You are probably aware of how the patent system is rigged against inventors. It was a miracle that I was able to beat Telebrands and the PTAB. It breaks my heart to see so many other inventors get robbed and cheated. So I have donated hundreds of thousands of dollars and thousands of hours volunteering to fix it. I moved my whole family to DC last summer. We are mobilizing inventors and supporters from all 50 states to pass le...

 (author, Joe Bradford)

I met Alan Roach on day one of my first internship at Hasbro back in 2010. At the time, Roach was 18 years into his toy and game design career at Hasbro, then serving as design director overseeing the GI Joe and Battleship brands.

When I arrived at his office, he stood behind a messy desk scattered with an assortment of collectables, oddities, and action figures, next to a wall covered floor-to-ceiling wi...

March 19, 2020

The following is based on and inspired by the books The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute by Zac Bissonnette and The Rise of Viagra: How the Little Blue Pill Changed Sex in America by Meika Loe

Sigmund Freud, the famous psychologist, wrote in 1908, “People hoard random stuff because they’re so damn horny all the time”. The Beanie Baby Bubble burst in 1998. Viagra was introduced in 1998. Coinciden...

The Roachy Fund's mission is to help others follow their dream to “make art and play games.” The Fund will provide scholarships to college bound students who plan on pursuing a degree in art and/or game design.  The scholarship was established to honor Alan Roach, a loved and respected leader in the toy and game industry.  Alan’s creativity and love for games brought so much joy to the world. He was filled with eternal enthusi...

What do you do in the industry?

I work primarily as an independent toy designer through a company I share with my wife, Lori, called onepartART. We do toy design and illustration work for manufacturers but have done invention for royalty and more recently, I have worked as an expert witness in IP disputes in the juvenile products industry. As an independent toy designer, I typically get a slot-list from a client which may just...

(Lily Brown and Tait Hansen, winners of 2018 Young Inventor Challenge

for Most Marketable Concept with their game Betcha Can't)

How did you find out about the young inventors competition?

Our parents took us to the Chicago Toy and Game Fair a few years ago. We saw the Young Inventor Challenge and thought, “We can do that too!"

What were some of the details of the competition?

The Young Inventor Challenge is part of the Chicago Toy...

February 17, 2020

With play test groups, board game cafes and Protospiels popping up all over the map, the game inventor community is stronger than ever! Still, there are plenty of amazing games and inventors out there not getting the attention they deserve. When Gray Matters Games founder and inventor, Joe Barron, recognized this gap in Fall 2019, he was inspired to create a design contest to help up-and-coming inventors. 

Barron says “There ar...

Why and how did you get into the Toy and Game industry?

Childhood was a happy time for both of us. Although we were raised thousands of miles apart, Steffanie in Connecticut, Marie in the Sarthe, we had similar experiences. Our best memories were of playing games and we feel so privileged to do it for our jobs, first in product development for Habourdin / Spear’s Games then Mattel and Creata, and now as authors.

Working from hom...

What is your new endeavor and why should anybody care?

Well, HUGE! Play is a newly formed play company. We call it a play company instead of toy company because the word toys just doesn’t wrap its arms all the way around how play itself has changed and how it’s a vibrant and embedded part of the millennial family from kids to teens to parents. Going back to 40 years ago, play was largely considered a fun activity for kids to en...

I am a loyal subject of the Peaceable Kingdom. I like it here. People are cooperative, the aesthetics are charming, and there are plenty of warm fuzzies to go around. In recent times, PK has been annexed by the nation of Mindware, and because of this, I would like to share this interview with Melissa Mohn, Peaceable Kingdom’s relatively new benevolent leader.

PB: How has it gone since taking over the helm of the realm of Peacea...

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