the Bloom Report June 20-27 2025

June 20-27, 2025

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Welcome to Your Weekly News Brief!

Peter Brown (Flair UK) and Mary Couzin.jpg

Happy Bloomin' Friday!

This week, we sadly lost a true toy industry legend — Peter Brown. Toy World’s tribute beautifully captures both the heart and highlights of Peter’s extraordinary life and career. Over the years, he received numerous accolades, including our 2012 TAGIE Hassenfeld Family Humanitarian Award, which he accepted alongside his son Andrew for their incredible work with the UK Toy Trust. Ellie Hassenfeld Block introduced them with warmth and admiration, noting, “The apple doesn’t fall far from the tree.” Peter’s moving acceptance speech, which included a heartfelt tribute to Andrew, is sure to bring tears to your eyes — as is Andrew’s speech, where he shared the story of rowing a small boat across the Atlantic to raise money for children in need.

I had the great pleasure of spending time with Peter on a few memorable occasions in the UK. On one visit to Flair Products, Tanya Thompson and I met him at the nearby train stop. Peter welcomed us warmly, guided us along a walking shortcut (where the photo was taken), gave us a tour after our meeting, and made me a cup of coffee before walking us back to the station. I can still see him waving goodbye from the platform. On another visit, he joined Peggy Brown and me for a wonderful, lingering lunch in Oxford — filled with stories I could have listened to for hours.

Peter’s kindness, insight, and genuine passion for the toy world touched so many lives. He will be deeply missed. Our heartfelt condolences go out to Andrew and the entire Brown family.

Registration is Open for November's POP Week

Connect, pitch and learn at the Inventor Pitch and Innovation Conference
Celebrate innovative colleagues at the TAGIEs
Encourage a creative kid to enter the Young Inventor Challenge
Kick off the holidays by taking a booth at the Chicago Toy & Game Fair! Meet consumers, influencers, media and trade.

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Mary

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Person of the Week - Mary Meyer's Steven Meyer

MOMENTUM is Everything!

Hi Steven! Thank you for creating tBR cartoons for our readers and now sharing a bit of yourself with our readers. What do you do in our industry?

I lead the design department at Mary Meyer Stuffed Toys. With the help of our toys, we try to get the biggest oohs and aahs at baby showers and birthday parties.

What is your claim to fame?

Years and years of continuing my grandmother’s legacy of creating and selling endearing toys. We have great teams here. Designers, salespeople, pickers. packers, and all the support staff needed to keep our family-run, 92 year old company going strong.

Do you have a mantra you live by?

I can’t say I live by it every moment, but if I were to give a commencement address, I’d say “MOMENTUM is everything!” There is no denying the physics of momentum (it takes more energy to get in the air than to keep flying). It’s also psychological… it’s crucial to have projects that need your attention. It’s the work that keeps me going.

Why and how did you get into the Toy and Game industry?

Believe it or not, I was born into the toy business. My grandmother was Mary Meyer. Our family’s toy factory was right behind our house in Vermont. I was surrounded by cutters, seamstresses, stuffers, and shippers. Looking back, it was totally unique. Read More...

Business Tips - Andrew Darlow

Make Yourself Heard with this Powerful, Zero-Cost PR Strategy

Getting your message heard today can seem overwhelming, whether you’re announcing a new toy or game, or helping spread the word about how a nonprofit organization is helping others.

After sharing my photographs, tips, and personal stories with millions through podcasts, radio shows, magazines, and TV—including Animal Planet, The Costco Connection (USA and South Korean editions), Woman’s World, Reader’s Digest, and People Magazine—I’m excited to highlight my favorite zero-cost PR strategy.

These actionable tips are designed to to help you elevate your voice and/or more effectively share the stories of your colleagues or clients.

One of the most effective PR tools I've found is ListenNotes.com, a free podcast search website (and much more!). If you’ve ever been a guest on a podcast, even years ago, Listen Notes can help you track down those appearances and showcase them in many different ways.

What makes Listen Notes so valuable is its robust search functionality. By simply entering your name (I recommend using quotation marks for better accuracy), you can often pull up a list of podcasts you’ve appeared on. Utilizing past interviews can both boost your credibility, and also provide you with content you can repurpose for your website, social media, speaker promo materials and more. Read More...

Commentary - CARVE COMMUNICATIONS’ SCOTT GOLDBERG

BREAKS DOWN GENCON & TALKS MEDIA EXPOSURE AT EXCLUSIVE EVENT

Gen Con, the largest and longest-running tabletop gaming convention, had a record-breaking attendance of over 71,000 in 2024, with more than 500 exhibitors attracting a rather unique audience combination of manufacturers, reps, buyers, consumers, influencers and traditional media. There aren’t a lot of industry events, let alone at that size, that bring together such an incredible mix. Similarly, when you think about all the categories Gen Con features, it’s also pretty diverse and impressive: you’ve got strategy games, licensed and unlicensed (or original IP), dice games, card games, brain teasers, cooperative games, family friendly games, party games, adult only games and so much more.

Gen Con checks a lot of boxes when it comes to delivering a good, if not great, experience for almost everyone in attendance. However, based on our research, what’s been lacking is a dedicated experience that helps brands get access to the media and influencers on site. The show is massive, similar to Toy Fair, so breaking through the noise at the show is paramount. While there are game nights and of course brands have the ability to schedule media appointments during the show and some brands as well as media do benefit from that, in our experience, that’s simply just not enough anymore. On the show floor the media are fighting for access to check out the products and learn about the game play, they’re competing with buyers, brand fans and consumers that in many cases take priority, right or wrong, over the media. Read More...

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: This week we have an original cartoon from Steven Meyer, VP Design at Mary Meyer Stuffed Toys! Thank you, Steven!

Memorable Quotes: “The reward for work well done is the opportunity to do more." -- Jonas Salk

Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Have a cartoon, quote or a joke to share? Send it to me! Mary

Happiest of Birthdays to our colleagues celebrating birthdays this past week!

David McLeod RIP

Ira Hernowitz RIP

Seymour Wane RIP

Simon Holdsworth RIP

Eric Carle RIP

Klaus Teuber RIP

Jackson "Butch" Guice RIP

Horst Brandstätter RIP

Financial and Legal

Iran Threatens Hormuz Shutdown as CFOs Brace for Supply Chain Impact. Over the weekend, the Iranian parliament reportedly approved a measure to close the passage in response to the U.S. attack on three Iranian nuclear enrichment facilities.

FTC will approve an ad merger — with a gift to Elon Musk’s X. The all-Republican Federal Trade Commission agreed to approve a $13.5 billion ad merger if it includes a ban on steering ad dollars away from platforms or publishers based on “political or ideological viewpoints.”

Supreme Court rejects fast track of tariff challenge by toy companies. The Supreme Court on Friday rejected a request from two toy companies to expedite their challenge to President Donald Trump’s tariffs.

Powell emphasizes Fed's obligation to prevent 'ongoing inflation problem' despite Trump criticism. Federal Reserve Chair Jerome Powell emphasized commitment to keeping inflation in check, saying he expects policymakers to hold until they have a better handle on the impact tariffs will have on prices.

China's Li urges not to turn trade into a political or security issue. Chinese Premier Li Qiang was speaking at the opening plenary of the World Economic Forum's annual conference in China, often dubbed "Summer Davos."

UK to host Trump for full state visit later this year. Donald Trump will make a full state visit to the UK later this year after King Charles and the US president's schedules meant they would be unable to meet informally over the summer, it is understood.

California lawmakers OK a US$750-million tax credit to revive Hollywood. California’s government has agreed to more than double the state’s film and TV tax incentive to US$750 million a year, a boost that could ultimately benefit the state’s animation industry.

Judge Rejects Authors’ Claim That Meta AI Training Violated Copyrights. A federal judge on Wednesday rejected a claim brought by 13 authors, including Sarah Silverman and Junot Díaz, that Meta violated their copyrights by training its AI model on their books.

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Financial Reporting, Tariffs

Bloomberg Podcast: A "$600 billion tax bill." That's how Learning Resources CEO Rick Woldenberg describes the impact of tariffs on American businesses. President Trump insists foreign countries and companies pay the tariffs. Woldenberg, head of a family-owned business that sells popular kids toys at Target and on Amazon, calls it a "plain old untruth" – he pays it, and ultimately, so do American consumers.

Congressman Suhas Subramanyam (D -VA) introduced this year’s latest (and not so greatest) toy: Tariff Bear. Although he is cute and cuddly, Tariff Bear costs three times the amount of a regular stuffed bear. Why? Because President Trump’s onslaught of tariffs has raised the prices of children’s toys across the country, even though he promised to lower costs.

*** the above posted after tBR circulated June 27th ***

A Toy Maker Sued Trump Over Tariffs and Won. Its Operations Are Still in Tatters. CEO Rick Woldenberg is moving equipment out of China and saying that ‘no one’s going to save me’.

Toys are getting pricier as tariffs kick in. Toy prices are rising at their fastest pace on record, the result of stiff new tariffs in an industry where 3 out of 4 items come from China — one of the first examples of just how quickly new trade policies are raising prices for Americans.

Katherine Li captures the real-world business impact of tariffs in this new as-told-to piece for Business Insider, featuring Learning Resources and hand2mind CEO Rick Woldenberg. From scrapped investments to tough choices facing companies, this story puts the ripple effects into perspective.

The Supreme Court on Friday rejected a request from two toy companies to expedite their challenge to President Donald Trump’s tariffs. The ruling from the nation’s high court means that the Trump administration now has the standard 30-day window to file its response to the challenge.

“We just couldn’t do it anymore,” said Rodrigues, who founded Merci Milo in 2015. “I’m still getting these tariff bills. I don’t know how we’re going to survive the next few months.” Merci Milo is the latest in a string of recent and oncoming toy store closures. Last month, family-owned Hammer and Jacks closed after 8 yrs, and MudPuddles Toys & Books announced plans to close its Northwest Portland location later...

Economy heading toward ‘significant slowdown,’ Conference Board says. Two consecutive months of rising claims for unemployment insurance led to a dip in the Leading Economic Index.

Philips Hue is raising prices in the US ‘as a direct result of tariffs’. You’ll soon have to pay more for various Philips Hue smart lighting and security gadgets if you live in the US.

California ports see new wave of freight containers as ships try to beat China tariff hike. A new wave of shipping containers from China is arriving to beat an upcoming deadline for Trump tariffs.

US tariffs not only killing trade, but chilling investment, leaders warn. Uncertainties created by the United States’ tariff blitz are not only disrupting global supply chains, but also causing investors to delay decisions.

Spending Dips 13% As Gen Z Makes Saving ‘Cool’. For younger Americans in the Generation Z cohort, spending is out, while saving is reportedly in.

A pause that refreshes? What’s ahead for US-China tariffs and trade talks. Look for US-China trade relations to weather an uneasy pause as the giants retreat from extremist positions.

Trends, Lists, Market Research, and State of the Industry

Move over Labubus. Skullpandas are here! Kunal Bahl hints at next big trend.

Rick Derr: Toy trends: the blind box global trend is driven by...

Toy prices jumped a staggering 2.2% between April and May 2025—the biggest monthly spike on record, according to the latest Consumer Price Index from the Bureau of Labor Statistics. That’s 22 times the national inflation rate.

The Best Video Games of 2025 So Far. From riveting text-based adventures to blockbusters with artsy vibes, the first half of 2025 has been a powerhouse for gaming

*** The above posted after June 27th when tBR circulated ***

WEBTOON WEEK: RETAILERS TALK WEBTOONS. What Sells, Who's Buying It, and What They Want More Of.

After a weak start to the year, the box office is benefitting from an unlikely savior — PG films.

Summerween is back! The hot weather Halloween trend is bigger than ever for 2025

CPMs Plunge 27% for Prospecting Ads as Consumer Sentiment Hits a Three-Year Low, AdRoll Reports

UK audiobook revenue up by almost a third last year. Income from audiobooks reached a record £268m in 2024, according to figures from the Publishers Association.

Back-to-school shopping to generate US$85 billion this year. A new report published today by SuperAwesome highlights that parents plan to spend an average of US$455 on their kids’ back-to-school needs, up US$11 from last year.

Labubu Is Becoming Its Own Asset Class. If you’ve scrolled through Instagram or wandered the halls of Art Basel, you’ve likely spotted a wide-eyed, snaggle-toothed gremlin dangling from a Hermès Birkin.

With The Monsters, Monkey King and Ne Zha, China IP businesses brace for growth. The rise of Pop Mart’s The Monsters series, as well as new games and animations reimagining mythological figures like Ne Zha, has driven rapid growth in China’s intellectual property (IP) industry in recent years.

7 Toy Towns in India That Go Beyond The Labubu Trend. Travel through India’s toy towns and discover dolls like Thanjavur bobbleheads, Channapatna toys, that go beyond the trending Labubu.

Labubu, Where Are You?. The line which was launched in 2015 has been a hit in China and Hong Kong, but despite all predictions, and enthusiasm, Beanie Babies, they ain’t.

Toyjobs has been the dominant recruiting

Stories, Comments, and Advice

Move over, video—Audi adds in-car gaming. The automaker has joined AirConsole's existing partners BMW and Volkswagen on a mission to enhance family drives and road trips with more interactive entertainment.

A bumbling game of robot soccer was a breakthrough for embodied AI. The soccer tournament was played by AI-powered robots in Beijing on Saturday. China is investing tens of billions of dollars to extend its lead in next-gen robotics.

World-first: Humanoid robots to race, play soccer, dance at China’s robo sports games. The event will feature 19 competitions, including track and field, gymnastics, and scenario-based tasks like drug sorting and concierge services.

*** The above posted after tBR circulated June 27th ***

J ohn Baulch, Toy World - People who need people… it’s the Friday Blog! I wouldn’t usually start the Blog by mentioning someone we have lost over the past week – although the passing of Peter Brown feels like an exceptional case. Peter was loved by everyone – I have never heard anyone say a bad word against him. In a long and illustrious toy trade career, there can be few in the toy community who didn’t come across Peter...

Size Matters. The games industry is about to triple, leaving linear entertainment in the dust. Within a few years, the videogame industry will dwarf every other segment of media and entertainment, including film, TV, and music.

Your Brain on ChatGPT: Accumulation of Cognitive Debt when Using an AI Assistant for Essay Writing Task. This study explores the neural and behavioral consequences of LLM-assisted essay writing. Participants were divided into three groups: LLM, Search Engine, and Brain-only (no tools).

GAMA SHOULD TAKE ON TWO BIG PROJECTS TO SUPPORT THE INDUSTRY. World According to Griepp. As GAMA hosts Origins Game Fair, its annual consumer event, I am proposing two big projects that would allow the organization to take advantage of its many strengths to grow the games business for years to come.

Crunchyroll, Niche No More – Anime's Global Growth is Delighting Fans Worldwide, presented by Mitchel Berger, Executive Vice President of Global Commerce at Crunchyroll. With a dedicated Studio Focus at the Annecy International Animation Film Festival in France...

‘Play in Bloom’ Giveaway from The Genius of Play™ Reaches 60,000+ Consumers. Twenty-five companies participated in The Genius of Play’s “Play in Bloom” giveaway, reaching more than 60,000 consumers with creative and engaging toys for the spring season.

Another brick in the wall: world’s largest Legoland opens in Shanghai in July. Trial operations started on Friday at the world’s largest Legoland theme park in Shanghai, as the city presses ahead with its goal to boost its status as a major global tourist destination.

Hong Kong police probe theft of HK$3,000 of Labubu figures from claw machine shop. Hong Kong police are investigating the theft of reportedly about HK$3,000 (US$382) worth of Labubu figures, a character created by a local designer that has taken the world by storm, from a claw machine store.

Why a Sanrio popularity contest has Gen Z divided. Last month’s papal conclave may have drawn global attention, but elsewhere, another vote stirred near-religious fervour: Sanrio’s annual popularity contest.

Toy Fair University sets a global stage for big ideas. Toy Fair University, taking place during New York’s Toy Fair 2026, sees global thought leaders converge to share new perspectives, with applications from experts invited ahead of the 22nd August cut-off.

Examining WEBTOON's Forecasts for the Future of Webtoons. Last month, Yongsoo Kim, CSO and Head of Global WEBTOON, issued some forecasts about the evolving state of the industry in response to an inquiry from ICv2.

Walmart Sees AI as ‘Key Enabler’ for Its Store Employees. Available through the company’s associate app, these tools are designed to eliminate friction, simplify actions and make work more “efficient, intuitive and rewarding,” the retail giant said in a June 24 news release.

Target Testing Factory-Direct Shipping of Low-Cost Products. The service would focus on low-cost products like apparel, household goods and other non-food items, Bloomberg reported Tuesday (June 24), citing unnamed sources.

Fun Toys for a Festive Fourth of July on FOX 5 Atlanta. Toy Insider Associate Editor Samantha Connell joined FOX 5 in Atlanta to show off the best toys for the ultimate Independence Day party. For more on the items featured in this segment, check out the product notes.

AI Toys: Is Mattel about to unleash a ChatGPT nightmare on children?. The toy giant behind Barbie and Hot Wheels has struck a deal with ChatGPT creator OpenAI to explore using AI in its next generation of toys.

New ‘Lilo & Stitch’ Products Crash Land for 626 Day. Inspired by Stitch’s original codename, Experiment 626, June 26 has become a yearly celebration of the adorable blue alien. Disney Consumer Products just announced the new products families can welcome into their ohana this year.

Parent Buys Children's Toy, Spots Something 'Infuriating' in the Design. The Montessori-inspired playset features cheery storefronts labeled Apple, Orange, Bookshop—and a Bank. Each door pops open with toddler-friendly ease... except one. The bank door is sealed shut.

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History and Nostalgia

Talking Hand Puppets from Mattel (1962). “You don’t think I’m bad, do you?”

Paddle Pongo from Amsco (1966). Released by Amsco in 1966, Paddle Pongo was a tabletop game that combined elements of table tennis and shuffleboard. To set up, the fold-out court was placed on a flat surface. A game accommodated up to four players, either solo or in teams of two.

Cover Wrap for 'Action Comics #1' Pre-Bids Up to Just Under $200,000. The cover wrap for Action Comics #1 has pre-bid up to just under $200,000 at Heritage Auctions' June 26-29, 2025 Comic & Comic Art Signature Auction.

This 90s-era McDonald's Happy Meal toy could be worth thousands in 2025. A Happy Meal toy from the 90s could be worth thousands of dollars. The toy in question is the McDonald's branded Kodak's 110 film, which was designed to make picture-taking simpler and more fun for children.

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Licensing and Entertainment

Disney has signed a new deal with Charter Communications to bring back eight of its linear channels (including Disney Jr, Disney XD, Nat Geo Wild and BabyTV) to the Spectrum lineup. The networks were originally pulled in late 2023 amid a dispute between the cable company and the Mouse House.

Mattel is relaunching one of its most popular ‘80s playsets in anticipation of the June 5, 2026 theatrical release of Masters of the Universe. Next month, consumers can expect the highly anticipated return of the Fright Zone playset.

Toys “R” Us plays a pivotal role in Roofman, the newly announced true crime film starring Channing Tatum and directed by Oscar nominee Derek Cianfrance. The movie is based on the real-life story of Jeffrey Manchester, a nonviolent serial robber who broke into dozens of McDonald’s restaurants through the roof — and who, after escaping prison, famously hid for months inside a North Carolina Toys “R” Us.

Hasbro Pulse has announced the release of six brand-new action figures in its Studio Series lineup, bringing to life some of the most iconic and anticipated characters from the Transformers cinematic universe. These meticulously crafted collectibles deliver premium detailing, faithful film-inspired designs and intricate conversions that will excite fans and collectors alike.

Toikido has partnered with viral VR sensation Jmancurly to develop and launch an official global merchandise range inspired by the creator’s fast-growing universe

*** The above posted after tBR started circulating June 27th ***

Toy Story 5's new villain doesn't wear a cape, doesn't roar, and isn't from another world. He's much closer to our children than we think: he's a tablet. His name? Lily Pad. This unexpected character, with the appearance of a brightly colored digital device and a cheerful voice, is already at the center of a heated debate on social media.

Dr. Seuss Enterprises Bosses Make YouTube “Top Company Priority” As Family Brand Readies ‘Seuss Circle Time’ & Expands Little Dot Studios Pact. “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose,” goes the famous Dr. Seuss refrain – and the late author’s universe of characters are steering directly towards YouTube.

Jazwares and Panini have announced the launch of the first Squishmallows Trading Card Collection, a brand-new collectible experience for fans of the global plush phenomenon.

Revell continues its partnership with the Jurassic World franchise, launching new 3D Puzzles in July, just as the excitement over the latest movie release hits its peak.

Paw Prints Publishing, PBS Kids Partner for ‘Lyla in the Loop’ Book Series. Launching Spring 2026, the agreement outlines four new children’s titles inspired by the hit series: two storybooks for emerging readers, one leveled reader, and a short story collection.

G.I. Joe Action Returns with Super7’s ReAction+ Wave 4 Figures. Super7 expands its G.I. Joe Collection with its ReAction+ Wave 4 figures. Collectors can experience a blast from ‘80s past with action figures inspired by 1987’s G.I. Joe: The Movie.

YouTube sensations Toys and Colors join Mark Rober on science series. YouTubers Toys and Colors and former NASA engineer Mark Rober have teamed up for a series of science-focused videos to demonstrate how learning can be a blast.

The final Fantastic Four trailer looks like a tragedy. As the July 25 release date looms, so does Galactus, Eater of Worlds. The cosmic threat has been shrouded in shadow in most of First Steps’ reveals, but a new trailer for the blockbuster showcases just how bad the MCU’s new big bad really is.

Hasbro Announces Multi-Platform Content Series ‘Muddy Puddle Parenting’. Hasbro is teaming up with parenting expert and clinical psychologist Dr. Becky Kennedy, founder of Good Inside parenting outlet, for a multi-platform content series, Muddy Puddle Parenting.

WildBrain CPLG Expands Hasbro Partnership to France. The two companies announced that WildBrain CPLG represents Hasbro’s beloved portfolio of brands, including Peppa Pig, My Little Pony, Monopoly, and Transformers, in France.

Kids Can Dream Big with New ‘Barbie Dream Besties’ Episodes and Dolls. Accomplishing your dreams is a breeze when you have Barbie on your side. Mattel is bringing more Barbie-themed content to young and aspiring dreamers with an all-new Barbie Dream Besties YouTube special and doll line.

Evil Hat Announces The ‘Tomb Raider’ RPG Is Cancelled, Citing Creative Differences. For adventuring fans, the promise of a Tomb Raider RPG has been broken—again. Creative differences have been blamed, but not all hope is lost.

ViX growth to outpace major streamers in the Americas. ViX, the Spanish-language streaming service owned by TelevisaUnivision, is expected to see massive growth this year—at a rate surpassing many of the American market’s biggest streamers.

‘CoComelon’ and ‘Hello Kitty’ Team Up in Major Collaboration as Moonbug Surpasses Taylor Swift in Streams, Kevin Mayer Reveals at APOS. Moonbug Entertainment is partnering with Sanrio on a major ‘CoComelon’-‘Hello Kitty’ collaboration launching next year.

BET Hit by Layoffs as Part of Paramount Global’s Latest Job Cuts. BET is making layoffs across multiple departments amid the broader wave of cutbacks at parent company Paramount Global. The layoffs were announced by BET CEO Scott Mills in a memo to staff.

‘Roofman’ Trailer: Channing Tatum Is a Criminal Living Inside a Toys ‘R’ Us in Real-Life Crime Story. Based on a true story, the drama follows a former Army Ranger and a struggling father facing financial hardships.

Paramount+ Sheds “Showtime” Brand From Premium Tier In Latest Premium Streaming Shuffle. Streaming has ushered in confusing times for premium cable brands. Just as Warner Bros. Discovery is restoring the “HBO” to HBO Max, Paramount has decided to drop Showtime from its flagship streamer.

Netflix Unveils Squid Game Season 3 Licensing Program Ahead of Series Finale. The company unveiled a fresh lineup of licensing partners, collaborations, and retail launches inspired by the series’ signature visuals and suspense-filled challenges.

Kim Kardashian in Talks to Star in Live-Action ‘Bratz’ Movie From Amazon MGM. Amazon MGM Studios has nabbed the package for a new live-action feature based on the MGA Entertainment toy property, with Kardashian and Picturestart set to produce.

‘Blue’s Clues’ Host Steve Burns Launches Podcast to Help Former Viewers Navigate Adult Life. The podcast, titled Alive, will tackle the idea of “adulting” and “what it means to stay human in a complicated world.”

Aaron Sorkin is making a sequel to The Social Network. Sony is moving forward with The Social Network Part II, a “follow-up” to David Fincher’s 2010 feature about how TheFacebook went on to become one of the most singularly influential websites in internet history.

Jazwares Joins Monster Jam Partnership for Licensed BLDR Sets. Jazwares is driven to make a name for itself in building toys. Following the launch of its BLDR line earlier this year, the company is teaming up with Feld Entertainment to bring Monster Jam destruction to construction.

Saturday AM Comes to Webtoon. The program will include Clock Striker, a shonen story with a Black female lead; Apple Black, by Nigerian YouTuber Odunze Oguguo (Whyt Manga) about a powerful sorcerer; and Hammer, which features a boy who can turn his fist into a hammer.

‘Very Young Frankenstein’ Comedy in the Works at FX, Mel Brooks Exec Producing. FX is developing a comedy titled Very Young Frankenstein, inspired by Mel Brooks’ 1974 comedy classic Young Frankenstein.

‘Lilo & Stitch 2’ a Go at Disney. That a sequel is in the works was never in doubt. The movie has grossed over $923 million worldwide on a budget of about $100 million. Most movies with that kind of box office usually have more than double Lilo’s budget.

Wizards of the Coast Announces Two 'Magic: the Gathering' Sets. Wizards of the Coast announced two new Magic: The Gathering sets as well as previewed cards from the Avatar: The Last Airbender booster set at the MagicCon: Las Vegas Preview Panel.

‘Daniel Tiger’s Neighborhood’ Renewed for Season 8 at PBS Kids (EXCLUSIVE). The season order includes ten new episodes as well as two new half-hour specials. One will introduce Daniel’s cousin, who is adopted, and the other will explore New Year’s Eve traditions in the Neighborhood of Make Believe.

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People of Play

How I Got Here: Emily Auriemma, Carve Communiations. Don't laugh, but when I was in elementary school I wanted to be a professional bull rider...which is quite comical because I'm absolutely terrified of even riding a horse! So I'm not entirely sure where that dream came from.

*** The above posted after June 26th when tBR circulated ***

Jeremy Padawer - Had the opportunity to talk the cultural and emotional impact of Squishmallows with CBS Saturday Morning - it was such a kindhearted and thoughtful piece, quite fitting for our beloved Squishmallows! Here’s a quick clip!

Designer Tim Walsh discusses turning A Daily Cloud into an award-winning board game. How did the Instagram account A Daily Cloud became a board game? Inventor Tim Walsh tells all.

*** The above psted after tBR circulated June 27th ***

Spin Master revealed that Christina Miller, a longtime board member and veteran media executive, will take the reins as CEO July 7, 2025. The move comes as Max Rangel, who has led the company through a period of transformation, prepares to step down.

Lisa McKnight - I’m deeply honored to be included in the 2025 Forbes World’s Most Influential CMOs List, a recognition that reflects the incredible momentum we’re building at Mattel. Marketing today is about more than just resonance. It’s about changing perceptions, sparking conversations, and telling stories that shape culture and energize fans.

Creativity has announced the appointment of Joshua Garrett as its new CEO. His appointment marks a significant milestone for Creativity and recognises his key role in the company’s success. “Josh’s vision, creativity and dedication have been pivotal to Creativity’s achievements,” said Charles Albert, founder of Creativity. “His deep understanding of the industry and commitment to innovation make him...

Australia’s Nine Entertainment is bolstering the leadership ranks of its recently combined streaming and broadcast division, which was created in January as part of a restructuring effort. The move brought Nine’s broadcast operations (Channel 9) and its streamers (Stan and 9Now) under the purview of Amanda Laing, who’s been heading up this amalgamated division as MD of streaming and broadcast since April.

Wang Ning is the visionary founder and CEO of Pop Mart, the Chinese company that turned collectible vinyl toys and blind-box culture into a global craze. With a net worth exceeding $3 billion, he’s built a disruptive brand that has captivated Gen Z consumers and investors alike. But who is the man behind the empire, and how did he turn niche designer toys into a multi-billion-dollar global phenomenon?

Neil Montgomery seeks new opportunity. Neil Montgomery has extensive experience in the toy industry and significant expertise in the stationery, hobby and craft sector, gained from his various director roles at ColArt.

IMG Licensing Inks Worldwide Deal for Sarah J. Maas Books. IMG Licensing has signed an exclusive worldwide licensing agreement for Sarah J. Maas’s iconic book series, including A Court of Thorns and Roses, Throne of Glass, and Crescent City.

Disney Taps Nike Vet Ron Faris as SVP of Global Marketing for Consumer Products. Ron Faris has been named Senior Vice President of Global Marketing for Disney Consumer Products, a move that signals the company’s focus on immersive brand storytelling and cultural relevance across categories.

Just Play appoints Sara Taylor as senior vice president of Sales, EMEA. In her new role, Sara will report to chief operating officer Jerry Goldsmith and will lead Just Play’s commercial strategies and sales operations across Europe, the Middle East and Africa.

People on the Move: Kathy Govier Leaves Geppi Family Enterprises. Kathy Govier has left her position as Chief Marketing and Communications Officer at Geppi Family Enterprises, the parent company of Diamond Comic Distributors and Alliance Game Distributors, effective June 13.

Phil Ratcliffe awarded BTHA Outstanding Contribution Award. Presented at the BTHA’s Toy Industry Day, the award was given to Phil for his contribution to enhancing and developing awareness and knowledge of the importance of play.

Companies and Brands

Inside the multi-billion dollar Squishmallow craze. Plush toys have exploded in popularity over the past couple of years with fans of all ages. The global market for stuffed animals and plush toys is worth more than $11 billion and sales are expected to keep growing.

Crayola has launched Creative Acts of Color, a vibrant, year‑long global campaign designed to inspire creativity in both children and adults. The centerpiece of the initiative is a rolling open call encouraging participants to submit artwork that celebrates imagination and self‑expression.

Global lifestyle brand Miniso opened the doors to two new international locations this month. The immersive flagship stores, located in South Korea and China, underscore the company’s continued investment in interest-driven, IP-fuelled expansion.

Squishmallows Happy Meal campaign to launch in the UK. Available in all restaurants nationwide from Wednesday, 2nd July, each Happy Meal will come with a Squishmallows plush toy or a Little People, Big Dreams Book.

2025 marks a milestone year for Spirograph as the iconic brand is commemorating its 60th anniversary. First introduced in 1965, Spirograph has made it possible for aspiring artists of all ages to create beautifully intricate designs. By blending geometry with creativity, children explore mathematical principles while experimenting with colour, symmetry and motion to create works of art.

*** The above published after tBR started circulating June 27th ***

Pretty in Peach: Mattel Debuts American Girl Collectors Doll Inspired by Barbie. Only 9,800 of the dolls will be produced. This summer, two dreamy dolls will join the American Girl Collector Series, each recreating Barbie’s Peaches ‘n Cream look from 1985.

Marvel Comics will launch two new (unrelated) Star Wars series in September, one under its Black, White & Blood imprint, and the other with an untold Han Solo story by Rodney Barnes and Ramon Rosana.

Zatu, one of the UK’s leading board game retailers, has launched a dedicated distribution division. The new division has its sights aimed squarely at getting the best games from around the world into the hands of UK gamers, and giving publishers a powerful new route into the market.

The LEGO Group Celebrates Three Years of Zero Landfill Waste. In 2024 alone, 96% of the company’s production waste was reused, recycled, or recovered, keeping the company’s landfill contributions at near-zero for the third year in a row.

The Puppet Company unveils brand-new Micro-Monsters. Whether they’re used for storytelling, role-play, or educational activities, The Puppet Company‘s Micro-Monsters promise to be an instant hit with children of all ages (and adults), while also helping to develop communication and fine motor skills.

Hot Wheels unveils F1 The Movie die cast car. Faithfully replicated in 1:64 scale, this limited-edition die cast car features details inspired by summer blockbuster F1 The Movie, and will be available for pre-order on Mattel Creations from tomorrow.

Asmodee Inks Exclusive Distribution Deal with Maestro Media. Asmodee has announced a new exclusive distribution partnership with Maestro Media, a rising force in the tabletop gaming industry known for fan-first storytelling and franchise collaborations.

Restoration Games staffs up again, says boosting marketing and sales proved ‘prescient’ amid tariffs chaos. Restoration Games, the US board game publisher focused on reviving and rejuvenating classic titles, is benefiting from foresight in staffing up across the last year.

Cottage Door Press Enters Toy Space with Screen-Free Luna StoryTime Projector. Cottage Door Press, the children’s publisher known for its 800-title catalog and award-winning board books, is making its debut in the toy aisle with Luna StoryTime Projector, a 3-in-1 screen-free device that combines a projector, audio player, and night light.

Oni Press Suspends Distribution via Diamond. Oni Press has stopped distributing new comics and graphic novels through Diamond Comic Distributors, effective with the titles with a June 23 final order cutoff date.

Mattel Debuts SDCC 2025 Hot Wheels 50th Anniversary Jaws Set. To mark the 50th anniversary of Jaws, Mattel is bringing the iconic summer blockbuster to San Diego Comic Con 2025. A limited edition Hot Wheels exclusive inspired by Quint's fabled boat, the Orca, has arrived.

Hasbro Rolls Out "Transformers: Hearts of Steel" Two-Pack as San Diego Comic-Con 2025 Debut. Inspired by the steampunk-style Transformers: Hearts of Steel comic series, this set reimagines Bumblebee as a little locomotive and Megatron as a cannon tank.

Amazon expansion plans to see opening of four UK warehouses. Amazon has announced the opening of four new state-of-the-art fulfilment centres in the UK as part of expansion plans that will create thousands of new jobs outside of London and the South East.

Ravensburger shares gameplay details for Horrified: Dungeons & Dragons. In this fifth instalment of the award-winning Horrified game series, players embark on a journey inspired by the world’s greatest role-playing game, Dungeons & Dragons (D&D).

Master Replicas partners with Alliance Entertainment for North America. The partnership will include upcoming new products from franchises such as Blade Runner, Dune, Foundation, Doctor Who, Stargate, Star Trek, Mass Effect and more.

The Loyal Subjects Expands Collector Lineup at SDCC with Retro Revivals. The Loyal Subjects (TLS) is bringing major licensing firepower to Comic-Con International: San Diego (SDCC) with a lineup of exclusives and reveals rooted in classic brands.

Dorel Juvenile Launches First-of-Its-Kind Sliding Car Seat. Designed to simplify the everyday parenting experience, this game-changing car seat includes a unique sliding base that extends nearly eight inches, making it easier than ever to load and unload the baby from the car.

Mattel Unveils Con-Exclusive Collectibles Ahead of SDCC. International Comic-Con: San Diego (SDCC) is a month away, but Mattel is kicking off the celebration early by introducing all of the new products it’s bringing to the fan convention this year.

Tabletop Tycoon Rebrands. Tabletop Tycoon announced that they will be going through a rebranding process to mark the next chapter in the company's development. As part of this process, Tabletop Tycoon will become Tycoon Games.

Majong Pros Acquires Three Board Game IPs, Two from Japon Brand. Majong Pros announced that they have acquired three board game IPs, two of which came from CMON's Japon Brand. All three games acquired were Takahiro Shinozaki designs: Suzume-Jong, Kikkasai, and Yaochu.

Amazon temporarily waives seller fee tied to Walmart orders. Due to Walmart’s rules, Multi-Channel Fulfillment users had to incur the 5% charge to ship their Walmart orders to customers. This fee had been a barrier for sellers using the Amazon service.

52Toys and Heathside announce new partnership. 52Toys, as one of China’s premiere manufacturers of pop culture-styled toys, has ensured that its global roll out is tailored to partner with top-tier companies, thereby ensuring growth in its worldwide strategy.

McLaren Racing and SEGA Launch Multi-Year Sonic the Hedgehog Partnership. The collaboration brings together two global icons of speed — on the track and on screen — and is set to deliver creative activations that blend motorsport and gaming culture.

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Gaming: Digital, Video, Hardware, and Development

Microsoft planning ‘major’ Xbox layoffs next week. First reported in Notepad earlier this month that Microsoft was planning Xbox layoffs “potentially by the end of the month,” and now Bloomberg says a round of “major layoffs” is due next week.

Riot is shutting down studio behind its Minecraft-like game. Hypixel Studios, which Riot acquired in 2020 for an undisclosed sum, is shutting down “over the next few months,” according to Hypixel CEO Aaron “Noxy” Donaghey.

Nintendo’s wheelchair basketball game will be out in August. Drag x Drive is the next Switch 2 exclusive to get a release date. Nintendo, via its Nintendo Today news app, announced that the 3 v 3 wheelchair basketball game would be out August 14th.

ZeniMax union workers ratify historic contract with Microsoft. It's a historic moment for ZeniMax Workers United-CWA that will help usher in substantial across-the-board wage increases and new minimum salaries for employees.

MindsEye developer Build a Rocket Boy confirms layoffs. MindsEye developer Build A Rocket Boy has confirmed plans to cut a number of jobs. The news comes two weeks after its debut title, MindsEye, launched to widespread negativity.

SpongeBob, TMNT, and Avatar announced as DLC for Sonic Racing: CrossWorlds. At the Nickelodeon Kids’ Choice Awards 2025, SEGA premiered a new trailer for Sonic Racing: CrossWorlds confirming that SpongeBob SquarePants, and Avatar the Last Airbender will soon be joining the race.

Outright Games Announces ‘DreamWorks Gabby’s Dollhouse: Ready to Party’ Ahead of Movie Release. Outright Games and Universal Products & Experiences have announced DreamWorks Gabby’s Dollhouse: Ready to Party, a new 3D adventure game based on the globally popular animated series.

Xbox Teams With Meta Quest to Launch Special Edition VR Headset. Microsoft’s Xbox has partnered with Meta to launch a new limited edition version of the Meta Quest 3S VR headset.

Netflix is letting go of some of its best indie games. First spotted by Engadget, and confirmed via the Netflix app, Supergiant’s Greek mythology-inspired roguelike and 21 other games are being delisted from the service next month.

New York board game cafe workers win almost two year battle for better pay, protections by ratifying union contract. More than 100 workers from a string of New York board game cafes are celebrating a historic win after ratifying their first union contract.

Nintendo 64 hit Yoshi’s Story has been added to Nintendo Music. The cute and colourful Nintendo 64 game Yoshi’s Story is the latest game to be added to the Nintendo Music service. There’s a wealth of adorable jingles in the game, so it’s one of the better entries to have been added to the service.

A Sonic theme park? Sega is eying possibilities. During an interview with Attractions Magazine, Roberta Perry, president of the business development company Roberta Perry & Associates, explained that she has been working closely with Sega to bring its beloved characters to life via theme parks.

Outright Games and Aardman Hatch ‘Chicken Run: Eggstraction’.The upcoming video game, Chicken Run: Eggstraction, is a top-down, action-stealth adventure that continues the story from the 2023 film Chicken Run: Dawn of the Nugget.

Halo Studios grants blessing for fan-made Halo "survivors" game. Announced via the project's BlueSky account, the team said that Halo Studios reached out and granted permission to move forward with the game, which is available via itch.io.

How co-op climbing hit Peak achieved 2 million sales for less than $200,000. The title was announced and launched in the space of a week and went on to sell 100,000 units in 24 hours. It crossed 1 million sales a few days later and hasn't looked back.

Binding of Isaac tabletop publisher Maestro Media hails ‘defining moment’ in agreeing to Asmodee distribution deal. The deal comes 18 months after Maestro agreed to a deal with Flat River Group, which saw it take on responsibility for sales, marketing, and events for Maestro’s English catalogue.

Rumour: Sakurai asked Nintendo for Kirby Air Riders as negotiation for another Smash Bros. A rumour is doing the rounds online that the talented Masahiro Sakurai negotiated with Nintendo to produce the new and upcoming Kirby Air Riders game.

Nightdive Studios apparently working on new remaster to be announced at Quakecon. The hardworking and immensely talented folk over at Nightdive Studios are apparently hard at work on a new remaster which will debut at Quakecon 2025 in August.

Did you know Wisconsin has a surprisingly strong video game industry? Lawmakers want to help it. Game developers are looking to move their operations out of states like California and Texas, where the cost of living is high and environmental threats like wildfires loom.

South Korean game company Krafton to acquire Japan's ADK for $516 mln. South Korean game company Krafton Inc said on Tuesday it had agreed to buy Japan's advertising and animation group ADK for $516.21 million.

'Taco Cat Goat Cheese Pizza' Gets 'Ridiculously Large!'. This new version of the game features oversized cards so that all players, big and small, can race to slap large piles of cards when someone blurts out the right word.

Nintendo Download Brings New Titles to the Nintendo eShop. This new version of the game features oversized cards so that all players, big and small, can race to slap large piles of cards when someone blurts out the right word.

AirConsole and Audi Team Up to Launch In-Car Gaming Experiences. Car passengers connect their smartphones to play various games, including Mattel’s Pictionary Car Party, through the in-car infotainment system.

Highlighted Press Releases

($100/week/press release in this highlighted section and on newsletter sent Friday)

KIDSTUFF PUBLIC RELATIONS IS CELEBRATING CHRISTMAS IN JULY WITH SIGNING OF SEVEN CLIENTS
Two Hands Are Needed To Count Out Newest Roster: Cocosmile Cups, EyeConnect Crafts, Igloo Books, JoPat Games, Kandico, Make Music Count & Seaper Powers. What do families want this season? A mix of music, movies, crafts, collectibles, cups, board games and books are having their moment with kids and with KidStuff Public Relations. Seven incredible kid-friendly companies have signed with the storied PR agency headed by Lisa Orman, named twice as a Wonder Woman by Women In Toys (WIT) and one of the industry’s top thought leaders on kids’ stuff.

*** The above posted after tBR circulated June 27th ***

ALPHA TOYS TAKES INFINITY NADO FOR A SPIN IN NORTH AMERICA
Overseas Animated Sensation Infinity Nado is Bringing its Stylish Brand of Spinning Top Battle Toys to the US! Fontana, CA (June 19, 2025) – Spinning Top battling is all about your spirit, both the one within yourself and the one within the Nado! Infinity Nado from Alpha Group is bringing its toy line stateside, courtesy of Alpha Toys. Now on its sixth season, interested fans can catch up on the series through Amazon Prime Video and learn about the latest characters like the ambitious and kind-hearted Lin, plus the vast array of friends and rivals.

CHECK OFF YOUR BACK-TO-SCHOOL LIST IN STYLE WITH PAPERAGE!
PAPERAGE Has Everything a Student Needs, All on One Convenient Landing Page! Charlotte, NC (June 16, 2025) – Back to School season is closing in, so students and parents alike are looking for supplies that can withstand fervent-notetaking, packed scheduling, and many days of jostling around in a bookbag. PAPERAGE combines quality, style and value pricing, a rare combination in paper goods and back-to-school supplies. PAPERAGE journals, pen and planner enhance everyone’s writing time. Why settle for basic when you can have fabulous?

Safety and Counterfeiting

JPMA Rebrands as the Baby Safety Alliance to Reflect Its Mission. The rebrand reinforces the organization’s longstanding commitment to advancing the safety and quality of products designed for babies and young children.

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Associations, Foundations, Shows, Awards, Events, and Festivals

Have you booked your booth at the Chicago Toy & Game Fair? Only 4 months away! Thousands of holiday shoppers will be making their wishlists and buying your toys and games - if you are there! You’ll connect with consumers in hands-on, interactive ways, sell directly from your booth, and capture trade, influencers and media attention that drives excitement beyond the show floor.

We’re proud to announce a powerful collaboration between the United Inventors Association (UIA), the World Intellectual Property Organization (WIPO), and the Int'l Federation of Inventors’ Associations (IFIA) for this year’s Silicon Valley International Invention Festival (SVIIF) — taking place August 8–10, 2025, in Santa Clara, CA. Whether you're a garage tinkerer or a seasoned entrepreneur, this is your..

Designer Toy Art Festival Brings Independent Toy Culture to Philadelphia, Assembly Required brings a celebration of street art, pop culture, and figural storytelling to the festival.

*** The above posted after tBR circulated June 27th ***

Bafta has revealed the winners of this year's Young Games Designers (YGD) competition. The competition is part of a year long run of workshops and public events for young people aged 10 to 18, and aims to celebrate the next generation of young game makers in the UK.

School students have said converting old school lockers into toy display cabinets felt "kind of magical". Students from the Cheney School's Rumble Museum in Oxford, Oxfordshire, have used vintage toys such as a marble run and Polly Pocket to design "story lockers" as part of the museum's 100 Years of Toys & Games exhibition.

ReedPOP will relaunch BookCon, its consumer book show, in 2026, according to USA Today. The event was retired, along with Book Expo, the trade portion of the show, in 2020. BookCon was added to Book Expo in 2014, and now will be a stand-alone consumer event with signings, author talks, panels, workshops, and other book-focused activities.

Rovio and Merlin Entertainments have partnered to deliver an Angry Birds branded educational experience, empowering families to protect the oceans at the Sea Life locations in a deal facilitated by Angry Birds’ licensing agent, IMG Licensing.

30 Global Toy Associations Come Together at Annual ICTI Meeting to Align & Drive Industry Growth. The Toy Association’s President & CEO Greg Ahearn joined more than 30 representatives of national toy trade associations for the International Council of Toy Industries (ICTI) Annual General Meeting.

TAGIE Lifetime Achievement Nominations Due June 30. This great accolade is one of several awards that will be presented during People of Play’s 18th annual TAGIE ceremony on November 8 in Rosemont, IL.

The Toy Foundation’s Golf & Give FUNdraiser Tees off LA Fall Preview® Market Weeks on Sept. 9. The Toy Foundation™ invites toy professionals to swing into LA fall previews with a night of networking, friendly competition, and giving back at its Golf & Give FUNdraiser.

Maximize Your Brand Visibility This Fall: Join The Toy Association’s July 1 Informational Session. An informational session will cover new developments for two of the toy industry’s most influential fall events: LA Fall Preview® Market Weeks, and People of Play’s Chicago Toy & Game Fair (CHITAG).

Gloomies triumphs in Austrian game of the year prize, two years after catching Ravensburger’s eye in unpublished game contest. Galactic gardening-themed set collection game Gloomies has won this year’s Austrian game of the year award.

Flip 7 continues awards run with Origin Award victory, Fromage and Endeavor: Deep Sea also among winners. Press your luck card-flipping game Flip 7 has added another award to its collection by being crowned best party game at this year’s Origin Award competition.

INDX Toys show makes date change. INDX, a leading organiser of UK trade shows and a key supporter of the independent retail sector, has announced a strategic adjustment to the timing of its upcoming INDX Toys show.

Bandai Namco Embarks on Third Gundam Base Mobile Tour. Bandai Namco Toys & Collectibles America (BNTCA) is on the road again with the 2025 Gundam Base Mobile Tour. This is the event’s third U.S. tour, and it will bring GUNPLA activities to 12 states throughout the summer.

Entries Now Open: 2026 Pulse of Play Awards. After a breakout debut, The Toy Book’s Pulse of Play Awards™ are back for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play.

Wizards of the Coast Reveals 2026 MagicCon Schedule. Wizards of the Coast revealed the MagicCon schedule for 2026, a series of events for Magic: The Gathering, at the MagicCon: Las Vegas Preview Panel.

GAMA and the Academy of Adventure Gaming Arts & Design revealed the winners of the Origins Awards 2025 at Origins Game Fair. The categories for this year's awards had been compacted from 16 categories to 12 categories.

Origins Game Fair 2025 Attendance Announced. Attendance for the 50th annual Origins Game Fair, which occurred from June 19, 2025 to June 22, 2025, was 19,171, which is up 8% from 2024's number of 17,706.

RIP - Rest in Play - Remembering Those that have Passed

If you know of a colleague's passing, please send us information so we may share with our readers. Archives can be found HERE

Peter Brown. Toy industry stalwart Peter Brown sadly passed away peacefully on 24th June, following a long illness. John Baulch, publisher of Toy World, said: “The word ‘legend’ is bandied around a lot these days, but Peter truly was a legend in the toy community and will be missed by his many friends and colleagues. His legacy and fantastic contribution to the toy industry over his illustrious career will live on.”

Brian Wilson, Heart and Soul of The Beach Boys, Dies at 82. Brian Wilson, whose “teenage symphonies to God” made him the poet laureate of adolescent heartbreak as a founding member of The Beach Boys

Joe Morrison - Joe joined toy giant Mattel in 1978, heading up its Hot Wheels division. As Executive VP of Marketing in the early ’80s, he led the team that created the legendary He-Man and the Masters of the Universe toy line that was later developed into an animated TV series and movie. Award-winning actor Frank Langella has said that the Masters of the Universe movie gave him one of his all-time favorite roles, the supervillain Skeletor. Joe left Mattel to follow a longtime dream. He co-founded a toy company, Morrison Entertainment Group (now MEG Toys). The company went on to create Monster In My Pocket, Puppy in My Pocket, Stink Blasters and other “evergreen” brands that continue delighting new crops of kids, year after year.

Loretta Swit, who won two Emmy awards for her role on the popular comedy TV series M*A*S*H, died on Friday, according to her representative. She died at her home in New York at age 87, her publicist Harlan Boll told the BBC.

Jonathan Joss, King of the Hill voice actor has died after a shooting outside his home in Texas at age 59, the San Antonio Police Department has confirmed to The Hollywood Reporter.

Renée Victor, the actress best known for her voice role as Abuelita in the beloved animated film Coco and arc as Lupita on Showtime’s Weeds, died surrounded by her family at her Sherman Oaks, Calif. home.

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- Wizards of the Coast Announces Two New 'Magic: The Gathering' Commander Formats
- Wizards of the Coast Announces Two 'Magic: The Gathering' Sets
- 'Magic: The Gathering' Sees Red
- People on the Move: Ivan Van Norman Exits Critical Role's Darrington Press
- 'Anthradusk' Besieges 'D&D Icons of the Realms'
- Origins Game Fair 2025 Attendance Announced
- Cubicle 7 Unveils 'Warhammer: The Old World Roleplaying Game'
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- GAMA Should Take on Two Big Projects to Support the Industry
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