Exhibiting at the Fair
The Chicago Toy & Game Fair is the largest non-hobby toy and game consumer show in North America and celebrating its 14th year! Uniquely positioned as an event designed to promote toys, games, entertainment properties, playful products and their inventors/creators, to the media (both social and traditional), trade and public.
MEDIA EXPOSURE AND PROMOTIONAL BENEFITS
We are a trend-setting event to establish "what's hot for the holidays".
Over 660 million media impressions generated from our 2015 events.
Strategically positioned before "Black Friday" to help generate media impressions at a critical point in the retail calendar year.
Media Coverage (just a few highlights) – TV Broadcast coverage on Fox & Friends, The Today Show, the Steve Harvey Show, Windy City Live, various news shows on ABC, NBC, CBS, FOX, WGN; Print coverage in Forbes, Chicago Tribune, Chicago Sun Times, parenting magazines, toy industry publications; Online coverage on hundreds of news sites and parenting blogs such as About.com, Mommy and Gracie, Lucky PennyShop and many more.
Blogger and Media Breakfast Event, bringing in hundreds of influential voices and product reviewers.
CONNECTING WITH CUSTOMERS
Over 35,000 attendees expected, a third under 4' tall (kids!).
Capture numerous photo opportunities, testimonials, and other collateral for you to use in your trade show demonstrations, website and social media.
Learn more about how your customers connect with your products and brands.
Try new messaging strategies and collect surveys; receive immediate feedback on your plans. Focus group testing in the wild!
Convert customers to advocates, have them help you spread your messages in social media.
We have newsletters for the industry, bloggers, media, educators, consumers, inventors and Scouts with a total reach of over 250,000 people.
Register to Exhibit
By registering for the Chicago Toy & Game Fair, you agree to abide by the Exhibitor Terms and Conditions.
Standard Booths are sold in 10'x10' units. You can add units to accommodate your display requirements. (e.g. 10x20 booth is 2 units and a total of $3600, 50x50 is 25 units and a total of $45,000, etc.).
A Standard Booth includes:
8 foot back drape in show colors (blue and white)
3 foot side drape in show colors where appropriate
7" x 44" company sign
Company Name listed in Fair Program
Floor covering, tables and electrical are all purchased separately through the show decorator. Please refer to Exhibitor Manual
DISCOUNTS AVAILABLE: for New Inventor and Small Business Conference Track attendees and returning exhibitors registering before June 1st. Please contact us for your discount code if registering online.
Table Space are available to first-time exhibitors with a single product. Five Tables share a common 10'x20' booth area (see Standard Booth) in a horseshoe configuration.
Table spaces include a 6'x2' skirted table, carpeting and 2 chairs. Electricity is not included.
Table spaces are also restricted on display options.
No banners may be hung in the rear of the booth
No free standing displays or banners
Max 2 people may staff the table at a time
You may supply your own table covering
You may use product displays on the table, max height 36"
DISCOUNTS AVAILABLE: for Inventor Conference attendees. Please contact us for your discount code if registering online.
What Past Exhibitors Say
“The entire ChiTAG week of events are incredibly valuable for me and Marbles. Each year, I meet people and companies that have changed my business for the better. As an example, a casual conversation with an inventor at ChiTAG two years ago, evolved into a partnership that created Otrio, the current best selling game at Marbles. A year later, the Target buyer saw Otrio at ChiTAG Fair and decided to add it to their stores as well as some of our other games! Needless to say, ChiTAG is one of the most important events I attend each year.” - Scott Brown, Co-Founder and Chief Merchant, Marbles the Brain Store
“ChiTAG is an incredible event. We’ve made a distribution deal, sold over 100 games (and took orders for more) to consumers at the show each year and have licensed items from inventors we met with at the show. However, what I like best is the fact that Mary generates so much media coverage at ChiTAG. We will be investing in interactive exhibits for the next show that we hope will be a big hit. Thanks, Mary for getting this event rolling.” — David Norman, Goliath Games and Pressman Toy
“We love participating at ChiTAG. The event gives us a condensed opportunity to play our games with kids and families who might not otherwise find us. We learn something new each time we’re there – about our games, our stickers, what’s interesting to kids right then.”
— Donna Jaffe, Peaceable Kingdom
“Our organization is very very excited about being more greatly involved with the ChiTAG events moving forward. Our debriefing here at HQ was met by applause and much enthusiasm. Thank you for what you do.” — Michael De Camp, Jazwares