News & Interviews

Over 400 Interviews, Articles and Stories! Over 350 authors! 5 Newsletters!

Newsletters for industry, consumers, social media influencers and educators cover many aspects of play and

the interesting stories behind the playthings we love! 

Our newest project to celebrate the People of Play to go live soon! Read all about it HERE.  

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Business of Play News

Industry News - interviews, news, information about get-togethers we're hosting and more.

Importance of Play News

For consumers and anyone interested in toys and games and 

meeting the people behind the the products.


Legends and Legacies Profiles

There are many great stories and then there are those which are EPIC! 

ChiTAG White Papers

Interested in getting into the toy and game industry?

Our Inventor & Innovation Conferences Experts weigh in on industry topics. 

Dave Schultze - Inventor, Professor, Paraglider, Entrepreneur with Gridopolis

What do you do in the industry? I am an industrial designer, architect and educator. I have been a professor at OTIS College of Art and Design since 2002 and have authored 15 online courses for / LinkedIn Learning. I have also designed dozens of games, toys and electronics for Mattel, Hasbro and Educational insights, among many others. What is your claim to fame in the industry? For Learning Resources / Educational Insights, I developed an entire line of STEM toys, three of which were nominated for Toy of the Year. Now, for the first time, I’m introducing and launching my own design and brand from the ground up. It is a multiplayer 3D strategy game ­– and system – called Gridopolis

Leila Nosrati - Think Like a Buyer and Pitch Like a Pro

Think Like a Buyer and Pitch Like a Pro If you’re like most people, you’re probably reading this on one of several open tabs on your browser, listening to music, getting interrupted by a colleague or a kid, and you haven’t gotten up for hours even though you really, really have to pee. There is so much to watch and play, and there are so many more “channels” for consumers to access content, that it’s no wonder their attention is so fragmented and their tastes so fickle. In addition to the deluge of content, social media habits make it so that fads come and go faster than ever, far more quickly than the product development cycle. If this current human condition is making your job as an invent

Robert Victor and His Team Create World's Largest Kid Powered Rocket for CHITAG!

Robert Victor and his team at Kite and Rocket’s laboratory in Manhattan are building the World’s Largest Kid-Powered Rocket for our Fair in-between working on NERF blasters for Hasbro. For more awesome videos of them exploding objects, mangling objects, setting objects on fire, dangling objects out their laboratory windows or across the street, visit their website This is what the The World's Largest Kid-Powered Rocket will look like!

Adam Hocherman - 1988 Williams Cyclone, Granite Tennis, OK to Wake! and More!

What do you do in the industry? I am in charge of Global Product Sourcing at PlayMonster although I wear a lot of hats in my role as VP, New Business. That’s a fun thing about my job – the position requirements are very fluid which suits my personality well as an ex-entrepreneur. What is your claim to fame in the industry? My most well-known creation is the OK to Wake! product line although if you are a parent of a toddler you may know it as “that glowing clock which keeps me from going insane.” The line has now been on the market for over a decade and going strong! Why and how did you get into the Toy and Game industry? (Adam with Jeff Foxworthy) In fact, I stumbled into it. I founded a

Steven Schoenmaekers - JOMO, Magic 8-ball, Driving Innovation at Cartamundi

What do you do in the industry? I’ve been working for Cartamundi for almost 16 years now and have been part of the group leadership team for about 7 years now. I have always been in a commercial role, starting as Key Account manager for many of our international customers and markets. Currently as EVP Global Accounts & Innovation, I lead the Global Accounts Commercial team as well as help to drive innovation across different channels at Cartamundi. What are you working on now? We are working on and investing in many new exciting innovations in different fields. On the manufacturing side, we have further invested in Digital printing in our Dallas facility, which will open up a lot of new oppo

Dee Farrell Speaks on ASTRA's State of the Union

It’s pretty much impossible to pickup a newspaper or browse your newsfeed and not hear the doom and gloom stories about retail. Doom and Gloom. You still hear that Retail is very hard. And those tariffs – we’re all worried about tariffs and the effects they’ll have. And still too often, there’s news of another retailer shuttering its doors. Doom and Gloom - we’ve all heard enough about that. To prepare for my state of the union, I wanted to look beyond the doom and gloom and see if I could find any GOOD news out there. So, I called many of you, I had some great conversations with fellow ASTRA Board members, and I spent a couple of days in Chicago with a few of the original founding memb

Leila Nosrati - Pulp Fiction, Inventor Advice and Chocolate Avocado Pudding

What do you do in the industry? I am an ex-retail buyer who now does inventor relations & product acquisition. So technically I guess I’m still a buyer, but now I help buy ideas before they’re finished products. I have always gotten a thrill out of identifying new retail opportunities or reimagining previous lines to make them more relevant for newer consumers or for different categories of business. What is the most rewarding part of your job? The part when I get to call someone to say yes! When I have to say no, it can still be rewarding if the inventor is open to feedback. Sometimes it sparks something new for them, or encourages them to pitch the item elsewhere because they might find

Ishkabibbles - Just for Fun!  

Play in Education News

For educators, librarians, homeschooling families and parents

who are interested in using play to aid learning.

ChiTAG Group Media Reach:

​Newsletters Email Subscribers

All Industry 40,000+

Educator 135,0000+

Inventor 15,000+

Consumer 15,000+

Blogger, Social Media Influencer 5,500+ email; 6,500+ handles

Scouts (Boy & Girl) 2,100+

Media List 7,500+

Combined Direct Newsletter Reach 220,000

Newsletter, In-Person and Social Media Reach

Newsletters 217,000

Postal Mail Addresses All Industry 33,000+

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Events Attendance 35,000+

ChiTAG Group Reach 325,000+