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North America's Largest Consumer Toy & Game Fair®

Kick off the Holidays Nov. 8th-9th, 2025 in Rosemont Exhibit Registration Now Open!!! 
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CHITAG®
CONSUMERS CRAVE EXPERIENCES...
Showcase toys, games, and brands to influencers, media, trade, and the public—just in time for the holiday season!
Put your products directly into the hands of key players, gain valuable insights, and create buzz-worthy experiences.

International manufacturers - learn how your products will do in U.S. 

Over 1.52 Billion Media Impressions in 2024! 

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Saturday, Nov. 8th - Opens 9-10am for scouts/trade/media/families with special needs, 10am for public, closes 6pm

Sunday, Nov. 9th - Opens 9-10am for scouts/trade/media/families with special needs, 10am for public, closes 5pm

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BACK TO CONSUMER EVENTS, ACTIVATIONS & SAMPLING

"While the big budgets of the pre-pandemic toy industry have yet to return, consumer engagement has. Whether it’s attending public-facing shows like the Chicago Toy & Game Fair, fan events and conventions, or just low-cost sampling in key areas of dominant influence (ADIs), smart marketers know the importance of engaging with consumers. Demo your product. Get valuable feedback. And build your email database for future launches!" - Amy Friedland, EVP Carve Communications

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"Our first time exhibiting at CHITAG Fair (2024) was a fantastic experience. We received wonderful feedback from both kids and parents alike. Mary and the team on the ground at the convention centre were incredibly helpful, answering all our questions and helped facilitate some excellent media opportunities. The CONNETIX team had a great time and we're already looking forward to attending again next year!“  -Lisa McCarthy, Connetix, Project Manager, Events, Australia

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SPECIAL PROMOTION FOR EXHIBITORS REGISTERING NOW!

  • Free access to industry experts/mentors on Nov. 7th 11am - 5pm.

  • Free access to the Innovation Conference panels Nov. 6th 2pm-5pm.

  • ​We will feature your company in an upcoming Bloom Report and Consumer Newsletter.

  • Our PR agency, Carve Communications, will be pitching exhibitor products, so the earlier you register, the better! ​​

  • We will include you in our CHITAG Games (and Toys!) for Guests Holiday 2025 program with hotels in IL, SC and MN!

  • The sooner you register, you'll be part of our Holiday Gift Guide, now titled Spring & Summer Gift Guide. You choose which two products to showcase, but viewers can click to see all of your products in your POP Profile which they can select to be on their Wish List with just one click!  They can also learn about your brand, read media articles you've posted, press releases and more. Here are a couple of examples: TOMY  and  Joe Barron, Gray Matter Games

MEDIA and TRADE EXPOSURE & PROMOTIONAL BENEFITS

  • Trend-setting event establishing "what's hot for the holidays". 

  • Over 1.52 billion media impressions generated from our 2024 events

  • Past media coverage: Newsweek, Hallmark Channel, Today Show, Steve Harvey Show, ABC, NBC, CBS, FOX, WGN, Forbes, Huffington Post, Chicago Tribune, Chicago Sun Times, parenting magazines, global toy trade media and more! See 2024 Media Report.

  • Rosemont Convention Bureau is promoting the Fair with large database of event attendees (200,000+), at family events and in signage.

  • Social Influencers - influential voices and product reviewers.

  • Media and trade and their families welcomed as our guests.

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CONNECTING WITH CUSTOMERS
  • 30,000 attendees expected, half under 4' tall (kids!).
  • Over a third have a household income of over $100,000. Over 20% from out-of-state.

  • Capture photos, testimonials, video to use in your marketing and social media.

  • Giant focus group - learn how your customers connect with your products and brands. 

  • Try new messaging strategies. Receive immediate feedback. 

  • Convert customers to advocates to help spread your messages in social media.

  • 93% of consumers say live events had more influence than TV ads.

  • Millennials are looking to spend their disposable income on experiences.

Over 1.52 Billion Media Impressions in 2024. Full Report HERE!
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Register to Exhibit

By registering for the Chicago Toy & Game Fair, you agree to abide by the 2025 Exhibitor Terms and Conditions.
Booth sharing is permitted, but one party purchases and agrees to the terms and conditions for all parties.

POP Member* Booth

POP Member Booths are sold in 10'x10' units and $18/square foot ($1800 per 10'x10'). You can add/combine units to accommodate your display requirements. (e.g. 10x20 booth is 2 units totaling $3600, 50x50 is 25 units totaling $45,000, etc.). 

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* Paid POP Membership - individual ($250/year) or company ($1,000/year)

 

POP Member Booth includes: 

 

Floor covering, tables and electric are all purchased separately through the show decorator. Please refer to Exhibitor Manual.

 

DISCOUNT AVAILABLE 

Inventor Pitch and Innovation Conference Attendees - $200 off booth space! You receive the promo code after you register for the Conference.

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Non-POP Member Booth

Standard Booths are sold in 10'x10' units and $20/square foot ($2000 per 10'x10'). You can add/combine units to accommodate your display requirements. (e.g. 10x20 booth is 2 units totaling $4,000, 50x50 is 25 units totaling $50,000, etc.). 

 

A Non POP Member Booth includes: 

  • 8 foot back drape in show colors (blue and white)

  • 3 foot side drape in show colors where appropriate

  • 7" x 44" company sign

  • Company Name listed in Fair Program

  • Your products in POP Sping/Summer and Holiday Guide

 

Floor covering, tables and electric are all purchased separately through the show decorator. Please refer to Exhibitor Manual.

 

DISCOUNT AVAILABLE 

Inventor Pitch and Innovation Conference Attendees - $200 off booth space! You receive the promo code after you register for the Conference.

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Tables

Table Spaces are $1,000. Let us know if your want your table/near in the:

  • Beer Garden

  • Main exhibitor floor endcaps. (Five tables in a common 10'x20'  area in a horseshoe configuration. includes a 6'x2' skirted table, carpeting and 2 chairs.)

 

Table spaces are restricted on display options.

  • Up to a 3' x 8' pull up banner behind your table.

  • Max 2 people may staff the table at a time behind table. For the front of the table, additional free trade passes are available http://www.chitag.com/schedule-tickets

  • You may supply your own table covering

  • You may use product displays on the table, max height  36"

  • Electricity is not included,  you can order it from the Exhibitor Manual.

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DISCOUNT AVAILABLE 

Inventor Pitch & Innovation Conference Attendees - $100 off your table. 

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Registeer to Exhibt Now!
What Past Exhibitors Say

"We had such a great time at the Chicago Toy & Games Fair this year (2024)! It’s such a wonderful family event that gets everyone excited and kick-off the holiday season. We’ve exhibited the last few years and it’s great to see all the families come through and play with our toys." – Jordan Swenson, Marketing Communications Manager, TOMY International

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"Our first time exhibiting at CHITAG Fair (2024) was a fantastic experience. We received wonderful feedback from both kids and parents alike. Mary and the team on the ground at the convention centre were incredibly helpful, answering all our questions and helped facilitate some excellent media opportunities. The CONNETIX team had a great time and we're already looking forward to attending again next year!“  -Lisa McCarthy, Connetix, Project Manager, Events, Australia

 

​"The Chicago Toy & Game Fair is one of the stellar US toy and game consumer events in our industry. I’ve never seen more engaged kids and parents in one place, playing with everything at the different booths!" - Julien Sharp, General Manager NA of Asmodee Group

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“There’s no other event or platform that allows you, the inventor/creators, to see the consumer reaction on a scale of this caliber.” -Steve Rad, CEO Abacus

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"Epic Event! There was energy in the air. The new venue staff, the move in, booth materials, and the move out process was so much better, easier and faster than at the previous convention center. I was impressed that every single convention center staff member was so courteous and helpful. From the telephone reception and dock security guard to the back-office support team and management. Help and information was nearby throughout the show. We felt very welcomed and appreciated. The show itself was a huge success for us, we sold-out of all our products. Strong traffic and the right mix of signage combined with a welcoming booth created an atmosphere that customers and professionals felt comfortable staying, talking, learning, and buying! The bonus pleasant surprise were all the Fair volunteers, as well as team mascots and movie characters walking around on the show floor. That was matched only by the CHITAG/POP staff and exhibitor camaraderie! In 2019 we tested our prototype products at CHITAG’s Inventor Conference and now we are selling. What a great launchpad and selling event! We'll be back with an even bigger booth to show-off products, get customer feedback, and sell." – Dave & Hazel Pack, Box Blox 

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Register to Exhibit
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