News & Interviews

Over 400 Interviews, Articles and Stories! Over 350 authors! 5 Newsletters!

Newsletters for industry, consumers, social media influencers and educators cover many aspects of play and

the interesting stories behind the playthings we love! 

Our newest project to celebrate the People of Play to go live soon! Read all about it HERE.  

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Business of Play News

Industry News - interviews, news, information about get-togethers we're hosting and more.

Importance of Play News

For consumers and anyone interested in toys and games and 

meeting the people behind the the products.

 

Legends and Legacies Profiles

There are many great stories and then there are those which are EPIC! 

ChiTAG White Papers

Interested in getting into the toy and game industry?

Our Inventor & Innovation Conferences Experts weigh in on industry topics. 

Interview with Deb de Sherbinin on Unique Ideas and More...

How and why did you get into the Toy and Game industry? After a stint selling advertising for newspapers, I pursued my MBA in Marketing at Boston College Carroll School of Management based upon the advice of 2 female advertising account supervisors. I was interested in marketing and sought a product management position in a consumer goods company. As luck would have it, General Mills-owned Parker Brothers was hiring a class of MBA’s since the company was growing at a fast pace with video games, books, music, Nerf and traditional games. I was thrilled to be hired as one of the six, new Parker Brothers marketing assistants. I was trained in classic product management and had the opportunity to

Robert Victor - this Former Neighborhood Terror Shares 'Nerf'ly' Advice

Why and how did you get into the Toy and Game industry? As with most inventors, my career had a certain unplanned quality to it. I left college permanently during the middle of my Junior year. I‘d been a 4.0 student up to that point, and within one semester I just completely crashed. Maybe it was burnout, or maybe disillusionment. I’m still not sure. I don’t like to say that I dropped out, though. That makes it sound too elective. I prefer to say that I washed out, in the sense that I really did try to stay. The system simply rejected me, and that’s precisely what it’s designed to do. I was never cut out to be an engineer. I didn’t know it at the time, but I was actually an invento

Interview with Princess Etch A Sketch (Jane Labowitch)

Why and how did you get into the Toy and Game industry? I first started playing with an Etch A Sketch when I was 4. My family had an old Etch A Sketch that I would play with constantly during weekend visits at my grandma’s. As I grew up, I never put the Etch A Sketch down, and my etching skills grew hand-in-hand with my drawing skills. Creating art on an Etch A Sketch has now become my full-time job, and I couldn’t be happier about it! :) What trends do you see in toys or games that excite or worry you? It’s exciting to see the Etch A Sketch brand going in a new direction with the introduction of the Etch A Sketch Freestyle, which was just announced at the New York Toy Fair. As an Etch A Ske

Turning Inventor Ideas into Real Products: a Kohner Family Tradition for Over 75 Years

One man’s Trouble is another man’s joy. That has never been truer than when it comes to the Kohner Family’s success in the toy industry. Featuring the unforgettable Pop-o-Matic in the center of the board, the iconic game, Trouble, has brought fun for decades to millions the world over. But Trouble is neither the beginning nor the end of the Kohner toy legend. While the Kohner path to toys can be traced back to the middle 1800s, with a family heritage in woodworking, it really began in 1940, when Paul Kohner left his hometown of Tachau, Czechoslovakia, and came to the United States to escape the Nazis. Two years later, he would get his younger brother, Frank, out of danger as well. Paul and F

Encourage and Inspire Young Game Inventors with Simple Prototyping Supplies

Encouraging children to design their own board games and card games fosters imagination, creativity and and develops problem solving skills and resourcefulness. Once they have a solid idea for a game in terms of mechanics, a good working prototype makes the whole experience more memorable and fun. Creating a prototype that is functional and beautiful doesn't have to cost a lot of money. Simple craft supplies, found items, and re-purposed materials can make a child's ideas come to life. These practical ideas equip children to make their own customized game components with relative ease. TRY USING PAINT CHIPS TO CREATE SPACES ON A GAME BOARD Recycle paint sample chips by cutting them apart

INVENTORS & SOCIAL MEDIA - THE REASON YOU NEED IT NOW AND HOW TO DO IT WITHOUT LETTING IT BECOME

By Kim Vandenbroucke, Inventor, Innovator and Blogger, Brainy chick, Inc. and The Game Aisle On the shelf behind my desk I have all sorts of books on the toy and game world; some are books are about the history of the business, others highlight blockbuster products and some give advice on how to navigate the industry. While digging through one of these books I saw a discussion on how to negotiate an “advertising commitment” within a license agreement. Written in the mid-nineties, it’s amazing how the focus on “media purchases” felt so dated. We all know that how we consume media, as well as what kind of media we consume, has been changing at a rapid pace over the last two decades. First the

Ishkabibbles - Just for Fun!  

Play in Education News

For educators, librarians, homeschooling families and parents

who are interested in using play to aid learning.

ChiTAG Group Media Reach:

​Newsletters Email Subscribers

All Industry 40,000+

Educator 135,0000+

Inventor 15,000+

Consumer 15,000+

Blogger, Social Media Influencer 5,500+ email; 6,500+ handles

Scouts (Boy & Girl) 2,100+

Media List 7,500+

Combined Direct Newsletter Reach 220,000

Newsletter, In-Person and Social Media Reach

Newsletters 217,000

Postal Mail Addresses All Industry 33,000+

Twitter ChiTAGWeek 15,600+

Facebook ChiTAGWeek 6,300+

Facebook Mary Couzin 1,800+

Instagram ChiTAGWeek 1,600+

Pinterest ChiTAGWeek 370+

Pinterest Mary Couzin/Chicago Toy & Game Fair 1,900+

LinkedIn Toy, Game, Play Innovators Group 3,000+

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Events Attendance 35,000+

ChiTAG Group Reach 325,000+