What do you get when you cross toys and games with haute couture fashion?

PlayCHIC pairs haute couture fashion designers with playful toy and game brands to create stunning and delightful runway looks.

We’ve all experienced the power of dress-up. Fashion has the magic to transform us. The playCHIC Fashion Show celebrates dress-up by inspiring play at the very place fashion is born: on the runway. 

We are dedicated to promoting the power of play through fresh and relevant initiatives. Dress-up, a fundamental play pattern, gives everyone the opportunity to experiment with a simple change of clothes. What better way to inspire masters of fabric than by mixing fashion panache with playtime? The result is a ground-breaking event that’s unequivocally eye-catching and energetic.