, Brenner has been elevated to President and Chief Content Officer of Mattel Studios, where her influence will expand beyond film and into television.

Moose Toys chief marketer Belinda Gruebner exits after 10 years. Gruebner first joined the business as EVP global marketing in 2015, later stepping up into the CMO role in 2021. Prior to joining Moose Toys, she held senior marketing roles at Officeworks and ToysRUs.

Anthony Trani - Excited to speak with Jeff Sigel, Eric Sigel, and Elena Putilina, PhD on their Twinning Strategy podcast about the great work our small, but mighty team Elenco Electronics has done over the past couple of years to transform our brands and to reignite Elenco's growth engine.

Brian Turtle - The game that started my 30 year career in the toy biz, The Six Degrees of Kevin Bacon is amazingly still making the news... and now conveniently drinkable!

*** The above posted after tBR started circulating May 30th ***

Hasbro CEO’s Good News: Christmas ‘Is Going to Happen’. Toymaker Hasbro will be able to navigate tariffs relatively smoothly, said chief executive Chris Cocks. “I think the important thing on tariffs is Christmas is going to happen,” Cocks said during The Wall Street Journal's Future of Everything event in New York. “The North Pole has most favored nation trading status still,” he joked.

Powering Innovation: How Make48's Advisory Board Fuels Future Success. Make48 is an incredible force for innovation, bringing together makers, engineers, and entrepreneurs in a high-energy, 48-hour invention competition. But behind the whirring tools and rapid prototyping lies a strategic layer of guidance: the Make48 Advisory Board.

Golden Bear’s Christine Nicholls announces her retirement. Christine co-founded Golden Bear 46 years ago alongside John Hales, and has proudly seen it become the successful toy company it is today while also serving the BTHA for over two decades.

Hasbro Chief Marketing Officer Jason Bunge joined Seth Matlins on his Forbes podcast, “The CEO’s Guide to Marketing.” Click below to listen to an honest and super insightful conversation about building marketing capabilities in a 104-year-old-company, the different strategic roles Marketing plays across different parts of the business, and the possibilities that can live within constraints.

Houston Toy Museum will welcome toy-industry veteran Tim Walsh this month for its ToyTalk series. Walsh serves on the National Toy Hall of Fame selection committee and is a regular expert on History Channel’s The Toys That Built America. As a designer, he created hit games such as Mad Gab, Blurt!, and Tri-Bond. Author of The Playmakers: Amazing Origins of Timeless Toys and Wham-O Super-Book...

Chris Byrne, The Playground Podcast - Sue Warfield of ASTRA. Chris talks to Sue about theiir shared perspectives n play and its role in child development, and the necessity of play in building helathy children.

Sofia Dumery, MID ’98, head of design at toy company Melissa & Doug, discusses her unique path, making a space for yourself in design, and mentoring a young Pratt alum.

Inside of the West Paw factory off Frontage Road in Bozeman, CEO and founder Spencer Williams greets each employee by name as he walks by. Williams points out each machine in the factory and offers insight into the manufacturing processes. One such device is an employee-directed injection-molding machine that was forming the “Toppl” toy — a round, multi-use enrichment toy for dogs.

Can a toy make you a billionaire overnight? Meet the Chinese CEO who made $1.6 billion in a day thanks to a viral doll. What do a gremlin-faced doll, Blackpink’s Lisa, and a near-riot in a London toy store have in common? The answer lies in one mischievous word: Labubu.

Margot Robbie Kept This Item from Barbie: ‘They Were Quite Expensive, Actually’. The actress gave a behind-the-scenes tour of her office and it contains furniture from the Mattel CEO's office.

Vanessa Irino, Casper. In this edition of Collector Spotlight, Vanessa reveals her lifelong connection to the Friendly Ghost and talks about the role of the collecting community in encouraging her pursuit of a Guinness World Record.

YMA reveals 2025’s Steven DeNure Scholarship winner. Queen's English Lit major Kira Christie will work with WildBrain teams focused on development, production, audience engagement and franchises this summer.

Former WildBrain Spark staffers launch a IP development agency. Nico Lockhart and Jessie Stephenson’s new company TeamFalco wants to help companies develop fandoms on YouTube and Roblox.

Mediawan makes two key hires as it absorbs Leonine. The company's distribution team is changing shape to welcome former Kids First sales head Marie Lassal and ex-Federation Studios acquisitions lead Benjamin Lepetit.

Xplore Brands welcomes new hire. Xplore Brands has announced the appointment of Jonny Smithers as the new head of Independents. Jonny brings with him over 20 years of experience in the toy industry and a deep understanding of the independent retail landscape.

Christine Nicholls to Retire from Golden Bear. Golden Bear Founder and Vice Chair Christine Nicholls has announced her retirement. She founded the company with John Hales in 1979 with the mission to manufacture high-quality, soft toys.

Companies and Brands

Everybody’s Mad About Uno. The card-shedding game is more popular than ever among adults, but they can’t agree on the rules. When a fight breaks out between a couple at one of his New York board game cafes, Greg May can guess the likely culprit without even looking up: Uno.

More than 50 years after its debut, the card-shedding game is now more popular than ever, fueled by savvy marketing, nostalgia and viral stunts.

Asmodee’s plan to ‘reignite’ buyouts of smaller companies unaffected by tariffs, CEO says uncertainty ‘presents opportunities for strategic acquisitions’. Asmodee revealed last November that it was preparing to double down on the heavy expansion it undertook after being bought by private equity firm Eurazeo in 2014.

@Mattel Announces #Barbie x #DoctorWho Dolls. These highly detailed Barbie dolls bring the Doctor and Ruby to life through signature styling and authentic detail. The Barbie Fifteenth Doctor Doll features a face sculpted in the likeness of Ncuti Gatwa.

The Play Group has expanded its network to include a new partner for the Netherlands and Belgium: Hidden Gems. The Play Group was founded by B Corp certified UK consultancy, Playtime PR, to meet growing client demand for culturally relevant, localised campaigns delivered with global consistency.

Games Workshop Announces Four New 'Warhammer: Age of Sigmar' 'Spearhead' Armies. There were four new army sets announced in this wave. The first army set announced was Spearhead: Sunblooded Prowlers. It features a hunting pack of Seraphon led by the Sunblood Pack.

Lebanon toy manufacturers launch new, active game. The soft, colorful dice-like cube has a picture of an animal on each side: kangaroo, monkey, bird and others. Play freestyle or the competitive version and keep score.

Yoonique announces new distribution partnership with Click. Under the terms of the agreement, Click will handle all of Yoonique’s Plush toy Lines in the UK and Europe, including LaBabies, Candy Bears, Pluzzles and Cutie Cubes.

MGA’s Miniverse hosts immersive pop-up. MGA Entertainment is inviting fans of all ages to dive into the viral world of MGA’s Miniverse, as the miniature collectible brand launches a fully immersive pop-up experience at Selfridges London and Selfridges Manchester Trafford.

Good Idea Global Appointed Exclusive Ty Distributor for Australia and New Zealand. Good Idea Global and Ty are heading Down Under with the announcement of a new partnership. The partnership will bring Ty products to retailers and consumers across Australia and New Zealand.

Crateit and Scandinavian Baby Products announce partnership. The strategic partnership marks an important step in Crateit’s ambition to make Danish-designed wooden toys accessible to even more children and families across Europe.

Universal announces new Gabby’s Dollhouse products and retail experiences. Universal Products & Experiences is celebrating the magic of play with new, innovative products and retail experiences inspired by the upcoming theatrical release of DreamWorks Animation’s Gabby’s Dollhouse: The Movie.

Dave & Buster’s, Mattel Bring All-New Hot Wheels Experience To Locations Nationwide. Dave & Buster’s teams up with Mattel to bring the well-known racing car brand to locations nationwide. Guests can experience new aspects of the Hot Wheels universe with a new arcade game and a themed menu.

Tabletop Tycoon Acquires Five Board Games from CMON. These key acquisitions significantly expand Tabletop Tycoon's portfolio of games into the miniatures board game space. The company has been on an acquisition spree in 2025.

How Spin Master Is Licensing Out Its Worlds of Play. Spin Master’s Jennifer Dodge shares about how the role licensing out properties such as “Unicorn Academy,” Rubik’s, “Toca Boca” and Melissa & Doug play in the business’s overall strategy.

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Gaming: Digital, Video, Hardware, and Development

Niantic spin-off continues layoffs with 'small number' of additional cuts. Niantic Spatial, the new-look company that emerged following the sale of Niantic's game business, has laid off another five employees.

Nintendo Fan Who Failed To Secure A Switch 2 Pre-Order Makes An Impressive Paper Replica. There's not much else we can do other than watch those who were lucky enough to bag one start playing on June 5 while we wait for more stock. Unless you're talented enough to make a Switch 2 out of paper.

Stores starting to receive Nintendo Switch 2 consoles ahead of launch. Target stores have started to receive stock of the Nintendo Switch 2 ahead of its long-awaited 5th June launch. A Target employee snapped an image of a delivery of Nintendo Switch 2 systems which arrived at the store.

Dragon Quest I & II HD-2D Remake arrives October on Nintendo Switch 2 and Switch. The long-awaited Dragon Quest I & II HD-2D Remake has a firm release date. Fans can expect to get hold of the game on both the Nintendo Switch 2 and Nintendo Switch on 30th October.

Nintendo Today app no longer allows users to grab video and screenshots. The Nintendo Today app has been an integral part of Nintendo’s marketing campaign for the Nintendo Switch 2 foregoing traditional social media and instead uploading new content directly to the iOS and Android app.

Pokémon Legends: Z-A releases this October. Nintendo announced that Pokémon Legends: Z-A and Pokémon Legends: Z-A – Nintendo Switch 2 Edition are scheduled to debut on October 16th. Preorders for digital versions of the games will begin June 5th on the Nintendo eShop.

Nintendo updates Nintendo Switch 2 game compatibility list. Nintendo and third party developers have been working furiously behind the scenes to ensure that Nintendo Switch software titles work as intended on the Nintendo Switch 2.

Nintendo seemingly reveals a reverse track mode for Mario Kart World. Nintendo has uploaded a new Japanese commercial for the game which seemingly reveals a new mode for the franchise.

Kingdom Hearts 4 is possibly in voice recording stage. Voice actor Zach Pokres has revealed that he has been asked by Square Enix to record lines for the long-awaited next entry in the Kingdom Hearts series, Kingdom Hearts 4.

Pokemon Presents coming July. The Pokemon Company have announced that the next Pokemon Presents presentation will be held on 22nd July. This will be the perfect opportunity for The Pokemon Company to showcase more of Pokemon Legends Z-A.

Paris Gaming Studio Amplitude, Newly Independent From Sega, Raises $13.5 Million. Lead investor Griffin Gaming lauds its ‘Endless’ universe and “proven track record of excellence in releasing multiple titles that are both critically acclaimed and loved by their audiences.”

Summer Game Fest reveals its first set of 2025 partners which includes Nintendo. Next month’s Summer Game Fest is shaping up to be something special judging from the first batch of partners. You’ve got Nintendo, Xbox, PlayStation, Square Enix, Capcom, and more.

Voice actor basically confirms that Persona 4 remake is in development. There have been rumours doing the rounds for quite some time that Atlus is busy working on a remake of Persona 4. Now those rumours have reached fever pitch thanks to one of the original voice actors.

After years of intense leaks, Nintendo’s got the Switch 2 launch on lockdown. The first Switch might be one of Nintendo’s most successful consoles of all time, but from a marketing perspective, the portable console could be a nightmare.

Nintendo solved the scalper problem for Switch 2 — but not for everyone. A console release can be a stressful time. There are the fights against bots and DDoS levels of internet traffic to secure a pre-order at random and ungodly times, and/or the need to mentally prepare to camp outside a retailer.

Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up. PepsiCo is officially in the prebiotic soda market: the food and beverage giant this week finalized its $1.95 billion acquisition of Poppi, one of the brands that has helped propel the functional beverage category.

The Switch 2 will finally back up screenshots to the cloud. Nintendo released an update to its Switch Online mobile app yesterday renaming it to simply the Nintendo Switch App and adding support for the Switch 2, which releases on June 5th.

CD Projekt Red is moving forward with Cyberpunk 2. CD Projekt Red’s (CDPR) sequel to Cyberpunk 2077, which the studio is now calling Cyberpunk 2, has moved from a “conceptual phase” into preproduction, according to an earnings report released on Wednesday.

EA cancels Black Panther game. EA’s Black Panther game has been canceled. According to reporting from IGN, EA announced the news via an email to employees. IGN also reports that as a result of the cancellation, Cliffhanger Games has been shut down.

Apple has its first-ever internal studio after acquiring Sneaky Sasquatch dev RAC7. Apple has completed its first-ever studio acquisition after purchasing the two-person team behind Apple Arcade title Sneaky Sasquatch.

Nintendo Switch Online app renamed Nintendo Switch App, adds new features for Switch 2. The Nintendo Switch Online app, now referred to simply as the Nintendo Switch App, has been updated to Version 3.0.1. on iOS and Android.

Nintendo Switch 2 available internal storage is 249GB of 256GB. Well, it turns out that you’ll actually have 249GB of available storage for your games. This is because the Nintendo Switch 2 operating system takes up 6GB.

PlayStation's Approach To Video Game Subscriptions Is "Healthier" Than Xbox's, Former Exec Says. Subscription services for video games have grown over the years, but former PlayStation Studios boss Shuhei Yoshida has expressed concern about them.

Highlighted Press Releases

($100/week/press release in this highlighted section and on newsletter sent Friday)

VISITING ASTRA? SAY HELLO TO HONEYSTICKS AT BOOTH 110!
Planet-Conscious, Kid-Safe Products That Spark Creativity– Straight From New Zealand. Auckland, New Zealand (May 27, 2025) – Early creativity just got a whole lot safer – and more sustainable! Honeysticks®, the creative play brand from New Zealand, is exhibiting at Booth 110 at ASTRA Marketplace in San Antonio – showcasing its full range of non-toxic, planet-conscious crayons, paints, and bath-time products designed especially for little creators.

PYE GAMES DEBUTS AT ASTRA MARKETPLACE WITH HUNDREDS OF TARIFF-FREE 3D PRINTED PRODUCTS MADE IN USA
Family-owned Idaho Business is Biggest 3D Toy Printer in USA and is the Solution to Tariff Chaos Confronting Astra Retailers. PYE Games, founded in 2019 by Paul and Kristi Young, has grown to become the biggest 3D printer of playthings and collectibles for kids and kidults with over 500 sophisticated professional grade printers running 24/7 in the tiny rural town of Buhl, ID, with a population of fewer than 4,500 residents. Bending your mind around that? Come on over to their PYE 3D Booth 103 at the Astra Marketplace next week in San Antonio, TX.

Safety and Counterfeiting

Toy Association Advocates for Revised PFAS Reporting Requirements in Minnesota. The Toy Association™ submitted comments on May 21 to the Minnesota Pollution Control Agency (MPCA) in response to its draft rules on PFAS (per- and polyfluoroalkyl substances) in products.

New COPPA Amendments: What Brands and Publishers Need to Know. The U.S. Federal Trade Commission (FTC) recently proposed significant amendments to the Children’s Online Privacy Protection Act (COPPA), reflecting the urgent need to better protect kids in today’s hyper-connected world.

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Associations, Foundations, Shows, Awards, Events, and Festivals

The Toy Association is proud to stand shoulder-to-shoulder with the specialty toy community — including independent toy retailers, up-and-coming inventors, and emerging manufacturers — by offering dedicated advocacy, curated programming, and resources tailored to their needs.

ASTRA’s Insights: The Power of Community. The Most Important Constant Amid Uncertainty. At ASTRA, we remain consistent in our passion and belief that play is essential to the development and well-being of children as well as adults.

All toy industry professionals are invited to the Canadian Toy Association’s (CTA) Annual General Meeting and Networking Reception, taking place Wednesday, June 18 from 4 to 8 p.m. at Spin Master’s Toronto headquarters (225 King Street West). Registration is now open.

*** The above post after tBR circulated May 30th ***

Toy Fair® 2026 Booth Renewal Applications Open June 2. The 120th Toy Fair, the toy industry’s most iconic and influential marketplace, will return to the Javits Center in New York City from February 14 to 17, 2026.

The Toy Foundation™ Teams up with Chuck E. Cheese for International Day of Play Fundraiser. The Toy Foundation™ (TTF) is partnering with Chuck E. Cheese to launch a nationwide fundraising initiative in celebration of the second annual International Day of Play on Wednesday, June 11.

There were new records for attendance and exhibitors at the ACD Expo (formally ACD Games Day), held at the Monona Terrace Convention Center in Madison, Wisconsin last week (May 21 - 23). While final numbers were still being tallied, ACD Distribution reported over 190 stores and 400 attendees, a record for the event; and 104 exhibitors, up dramatically from 77 last year.

Webinar: State EPR Laws & What They Mean for Your Business. Toy industry professionals are reminded to sign up for “Extended Producer Responsibility (EPR) State Legislative Overview,” an upcoming Toy Association webinar taking place Wednesday, May 28 at 2 p.m. (Eastern).

Get Policy Updates & Industry Insights from The Toy Association™ at Astra's Marketplace & Academy. These presentations will provide valuable insights on the Association’s latest advocacy efforts, year-round business resources, and updates on regulatory developments shaping the industry in 2025 and beyond.

Mattel Creations enjoys MCM Comic Con debut. An exclusive Barbie x Doctor Who reveal, in partnership with BBC Studios, celebrated time and time and space with dolls of the Fifteenth Doctor and Ruby Sunday.

Thousands Of Toy Elephants Will Parachute Down From The Sky In NYC This Week. NYC's beloved Dumbo Drop will return once again, raining down thousands of toy elephants over Washington Street!

#Mondo Announces All-New Collectibles Coming to @Monsterpalooza 2025!. Mondo, a leading creator of high-quality pop culture collectibles, is returning to Monsterpalooza 2025 with a brand-new lineup of must-have horror exclusives!

Hot Wheels Legends Tour returns to the UK. The global hunt for a new automotive legend to become a Hot Wheels die-cast model will see three UK finalists compete at Slammed UK’s Gravity Show at the NEC Birmingham this August.

Tomy takes control at UK Games Expo. At this year’s UK Games Expo, hosted at the Birmingham NEC from 30th May to 1st June, the Tomy stand has been designed to create a wholly immersive Human Controller demo experience and introduce show attendees to the innovative new game concept.

Toymaster May Show 2025 deemed a great success. The DoubleTree by Hilton Harrogate Majestic Hotel & Spa hosted another successful Toymaster May Show this year from 20th-22nd May. Toy World reports back on the event, where a buzz was in the air amongst visitors.

All lit up at Licensing Expo 2025. More than 12,000 licensing industry professionals flocked to the Mandalay Bay Convention Center for Licensing Expo in Las Vegas last week to talk strategy and strike new deals for their tentpole IPs.

POP Toy Show Singapore Returns This August; More Details Here. One of Asia’s most anticipated toy exhibitions, Pop Toy Show 2025, is set to return to Singapore from August 22 to 24, turning the Sands Expo and Convention Centre (Halls A–C) into a collector’s playground.

New York unveils details for its first annual NYC Video Game Festival. Cities around the world have been showing their enthusiasm for gaming as an educational tool, and New York City is helping to lead that charge with its first annual NYC Video Game Festival on Saturday, May 31.

Crunchyroll Anime Awards unveils its 2025 winners. While older-skewing series Solo Leveling (A-1 Pictures) scored nine wins and was a clear standout at the award ceremony in Tokyo, some tween- and teen-friendly titles also got a chance to shine.

Edx Education takes The Very Hungry Caterpillar to TOTFest. Edx Education will be hosting a The Very Hungry Caterpillar-themed marquee, with five play zones and a butterfly zone, designed to bring Eric Carle’s world of discovery and creativity to life.

RIP - Rest in Play - Remembering Those that have Passed

If you know of a colleague's passing, please send us information so we may share with our readers. Archives can be found HERE

Peter David, a prolific comics writer whose work on The Incredible Hulk. Aquaman, and other comics helped redefine the characters and became fan favorites, died on May 24, 2025, at the age of 68.

Ed Gale, Chucky and ‘Howard the Duck’ Actor, Dies at 61. Ed Gale, who made his film debut wearing the “Howard the Duck” suit and went on to play Chuckie in “Child’s Play” and two other films in the series, died Tuesday in Los Angeles. He was 61.

Robin Muller - (Goliath shared the following): We are deeply saddened by the sudden and tragic passing of our dear friend and colleague, Robin Muller, following a fatal accident. Robin had been with Goliath for over a decade and had grown into the role of Sales Manager Benelux. He was a deeply loved colleague, known for his passion, speed, and big heart. He was only 33 years old and leaves behind his wife, Lieke, and their one-year-old son, Loek.

Judy Blau in NY Times. Judy was a lovely person and the article captures her spirit. I was honored to get to know her when she was the recipient of our 2017 TAGIE Lifetime Achievement Award and we kept in touch. Two researchers from the NY Times reached out to me for help on the article, including photos. Here is our article about Judy, written by Ruth Green Synowic that we ran in 2017.

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