Welcome to Your Weekly News Brief!
2024 TAGIE Winners and Honorees
Happy Bloomin’ Friday
I'm off to GenCon! It's been a hot minute since I last went, and I’m pumped to soak in all the magic. My very first show ever in this industry was GenCon—back when it was in Milwaukee. I was the ultimate newbie,
proudly manning my hot pink-and-purple booth and demoing my movie trivia game. Aldo Ghiozzi, in the booth next to me, peeked over and asked, “What are you doing here?” We’ve been laughing about it ever since. That was a long time ago, and GenCon has evolved enormously since then. I guess we all have! I’ll be back next week with tales from the con floor!
Nominations for the TAGIE Awards close tomorrow! Free and easy. New categories - check it out! 18th Annual TAGIE Award Submissions Here
Registration is Open for November's POP Week
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Connect, pitch and learn at the Inventor Pitch and Innovation Conference
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Encourage a creative kid to enter the Young Inventor Challenge
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Kick off the holidays by taking a booth at the Chicago Toy & Game Fair! Meet consumers, influencers, media and trade.
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Mary and the POP Team
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Cartoon Lovers, Lexophiles & People in Need of a Smile!
Cartoon of the Week: Thank you to the person who prefers to remain anonymous for the cartoon.
Memorable Quotes: “You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions." -Naguib Mahfouz
Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!
Have a cartoon, quote or a joke to share? Send it to me! Mary
Happiest of Birthdays to our colleagues celebrating birthdays this past week!
Zoe Bamsey RIP
Beatrix Potter RIP
Clive Sinclair RIP
People of the Week - Bruce Lund: Chapter 33
Reuben Klamer, A Smile and a Sparkling Wit Ensure a Long Life
It was a great honor and pleasure to have known the astonishing, toy and game inventor legend, Reuben Klamer. He came to our offices for a visit long ago. He loved some of the products we invented, and aside from all the great products he created, Reuben was just so much fun to be with.
We took him and his team to the also legendary Margie's Candies for some grilled cheese sandwiches, hot fudge sundaes, and chocolate milkshakes. That is my idea of a great meal. It turns out that Reuben, with his youthful spirit, impish smile, and a sense of humor as fresh as tomorrow, is crazy about chocolate milkshakes and hot fudge sundaes, too. You gotta’ love a man like that.
Our friendship goes back a long time, and we have long been great admirers of each other's work. Reuben created the Milton Bradley classic The Game of Life, which in 2010 celebrated its 50th anniversary. He has also licensed over 200 other products throughout a career that spans many decades. READ MORE...
The Toy Association™
Unveils LA Fall Preview® Event Lineup
The Toy Association™ has announced the slate of events taking place during the LA Fall Preview® Market Weeks, taking place September 8 to 19 in Los Angeles. The lineup complements buyer-seller meetings taking place during the Fall Preview period in showrooms at the new Toy Building (101 Continental Boulevard) and throughout LA.
August 1, 2025 - YIC Spotlight #6 in our 20 Week Countdown to POP Week and the YIC!
Name: Kedar Narayan
Location: Lansdale, PA
YIC: 2015 Junior Category Winner
Invention(s): Storibot
Where is your invention now?
I have not continued working on Storibot that I pitched during the Young Inventor Challenge! I still have a digital copy of Storibot which is a board game using Braille and block-based programming concepts to teach visually-impaired children the basics of programming.
I had the opportunity to be featured on the Steve Harvey Show called Little Big Shots with Storibot. Check it out: Kedar talks computer code on Steve Harvey TV for Little Big Shots Week
I also had the opportunity to give a TEDx Youth Talk on how video games and computers can help people learn to code. Read More...
(Note from Mary: It is the 20th Anniversary of the Young Inventor Challenge! We have BIG plans and would love to include you - be a sponsor, a judge or a volunteer. We appreciate all the help we can get to support the next generation of toy people! Contact Ahren Hoffman ahren@peopleofplay.com today.)
Financial and Legal
The Game Manufacturers Association joins FIREDISC and Ryan Wholesale v. Donald J. Trump, et al.: filed in the U.S. District Court for the Western District of TX. The suit differs from the previous cases in that it is broader in scope recognizing tariffs from multiple countries in addition to China, as well as seeking to demonstrate industry-wide harm being caused by the tariffs and seeking relief for all our member companies.
Amy Takahara files a lawsuit against Netflix. The former kids & family exec alleges gender bias and wrongful termination, and claims the streamer did nothing to remedy a hostile work environment.
*** The above posted after August 1st when tBR circulated ***
The FCC has approved Skydance’s US$8-billion acquisition of Paramount, clearing the way for the long-awaited merger to potentially close in the coming weeks. The FCC voted yesterday to bless the deal, which includes Nickelodeon, Paramount Pictures and CBS. In a press release, the FCC noted that Skydance has committed to not establish any DEI programs and to keep CBS journalism “fair, unbiased and fact-based” ...
Australia bans YouTube accounts for children under 16 in reversal of previous stance. The Australian government has announced YouTube will be required to ensure account holders are at least 16 years old starting in December
After more than 55 incredible years in business, TREND enterprises, Inc. has made the difficult decision to close by the end of 2025. This decision was not made lightly. Like many companies, we’ve been impacted by shifting economic conditions—from rising costs in materials, manufacturing, and shipping to the lasting effects of the COVID-19 pandemic.
Divided Fed holds key interest rate steady, defying Trump's demands for aggressive cuts. A divided Federal Reserve on Wednesday voted to keep its benchmark interest rate steady, with two top officials dissenting.
White House Report Says Stablecoins Will Keep Dollar Dominant. On Wednesday (July 30), the White House released its long-awaited report on digital asset policy, marking one of the most concerted federal efforts yet to bring structure to the cryptocurrency sector.
Ready or not, age verification is rolling out across the internet. The UK's Online Safety Act requires sites hosting porn and other content deemed "harmful" - including Reddit, Discord, Grindr, X, and Bluesky - to verify that users are over the age of 18.
Raising the Bar: Limiting Legal Liability for Your Toy Company. When it comes to creating, manufacturing, and selling toys, children’s safety should always be top of mind. Companies creating products for kids are responsible for ensuring those products are safe, whether they’re action figures or outdoor toys and games.
Trump says he asked 17 drugmakers to take steps to cut U.S. prices within 60 days. Trump posted individual letters he sent 17 drugmakers, including Eli Lilly, GSK, Pfizer, Regeneron, Merck, Pfizer and Novo Nordisk.
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Financial Reporting, Tariffs
It’s the end of an era for Paramount Global, which released its Q2 financial report yesterday—the last one before Skydance Media officially takes the reins. Here are the key takeaways: Q2 revenue: US$6.85 billion, Year-over-year change: Up 1% from US$6.81 billion .
Japanese game maker Nintendo reports robust profits on strong Switch 2 sales. Nintendo, the Japanese video game maker behind the Super Mario and Pokemon franchises, is reporting an 18.6% surge in net profit for the first fiscal quarter on the back of strong demand for its new...
*** The above posted after tBR circulated August 1st ***
Spin Master Sees Dip in Toy Sales as Tariff Turbulence Disrupts Q2. The company behind PAW Patrol and Unicorn Academy reports that Q2 2025 revenue slid to $400.7 million, down 2.7% from last year, as softness in toy sales weighed against gains in digital gaming.
JAKKS Pacific Reports Q2 Sales Drop Citing Tariff Impact, High Import Costs. The impact and uncertainty of this year’s trade war, driven by President Trump’s tariff policies, is hitting toy industry earnings.
PLAY TIME Mattel CEO makes promise to keep half of ALL Barbies and Hot Wheels under $20 for upcoming Christmas season. The company previously spiked prices, with shoppers seeing one product increase 42.9% in one week
Roblox stock soars 16% after revenue beat, strong user growth. User and engagement numbers were also strong for gaming platform Roblox, with daily active users up 41% year over year.
Scholastic Corporation (SCHL) reported its fourth-quarter 2025 earnings, surpassing Wall Street expectations with an EPS of $0.87 compared to the forecasted $0.85. The company also reported revenue of $508.3 million, exceeding the anticipated $494.59 million.
Tariffs lead Jakks to a 20% Q2 revenue drop. The company attributes a 31% US toy sales decline to reduced orders and import price hikes, which it was partially able to offset by bolstering the international business.
Small business owners used the festive backdrop of Comic-Con on Thursday to discuss a sobering topic: the negative impact that US President Donald Trump's proposed tariffs are having on the toy industry. "Not the most sexy topic," Jonathan Cathey, chief executive of collectibles company The Loyal Subjects, admitted at a panel titled "Toys, Tariffs, and Trade Wars" at the four-day convention in San Diego, CA.
DIVE BRIEF Adidas braces for $230M tariff hit in the back half of the year. Nevertheless, the sportswear giant maintained its outlook and said it has yet to see consumer demand weaken.
U.S. and South Korea strike a trade deal with tariffs on Seoul set at 15%. Duties will be lowered from the 25% that Trump had threatened in his "tariff letter" to Seoul earlier this month.
With Trump tariff deadline one day away, U.S. economy's wholesalers, distributors fear the worst and plan for price increases. Wholesalers, distributors inside economy expect massive hit from Trump trade policy in a sector that is one-third of GDP.
Trump extends Mexico's 25% tariffs for 90 days as talks continue. President Donald Trump said he would not raise U.S. tariffs on Mexican goods beyond their current levels for 90 days.
Enhanced digital listings deliver Disney a 34% sales bump. Disney has expanded its agreement with Dutch e-commerce manager Icecat to co-develop customized listings for Lilo & Stitch licensed products.
American Businesses Absorb Tariff Costs to Maintain Market Share. In recent earnings reports, General Motors said it paid $1 billion in tariffs in the second quarter.
Trump: Global baseline tariff will likely be 15% to 20%. The figures represent a major increase from the 10% baseline tariff Trump announced in April of this year.
Chinese exports to U.S. could decrease by $485 billion by 2027: Tariff simulator. Tariffs on Chinese goods could result in a decline in exports from the Asian manufacturing giant to the U.S. in the years ahead reaching near $500 billion.
Even with high tariffs, Trump's trade war suddenly is starting to look not so scary on Wall Street. U.S. tariffs on incoming goods look to be settling in only slightly less than what President Donald Trump had threatened in April.
Trade court won't reinstate tariff exemption on low-value 'de minimis' shipments, for now. A federal appeals court will soon hear oral arguments in a major case challenging Trump's "reciprocal" tariffs.
EU and US agree trade deal, with 15% tariffs for European exports to America. US President Donald Trump and EU chief Ursula von der Leyen shake on it after "tough negotiations" in Scotland.
Both sides can claim victory in US-EU tariff deal, but devil may be in detail. The agreement is a major step in Trump's plan to shake up global trade, which he says was weighted against America.
India overtakes China in smartphone exports to the U.S. as manufacturing jumps 240%, report shows. Smartphones assembled in India accounted for 44% of U.S. imports in the second quarter.
Trump's tariffs could soon bring higher food prices for some Americans, analysis finds. President Donald Trump's blanket tariffs scheduled for Aug. 1 could bring higher prices on certain foods, economist says.
U.S.-China trade talks end without extension of tariff truce, as Trump weighs options. The U.S. and China had agreed to pause most of the sky-high tariffs on each others' goods amid trade negotiations.
Trump's EU trade deal is based on massive energy purchases that are unlikely to materialize, analysts say. The EU has pledged to buy $750 billion of energy from the U.S. in exchange for a lower rate tariff rate in its trade deal.
Bessent to American businesses: 'Not the end of the world' if April 2 tariffs kick in. Top Trump administration officials insist that the Aug. 1 deadline is not changing, even as dozens of trade negotiations are unresolved.
U.S. economy grew at a 3% rate in Q2, a better-than-expected pace even as Trump's tariffs hit. Gross domestic product was expected to grow at a 2.3% annualized pace in the second quarter.
Trump announces 25% tariff on India plus 'penalty' for trade with Russia. The 25% tariff rate is modestly lower than what he imposed on India on "Liberation Day," when he announced a 26% rate.
Trump tariffs fail to decouple Vietnam from China. Vietnam’s cost advantage and dependence on Chinese parts are strengthening ties with Beijing.
IMF upgrades global growth forecast as tariffs ease. A softening of Trump tariffs since April means global growth could be stronger, the IMF says.
Trends, Lists, Market Research, and State of the Industry
A.B.Gee launches 2025 Christmas Gift Guide
*** The above posted after August 1st when tBR circulated ***
Why toy brands are focused on winning over ‘kidults’. Adult customers looking to tap into childhood nostalgia are a key growth area for toy brands, marketing experts told us.
How Labubu Fans Are Using Gaming Tactics to Nab the Summer’s Hottest Trend. Whether it's playing a game, or gaming the system, people are figuring out how to get their hands on Pop Mart's little plush monsters.
Will Toy Shortages Ruin Christmas?. Toy vendors and their retail partners are playing it safe and keeping inventories lean amid tariff uncertainty.
Hasbro’s winning hand in the adult gaming boom. As traditional toy sales fall, ‘Magic’s’ growing fan base and high margins make it Hasbro’s most valuable asset.
'Gateway drug': Labubus are getting U.S. consumers hooked on Pop Mart and driving up business. Labubu toys from Pop Mart have become a hot item around the globe, and now fans are discovering its other collectibles.
Adults embracing toys boost sales, but with tariffs Minnesota stores worry if trend will last. China is top producer of toys. But E.U., whose tariffs go up Friday, make quite a few as well.
America's toymakers are in trouble. Though tariff concerns have eased, America's biggest toymakers are still feeling the pinch from the Trump administration's policies.
Toys & Games: The Unsustainable Squeeze. While board game prices have increased just 10-15% since 2006, movie tickets have more than doubled.
BLACKPINK's Lisa Brings New Trends, After Labubu Now Shows Off Cryptatory Dolls. The world's collection of toys and echoed knick-knacks has returned to the spotlight.
Labubu, Polly Pocket and Hot Wheels: The Playful Toys Leading Fashion’s Childhood Revival. WWD takes a closer look at some of the toys and childhood-inspired collections dominating social media.
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Stories, Comments, and Advice
How the Muppets Helped Me Grieve. After my dad got sick, his collaborations with Jim Henson kept me afloat. Jim Henson’s Creature Shop has sat, for the past 16 years, on the fourth floor of an office building in Long Island City, New York, behind a metal door that looks like any other. When I opened it one gray morning after the holidays, I was greeted by...
Toy Work (UK) August’s Letter from America. This month, Rick Derr shared with readers the talk he gave at the annual Learning Express Toys Convention and Show (Building Magic Moments) in late June.
Plush remains one of the toy market’s most consistently successful sectors. According to Circana data, Plush is the UK market’s sixth largest supercategory, with soft toys stocked in some shape or form by just about every toy retailer. From traditional to fashion-led, from high-end to impulse purchase, from character licensed to generic, there is a soft toy for everyone – and toy retailers are always looking for...
*** The above posted after August 1st when tBR circulated ***
John Baulch, Toy World - About time too… it’s the Friday Blog! The last week of July 2025… the week irony finally died. The week the Chinese government finally decided it was time to crack down on counterfeits… of Labubu. Yes, it’s Lafufu that finally tipped the scales in favour of China respecting IP infringement as a serious matter.
Google set up two robotic arms for a game of infinite table tennis. The match could help train the advanced AI models that power humanoids.
After Being Diagnosed with Leukemia at 3, Daughter Gets 'Daddy Doll' to Comfort Her During Treatment (Exclusive). The lookalike dolls made both Delta and dad Hayden feel closer to each other when difficult circumstances kept them apart
Lumberton toddler competes for Hasbro's 'Toddler of the Year' title. A 4-year-old Southeast Texas boy is competing for the national Hasbro "Toddler of the Year" title, which comes with a $25,000 prize, a trip to the Peppa Pig Theme Park and the opportunity to lead the Hollywood Christmas Parade.
Shoppers Want Honest Answers on Rising Prices. Nearly half of U.S. consumers report being unable to purchase essential goods such as food, household supplies, and apparel due to stockouts, according to a new report by PYMNTS Intelligence.
Time To Move On. Dan and Kathy Viau are getting out of the toy-making business after 35 years. The couple put The Toy Factory up for sale in the summer of 2024.
From the Editor: It’s Like That ... And That’s The Way It Is. If there’s one thing the toy and game industry knows all too well, it’s that the journey is rarely a straight line.
Families Can Embrace Fandom Fun with These JAKKS Pacific Toys. There’s no need to travel to the Mushroom Kingdom to get these Super Mario collectibles. Kids can bring home their favorite villain with the Big Bad Bowser figure, which features fire-breathing light effects and button triggers.
History and Nostalgia
From 75 years ago: Watch Bugs Bunny's debut. Seventy-five years ago today, on July 27, 1940, Bugs Bunny, the suave, smart-alecky rabbit who became the most popular of Warner Brothers' cartoon characters, made his first official film appearance, in "A Wild Hare."
Flashback: 5 Action Figures and Games from 1987. When it comes to classic toy categories, two of the first that come to mind are action figures and board games. With each having a long history and many variations launching and fading away, they’ve stood the test of time.
Barbie Star Traveler Motor Home from Mattel (1976). “She loves her kitchen.”
Dinah-Mite Ski Chalet from Mego . Released in 1974 by Mego, the Dinah-mite Ski Chalet playset allowed fashion doll Dinah-Mite to escape to her very own woodland retreat.
Wendy the Good Little Witch from Milton Bradley (1966). Wendy was a character created by Harvey Comics as a companion to Casper the Friendly Ghost. The young witch debuted in Casper the Friendly Ghost #20 published in May 1954. She matched Casper’s innocent and earnest demeanour.
Licensing and Entertainment
A Halloween Favorite From the ‘90s Is Returning to Theaters for the First Time in Decades. Forget the ghost uncles. Every ‘90s kid remembers that kiss. Grab your popcorn and get ready for a trip down memory lane, ‘90s kids. The cult classic Casper is returning to theaters for its 30th anniversary.
*** The above post tBR cirulated July 1st ***
‘Fantastic Four: First Steps’ Rockets to Marvelous $24.4M in Box Office Previews. The acclaimed movie scored the top preview of the year to date and the best since fellow Marvel superhero pic 'Deadpool & Wolverine' exactly a year ago.
Graphix announces 'Captain Underpants' Manga. Captain Underpants: The First Epic Manga, written and adapted by Pilkey with art by the manga artist Motojiro, will be released on April 7, 2026, as a paperback with an MSRP of $14.99 and a jacketed hardcover with an MSRP of $24.99.
‘Blippi: The Ultimate Road Trip’ Set For YouTube Roll-Out As Part Celebration Week. Kids favorite Blippi is taking his unique brand of energy, comedy and positivity on the road in a new Moonbug Entertainment series. Blippi: The Ultimate Road Trip will see the children’s content presenter and his best friend Meekah on a cross-country journey.
Nickelodeon Greenlights ‘Clash Of The Thundermans’ Movie; Ariel Winter Joins Cast. Nickelodeon is expanding The Thundermans franchise with new movie Clash of the Thundermans. The greenlight follows on the success of Nick’s The Thundermans Return movie and The Thundermans: Undercover series.
Little Kid TV, Big Money: How Children's Shows Became Streaming's Most Valuable Asset. One of the biggest hurdles that streaming services face in their efforts to maintain profitability is retaining customers, CNBC reports. In an effort to offset the cash losses that come with subscriber loss, services have employed a number of different strategies.
Why Creators Are The Billion-Dollar Boost For YouTube, Netflix And Spotify. Netflix, Spotify, and YouTube are each chasing ambitious revenue targets — and lofty market caps that reflect their potential as platform giants in the race for dominance in entertainment and media.
Amazon invests in make-your-own animated series creator Showrunner. Set to roll out publicly this week, after several months of alpha testing with 10,000 users, Showrunner will initially be available for free. But Fable eventually plans to charge creators US$10 to US$20 per month for credits.
‘Long Story Short’ Renewed for Season 2 at Netflix Ahead of Season 1 Release Date. The official logline states the show is “about one family, over time. Jumping through the years, we follow the Schwooper siblings from childhood to adulthood and back again, chronicling their triumphs, disappointments, joys, and compromises.”
‘Zoonicorn’ Expands with Several New Licensing Deals. "Zoonicorn” has announced multiple new licensing partnerships it secured following Licensing Expo 2025. The agreements expand “Zoonicorn's” consumer products portfolio across several categories.
American Mensa joins the Licensing community!. Mensa is known as the smartest brand in the world. Founded in 1946 in Oxford, the nonprofit organization represents the top 2% individuals in terms of IQ, providing a forum for intellectually gifted individuals to connect, socialize, and collaborate.
'Avatar: Fire And Ash' Trailer Reveals An Exciting Franchise First. The trailer was jam-packed with so many new characters and reveals that it was a bit overwhelming, but it looks fantastic — and contains a villain twist unlike anything we’ve seen in the series so far.
Flair GP welcomes Hello Kitty plush collection. The full Hello Kitty line-up comprises scented plush, fruit-themed toys and cuddly characters based upon the pop culture icon's friends, including My Melody, Kuromi, and Keroppi.
MrBeast Lab and Moose Toys debut animated shorts trailer. The trailer premiered to a crowd of fans at San Diego Comic-Con on Thursday 24th July during the dedicated San Diego Comic-Con panel: MrBeast Lab Unlocked: Secrets of the Lab Revealed, which featured a video drop in from Jimmy, MrBeast himself.
Jada Toys Reveals New Invincible Collectibles at SDCC. At Comic-Con International: San Diego (SDCC), Jada Toys revealed a new licensing partnership with Skybound Entertainment. This collaboration will launch a new collectibles line inspired by the popular series Invincible in 2026.
JAKKS Pacific Reveals New Toy and Collectibles at SDCC. At Comic-Con International: San Diego (SDCC), JAKKS Pacific unveiled its new Fall 2025 toy and collectibles, featuring products inspired by popular franchises such as Super Mario, The Simpsons, DC Comics, and Sonic the Hedgehog.
Nacelle Unveils Two New Waves of Star Trek Figures at SDCC. At Comic-Con International: San Diego (SDCC) this weekend, the company announced two new waves of characters, along with paint masters of Kathryn Janeway (“Year of Hell” Edition) and Nog (“Favor the Bold” Edition).
Eddie Murphy says DreamWorks is making a Shrek Donkey spinoff. With one sequel already on the way, the star says he starts voice recording in September for yet another film for the popular franchise that will be released in three years.
Five big questions about the Paramount-Skydance merger. The ink is still drying on the FCC’s stamp of approval for Skydance’s US$8-billion acquisition of Paramount, and there are still a lot more questions than answers about what things will be like after the merger.
SDCC: Kirkman Announces Return of Invincible Universe Series 'Capes'. The relaunch will begin in November 2025 with remastered versions of the originals, with new art and dialogue from the original creators, and then move to new stories, by writer Benito Cereno and Englert, in May 2026.
SDCC: 'Ultimate Spider-Man' to End, 'Ultimate Endgame' Announced. December will bring an ending and a beginning for the Ultimate universe as Marvel Comics brings its best-selling Ultimate Spider-Man to an end with issue #24 and kicks off a five-issue event series, Ultimate Endgame.
‘Rick and Morty’ Spinoff ‘President Curtis’ a Go at Adult Swim. During the animated series’ panel at San Diego Comic-Con on Friday, the show’s team announced an animated spinoff, President Curtis, centering on voice actor Keith David‘s titular character.
‘Coyote vs. Acme’ Debuts First Footage as Will Forte Reflects on Salvaged Film: “I Had Given Up Hope”. After a very bumpy road, Coyote vs. Acme‘s team took to San Diego Comic-Con to celebrate the movie finally heading to the big screen and announce its forthcoming release date.
‘Fantastic Four: First Steps’ Rockets to Solid $118M U.S. Box Office Launch, $218M Globally. In a needed win for both Kevin Feige‘s Marvel Studios and the franchise itself, Matt Shakman’s Fantastic Four: First Steps rocketed to a global opening of $216.6 million, including $117.6 million domestically and $99 million overseas.
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People of Play
Etch A Sketch Artist Sells Portraits for Over $1K and Been Noticed by Stars Like Miles Teller and Kelly Clarkson (Exclusive). Jane Labowitch's etching was featured six times on Netflix's thriller Spiderhead.
How Mattel Studios President and Chief Content Officer Robbie Brenner Is Crafting a Post-‘Barbie’ Slate. Office With a View: The executive's ambitious, filmmaker-driven slate of films and TV shows includes a gritty "Matchbox" movie and a fantastical take on "Hot Wheels" from Jon M. Chu.
Duncan Fisher wrote the book about his father Denys – inventor of the Spirograph – to mark the toy’s 60th anniversary. Denys Fisher, who died in 2002 aged 84, lived in the Lake District for over 40 years, invented a host of much-loved toys including Cyclex and Stickle Bricks. Duncan said: “It was my great good fortune to have Denys Fisher as my dad. I think he accomplished something deeper than just a...
Little Dot Studios brings Steph Fernandes into the fold. NOW TV alum Steph Fernandes (pictured) has stepped into the role to oversee social media work for clients like Netflix UK, NBCUniversal, Prime Video UK and WBD. She succeeds Jen Leeming, who recently moved on to Think Jam as a director of social for EMEA.
Playtime PR names Ceriann Smith as managing director. Playtime PR has announced Ceriann Smith is stepping into the role of managing director, further elevating the leadership role she has been playing at the heart of the agency since 2016.
Asmodee celebrates key promotions and new appointments. Asmodee has announced a series of staff changes within its National Sales team, reflecting the company’s continued investment in talent and its commitment to getting more games into more hands and homes.
Cottage Door Press Names Sean Hynes as EVP of Sales. Cottage Door Press has appointed Sean Hynes as Executive Vice President of Sales, signaling a new era of growth for the award-winning children’s publisher as it expands beyond bookshelves and into the toy aisle.
David Zaslav reveals who’s joining him at Warner Bros. post-split. Joining WB president and CEO David Zaslav are Motion Picture Group co-chairs Pam Abdy and Mike De Luca; DC Studios CEOs James Gunn and Peter Safran; and TV Group CEO and chairman Channing Dungey.
Companies and Brands
Marky Sparky Toys Shifts Faux Bow® Protégé Packaging to U.S. Manufacturing: Supporting Local Jobs and Strengthening Supply Chain Reliability. The new packaging is printed by local San Diego-based printers, with in-house laser-cut components assembled by hand in Marky Sparky’s own warehouse.
Super Impulse is bringing back Twisty Petz, the hit collectible that transforms from adorable animals into wearable accessories. Relaunching in August 2025, the line will be available on Amazon and at major U.S. retailers, targeting kids ages 6 and up.
Libraries Board Game Club prepares for next chapter. Since its inception, the initiative has delivered 3,100 games to 300 public libraries and continues to push towards its mission of increasing access to play for communities via local libraries
*** The above was posted after tBR started circulating August 1st ***
Moomins Enter the Cuteness Pantheon, With Help From Gen Z. Like Snoopy and Miffy, these adorable creatures have been rediscovered by members of a younger generation.
Blue Rocket to introduce latest toy and game creations in LA. At this year’s LA Toy Previews, Blue Rocket will be showcasing two new product lines, each designed to spark imagination, learning and joy. Blue Rocket is a creative and innovative company specialised in innovative games and toys.
Canal Toys launches the Pad Creator Interactive Tablet. Designed to inspire exploration in a safe environment, this innovative kids’ tablet integrates advanced functionality across six modes, alongside an instant thermal printer that brings their ideas to life without ink, cables or fuss.
Inside Out Toys appointed exclusive UK distributor for Box CanDIY. With a focus on mindful design and high-quality materials, the Box CanDIY range features themed craft kits that cover a wide range of activities including jewellery making, scratch art and build-your-own mini worlds.
7-Eleven, Inc. is Revving Up Nostalgia with New Exclusive Hot Wheels® Collection. The new 7-Eleven x Hot Wheels® collection features a lineup of collectibles built for car fanatics and skateboard lovers alike, including the first-ever branded Hot Wheels die-cast car – a Silver Series™...
Kinder Joy® and Warner Bros. Discovery Global Consumer Products Team Up for Harry Potter-Inspired Quidditch Funko Toy Collection. Hold onto those broomsticks! Kinder Joy is bringing the wonder of Harry Potter right to local retail stores with the exciting new Kinder Joy Harry Potter-inspired Quidditch Collection.
Incredible Group Debuts KIMMON in North America. The Incredible Group has announced the introduction of KIMMON: a new blind box collectible brand where fashion meets feelings, storytelling meets style and every character carries a spark of emotional magic.
Exclusive: This New ‘Fourth Wing’ Party Game Is Here to Make You Question Your Loyalties and Your Friends. Hasbro is releasing a new version of Priorities known as Priorities Fourth Wing Edition and it will absolutely have you rethinking everything you thought you knew about the universe as you rank characters, scenarios, and more!
Spin Master goes on a sales spree with Vida the Vet. Spin Master has sold season one of its 2D-animated preschool series Vida the Vet (52 x 11 minutes) to Cartoon Network (Australia, New Zealand), HKTVE (APAC), Clan TV (Spain), France Télévisions, Frisbee (Italy), RTÉ (Ireland) and RTS (Switzerland).
Tycoon Games continues acquisition spree by picking up Ludonaute’s Colt Express, Living Forest, Lewis & Clark: The Expedition. Everdell publisher Tycoon Games has continued its 2025 acquisition spree by buying Colt Express, Living Forest, and Lewis & Clark: The Expedition from French board game publisher Ludonaute.
IELLO signs US distribution deal with Blue Orange in shift away from tariffs-battered Flat River Games. French board game publisher IELLO has given Blue Orange USA exclusive first pick on bringing its titles to the US, having left former partner Flat River Group after it slashed its North American hobby game distribution operation.
Jim and the Holograms Celebrate 40TH Anniversary With New Album Release on Digital and Vinyl. Fans can now immerse themselves in the glitter and glam of the ’80s with six re-recorded tracks from the original beloved 1985 TV series, available on both vinyl and digital platforms.
The PLAY-DOH Brand Teams Up with Dr. Becky and Walmart to Support Emotional Growth Through Play. For this Back-to-School season, the PLAY-DOH brand has teamed up with parenting expert and clinical psychologist Dr. Becky and Walmart to show how PLAY-DOH compound can be used as a powerful tool.
Lego reveals new Batman Arkham Asylum set. Featuring a bold design, intricate details and a wide array of characters, the Lego DC Batman Arkham Asylum set is a standout display piece and a fantastic addition to any adult fan’s collection.
Hunter Price launches new Taggeez stationery brand. Aimed at school children, with a core demographic of six to 12 years old, the debut Taggeez collection has now arrived in Tesco stores nationwide, with further retail launches planned for the coming months.
Hasbro unveils new collectibles at San Diego Comic-Con. The lineup of new releases from Hasbro brings fans collectibles from franchises such as Star Wars, Marvel Legends and Transformers. Hasbro made waves at San Diego Comic-Con (SDCC) 2025 with a lineup of new releases.
Hasbro appoints Jasnor as master toy distributor for Peppa Pig in Australia and New Zealand. Hasbro has appointed one of Australia’s leading distributors and manufacturers of quality and innovative toys and gifts, Jasnor, as the master toy distributor for its Peppa Pig brand in Australia and New Zealand.
Ravensburger to launch Guinness World Records trivia card game. The company has a longstanding partnership with the globally recognised authority on record-breaking feats, serving as the German publishing partner for the world-renowned annual book of records.
Little Tikes’ Playsets Bake Skill-Building into Playtime. Perfect for ages 3 and up, these interactive playsets help kids develop real-life creative thinking, motor skills, and confidence while exploring their imagination.
Mattel Creations Unveils Designer Disney Princess Dolls. The three new Mattel Creations dolls, including Belle from Beauty and the Beast, Ariel from The Little Mermaid, and Tiana from The Princess and the Frog, all feature artistic new outfits packed with symbolism and unique textures.
Zigazoo, Kidz Bop Channels Gen Alpha Presence with In-App Campaigns. Within the app, Kidz Bop kids and Zigazoo creator Sadie Mae have unique channels for engaging directly with fans, creating challenges, and supporting the Kidz Bop Live Tour.
Crossover Collectibles: Mattel, Hasbro Unite for Masters of the Universe x Transformers Collaboration. The Masters of the Universe x Transformers collaboration creates a unique crossover experience for collecting enthusiasts with two action figures that perfectly blend the two universes.
Undead on Arrival: Inside MGA Entertainment’s Ninjombie Invasion. The action aisle has been stuck in sequel mode — literally. Dominated by legacy licenses, gaming IP, and safe bets wrapped in plastic, it’s been a long time since anything truly new punched through.
Little Live Pets: Building Bonds Through Play. How can we give kids the experience of having a pet without committing to a real one? More than 200 million units later, the answer is clear as Little Live Pets continues to offer lifelike companions that blend interactive technology with heartwarming play.
Gaming: Digital, Video, Hardware, and Development
Inside the struggle to create a cozy Lord of the Rings game. Tales of the Shire launches on July 29th, but the path to release was a bumpy one for Weta Workshop’s Game Studio.
The Unnerving Future of A.I.-Fueled Video Games. Game designers have used artificial intelligence since the 1980s. But digital characters demonstrating self-awareness is a far cry from the ghosts chasing Pac-Man.
Persona 3 Reload coming to Nintendo Switch 2 in October. SEGA and Atlus has announced that Persona 3 Reload is finally coming to the Nintendo Switch. Fans will be able to get their hands on the latest Persona remake on 23rd October. The game sees you step into the shoes of a transfer student.
Square Enix announces new HD-2D game The Adventures of Elliot. Square Enix has announced a brand new HD-2D game titled The Adventures of Elliot and it’s arriving on the Nintendo Switch 2. You take the role of one protagonist named Elliot with a number of different weapon types at your disposal.
Nintendo Direct Partner Showcase roundup (31st July, 2025). This mix of new titles and returning classics from a variety of Nintendo’s global publishing and development partners will make their way to both Nintendo Switch 2 and Nintendo Switch throughout 2025 and beyond.
Microsoft becomes PlayStation's top publisher and annual Xbox Game Pass revenue nears $5 billion. Xbox hardware revenue decreased by 25 percent during fiscal year ended June 30, 2025, but Microsoft has indicated there is cause for optimism after it became the top publisher on PlayStation during Q4.
Atari Acquires Game Company for Over $5 Million. Atari has announced an acquisition deal worth more than $5 million that will make it the primary shareholder of Thunderful Group AB, a Swedish video game holding company currently operating with five development studios and a couple of publishers to boot.
Itch.io posts new adult content guidelines. Last week, indie megaplatform itch.io announced it had deindexed all adult content from its search and browse pages, thanks to pressure from payment processors and targeting from an anti-porn campaign.
Nintendo says Princess Peach and Mario are just good friends. Nintendo has clarified on the Nintendo Today app that the lovable Princess Peach and Mario are just good friends putting to bed fan theories that they are in a relationship or have had a relationship.
Rumour: SpongeBob SquarePants: Titans of the Tide coming to Nintendo Switch 2 this year. Famed leaker billbil-kun has said in the latest issue of Deal Labs digital magazine that THQ Nordic has been working on a brand new entry in the SpongeBob SquarePants series of video games.
EA isn’t raising game prices, yet. “We’re not looking to make any changes on pricing at this stage, but that’s in the construct of — we already offer a fairly broad pricing scheme across our various products,” said EA CEO Andrew Wilson.
Highlighted Press Releases
($100/week/press release in this highlighted section and on newsletter sent Friday)
TYTAN MAGNETIC TILES BRINGS FUN TO NEW HEIGHTS WITH JUMBO-SIZED DISNEY SETS
Marshfield, MA (August 1, 2025) – Tytan Magnetic Tiles continue to stand out in a crowded market thanks to their premium quality, environmentally friendly materials, accessible pricing, and standout licensing partnership with Disney. Backed by an official STEM.org certification, these magnetic tiles empower parents to support early learning through hands-on play that builds spatial awareness, geometry skills, and problem-solving. With a recently extended licensing agreement, Tytan is thrilled to continue offering Disney-inspired creativity...
*** The above posted after tBR circulated August 1st ***
BRING A SMILE TO KIDS’ LIPS WITH THESE WATER BOTTLES THAT ENTICE SIPPING IN STYLE
Kids (& Kidults) Keep Hydrated With Cocosmile Cups Clever Drinkware That Comes With Lanyard For Hands-Free Fun Outside, On-The-Go, Away At Camp. Alpine, CA (July 24, 2025) – As millions across the United States brace for the next round of oppressive summer heat, keeping kids from sweating by staying hydrated has never been more important. The solution is an adorable brand that looks as cool as it works! Introducing Cocosmile Cups that blends style, functionality, and fun to make hydration easy and motivating for kids to sip in style.
Safety and Counterfeiting
Backyard Kids, LLC, has recalled 192,000 KidKraft Farm to Table Model Play Kitchens due to the risk of strangulation or asphyxiation
The recall was issued after a toddler was strangled to death while playing with the product in February 2023
*** the above posted after August 1st when tBR circulated ***
Technology platforms operating in the UK now have a legal duty to protect young people from some of the more dangerous forms of online content. This includes pornography, content that encourages, promotes, or provides instructions for violence, promotion of self-harm and eating disorders. Those failing to comply face hefty fines.
The UK is slogging through an online age-gate apocalypse. People across the United Kingdom have been faced with a censored and partially inaccessible online landscape since the country introduced its latest digital safety rules on Friday.
YouTube will identify and restrict minors’ accounts with AI. Starting August 13th, YouTube will detect underage users in the US based on their activity and the age of their account, allowing the platform to automatically apply restrictions.
Ethical Supply Chain Program and WRAP announce partnership. The collaboration between ESCP and WRAP underscores a shared commitment to protecting workers and supporting companies in achieving their ESG objectives.
Australia adds YouTube to its list of sites banned for kids. Starting on Dec. 10, all users younger than 16 years of age will be prohibited from accessing YouTube, along with Facebook, Instagram, Snapchat, TikTok and X, which were all previously flagged to be off-limits for Aussie children.
Associations, Foundations, Shows, Awards, Events, and Festivals
Mattel’s John Cena Tribute Figure Wins San Diego Comic-Con 2025. We are currently over halfway through Cena’s final year as an active WWE competitor. He says he will never wrestle again after this December and is currently dominating WWE as its champion.
Akira Comics of Madrid, Spain, owned by Jesús Marugán, Iván Marugán, Mariano Marugán, and Justina Escobar, is the recipient of the 2025 Will Eisner Spirit of Comics Retailer Award. The store had previously won the award in 2012; the rules allow a previous winner to enter again after 10 years if there has been a significant change in ownership.
The Toy Association™ Unveils LA Fall Preview® Event Lineup. The lineup complements buyer-seller meetings taking place during the Fall Preview period in showrooms at the new Toy Building (101 Continental Boulevard) and throughout LA.
Welcome to The Toy Building. At The Toy Association, we couldn’t be more excited to welcome our global community to El Segundo this year for two milestone moments for our industry: the grand opening of The Toy Building on August 1 and the 2025 LA Fall Preview Market Weeks, taking place Sept. 8 to 19.
Gen Con 2025 News: Office Dog Reveals New 'LotR' Game. It is a narrative-driven cooperative card game where players assume the roles of iconic characters from The Two Towers and try to advance through 18 chapters of the storyline by taking tricks and meeting specific character objectives.
Las Vegas Sphere to screen 'The Wizard of Oz' in new immersive film experience. The project places viewers inside the world of Oz using the Sphere’s 160,000-sq-ft wraparound screen. The film will play in 16K resolution with full spatial audio using 167,000 speakers and haptic seating.
At his first Comic-Con, George Lucas previews Lucas Museum of Narrative Art. Original sketches, paintings and assorted illustrations from the “Star Wars” creator’s personal collection – plus quite a bit representing that galaxy far, far away − will be on display at the new Lucas Museum of Narrative Art.
Halloween Horror Nights Unleashes a Double Dose of Dread with the Reveal of Two All-New Haunted Houses. “Five Nights at Freddy’s” and “WWE Presents: The Horrors of The Wyatt Sicks” Debuting this Fall at Universal Orlando Resort and Universal Studios Hollywood
Spirit of Play Foundation delivers toys to children in need. Via Spielwarenmesse's Spirit of Play Foundation, exhibitors have presented substantial toy donations to Nuremberg Kinderhaus, Kinderlachen e. V. and other beneficiaries.
Entries now open for MadeForMums Toy Awards 2025. Brands can now enter their top toys for testing by real families, with the MadeForMums Toy Awards returning for 2025 to celebrate the best children’s toys for every age and stage.
Hippychick celebrates Gold win for Trybike at City Kids Green Awards 2025. At the City Kids Green Awards, the Trybike stood out for its longevity, high-quality construction and commitment to reducing waste through thoughtful, adjustable design.
Miniso opens Swanston Street flagship store in Melbourne. The new location is the second Miniso flagship store to open in Melbourne this July, underscoring the company’s confidence in the Australian market. On 26th July, global lifestyle brand Miniso opened its new flagship store in Melbourne.
SPRK SHINES LIGHT ON LEGOLAND ATTRACTION IN SHANGHAI. SPRK’s newly-installed lighting attraction highlights MINILAND’s storytelling and models.
FAO Schwarz Is Hosting a Miraculous Event with New Toys, Photo Ops, & More. The Miraculous franchise is debuting a whole new array of toys in partnership with multiple companies. The celebration kicks off in NYC.
Reminder: Submit Your Nominations for the 2026 Toy Industry Hall of Fame. The deadline is approaching for the toy community to submit their nominations for the 2026 Toy Industry Hall of Fame, the highest honor bestowed upon individuals in the industry. Nominations may be submitted online through Friday, August 8.
SuperAwesome 2025 Holiday Insights Report Available Exclusively to Toy Association Members. SuperAwesome has partnered with The Toy Association™ to offer members access to a timely new report, “A Deep Dive into the Holiday Season for 6–12 Year Olds,” exclusively through August 5.
RIP - Rest in Play - Remembering Those that have Passed
If you know of a colleague's passing, please send us information so we may share with our readers. Archives can be found HERE
Joan Anderson. Joan Anderson, who coined the name for the hula hoop and played an unsung role in its rise, has died age 101. The former model was visiting her native Australia from her home in the US when she spotted groups of people swivelling wooden hoops around their waists.
Mario Paglino and Gianni Grossi. Barbie designers Mario Paglino and Gianni Grossi have been killed in a head-on car crash after a man, 82, drove the wrong way down a highway in Italy.
Julian LeFay. Julian LeFay, best known as Bethesda Softworks' chief engineer for pioneer games like The Elder Scrolls II: Daggerfall, passed away last night at the age of 59.
Shunsaku Tamiya. Tamiya, who died Friday of undisclosed causes, was known for contributing to the worldwide recognition of the toy maker, based in Shizuoka, central Japan, by developing radio-controlled cars and mini 4-wheel-drive models.
Rene Kirby. Rene Kirby, an actor known for his work in “Shallow Hal” died on July 11 in Burlington, Vermont. He was 70. His brother Jon confirmed to Seven Days that Kirby had died at the University of Vermont Medical Center.
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From the Editor: It's Like That ... And That's The Way It Is (The Toy Book)
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30 Must-Have STEM Toys That Make Learning Fun (The Toy Insider)
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Ravensburger to launch Guinness World Records trivia card game
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ICv2: The Business of Geek Culture (US)
- Sirius Dice Reveals 'D&D: Baldur's Gate 3 Treasure Packs'
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- New 'Pokemon TCG' Boxed Set Incoming
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