CHITAG Conference White Papers and More from

Thought Leaders Around the World

CHITAG White Papers are educational papers written by thought leaders in the Toy and Game Industry from around the world that have attended our Innovation Conferences and wished to share their experience and knowledge with colleagues. It is a living, growing body of knowledge with over 150 papers by over 90 authors. Below is the list by subject matter. You can also browse here in date order. http://www.chitag.com/chitag-white-papers.

SO YOU HAVE AN IDEA...

 

Top 10 Tips for Kids’ Game Designers by Margaret Garrou & Jenny Rez, Pinwheel Design

Mechanisms: Stepping into the Unknown by Adam Borton, Creating Unique Toys Ltd

The Secret to Comedy is... by Eleanor Black, FUSE, London

The Key Idea by Josh West, Head of Product Design and Sourcing at ThinkFun

Behind the Mirror by Norman Beil, Entertainment Attorney/Game Developer

The Next Step by John Bell, Director, Product Design & Development, Buffalo Games

Don’t Get Married by Peggy Brown, President of Peggy Brown Creative Consulting

Playtest, Playtest, Playtest by Jeremy Posner, Founder, Shenanigans Toys and Games

A View from the Other Side by Rob Daviau, President at IronWall Games

I Could Have Thought of That! by Eleanor Black, FUSE, London

I Have a Great Idea! What Should I Do? by Danny Kishson, President of All in 1

Mining for Gold in Brand Extensions by By Garrett J Donner, President, and Michael S Steer, Vice President, Random Games & Toys

Have Faith in the Theory and the Process by Adam Borton, Creating Unique Toys Ltd

"CRUSH IT BAT” AND USING “CAD" by Jack Lovewell, Sketchall Concept & Design, previously at Tucker Toys Div. Goliath Games

Rules Template for Product Designs by Michael Gray, Retired now, formerly Senior Director at Hasbro Games

What’s in a Name? by ​Courtney Pearson, President of WooHoo Workshop

How to Break Inventor’s Block by Tom Greenwalt,  Co-Founder of Greenwood Games

Inventing or Innovating by Craig Malmloff, Principal of Fun Foundry

Statistical Modeling of Game Play by David Peterson, President of Parpen Solutions

Play Testing by Mary Jo Reutter, President of You-Betcha Interactive

A Priceless Perspective by Phil Sage, Senior Director - Design & Development, iPlay at Hasbro

Good Game Design by Leslie Scott, Director, Oxford Games Ltd

My Family Thinks It’s The BEST GAME EVER! by Kim Vandenbroucke, Brainy Chick Inc. and The Game Aisle

Ten Tips for Testing by Jim Harrison, Director of Bucher and Harrison Ltd / Leisure Trends

Girls Games/Girls Products by Barrie Simpson, Retired, formerly Partner at TCG 

Evolve or Die by Brian Torney, Design Manager, iPlay at Hasbro

Leveraging Emerging Technologies in Innovation by Bret Gould

Prototyping with Clay by Leviticus Williamson, President of Williamson Games

The Board Game Theory by Joe Herbert of the Herbert-Brothers

Take Notes by Kim Vandenbroucke, Brainy Chick Inc. and The Game Aisle

Desktop-3D-Printing by Steffanie Yeakle, Partner, Les Fées Hilares

”Thinking Of You” - Designing For The End User by David Yakos, Director of Creativity, Co-Owner, Salient Technologies Inc, Streamline Design 

The Heart of Invention by Daniel Winston, Inventor

Commercializing Invention Know How by Fuse London Ltd

Opportunity Knocks by David Fox, President of Winner Games

Finding Holes in the Market by Melissa Cohen, Owner of MAJic Creative

What's in a Name by Jim Harrison, Director of Bucher and Harrison Ltd / Leisure Trends

Making High-Quality Prototypes by Willy Yonkers, Professional Inventor

Breaking out of a Creative Block by Jeremy Posner, Founder, Shenanigans Toys and Games

Five Trends to Inspire Game Design for Millennials by Lisa Strick, Founder of The Idea Bungalow

 

Prototypes: Looks vs Functions by Perry Kaye, Owner of ThinkSolveDo Inc., Gizmo Enterprises, Inc.

Making a Game Work by Jim Keifer, Professional Game Inventor

Game Themes: Everyday Experience Doesn’t Equal Appeal by Kim Vandenbroucke, Brainy Chick Inc. and The Game Aisle

Have a Great Idea? Secret to Success from Anna van Slee, Author and Director of New Brands at Sideshow Collectibles

PITCHES

Concept Management – Waterslides and Engines by Trina McFarland, Founder of tinkertini

The 5 Ws and 1 H of Inventor Pitch Sheets with Template by Tanya Thompson, Director Global Product Acquisition and Inventor Relations for Gaming at Hasbro

I Have The Next Big Thing by Mike Hirtle, President of Paladin

Feedback on Feedback by Jack Degnan, Professional Inventor

Think Like a Buyer and Pitch Like a Pro by Leila Nosrati, Product Acquisition and Inventor Relations, Master Toy Advisors / Product Innovation Partners

Documenting your Concepts by ​Ken Gruhl, Professional Inventor

What to Do While You Pitch The Next Big Thing by Nicholas Cravotta and Rebecca Bleau of BlueMatter Games

Integrating Inventor Relations Polarities: The Hunter and The Gatherer by Trina McFarland, Founder of tinkertini

Think of your Toy Game as a Commercial by Joe and Dave Herbert of the Herbert Brothers

Perfect Pitch by Amy Opheim, President of C3 Marketing

Do’s and Don’ts for New Inventors by Lisa WuennemannDirector of Marketing, PlayMonster

Oh My! That’s An Ugly Baby by Ken Scheel, Founder, KEVA Planks

Persuading With A Powerful Pitch Video by Harry van Sambeek, CoFounder of ThenQ

How to Make a Pitch via Email by Andy Geremia

Top 6 Tips for Inventors on Presenting a Toy or Game by by Mike Hirtle, President of Paladin

AGENTS and BROKERS

Why Hire a Licensing Agent for Toys & Games? by Howard Fleischer, President of RoyaltyPros Licensing

YOUNG INVENTOR CHALLENGE

Kids are Amazing Inventors! by Karri Bean, Senior Licensing Manager, Disney Parks Experiences & Products

APPS, DIGITAL, VIDEO GAMES

Designing for a board game and an APP by Tom and Jean Greenawalt, Greenwood Games

Working With Video Game Properties by Willie Yonkers, Lead Industrial Designer at CubeFire Design

Developing Games – Virtual Games Detailed Feedback vs. Physical Games Limited Feedback by Ron Oliver, Games Maker, Ilyon

Analog Play in a Digital World by Greg Kopec, Tremendous Toys LLC

MANUFACTURING

Game Manufacturing 101: From Concept to Reality by Kim Drayer, President of Delano Service/EPI Printers

Long Live the King: The Changing Tides of Licensing vs. Self-Producing by Matt Nuccio, President of Design Edge 

​Specialty versus Mass Market Package Design by Matt Nuccio, President of Design Edge

Four Factors to Consider When Choosing Domestic vs. Foreign Toy and Game Manufacturing by Michelle Spelman, Live Wire: Marketing Consultant at Plying Pig Games

SUSTAINABILITY

Designing Sustainably, The Whole Buffalo Way! by Barry McLaughlin & Jason Lautenschleger, Barry & Jason Games and Entertainment

We’re all on the Same Boat by David Yakos, Director of Creativity, Co-Owner, Salient Technologies Inc, Streamline Design 

PR and MARKETING

 

What’s Your Story by Tim Walsh, Fearless Leader, The Playmakers

Product Launch Checklist: 10 Tips for a Kickass Sales by Michelle Spelman, Live Wire: Marketing Consultant at Plying Pig Games

Product Launch Checklist: Furnish Your Booth on a Shoestring Budget by Michelle Spelman, Live Wire: Marketing Consultant at Plying Pig Games

Trade Show 101 by Gwen Austin, Founder, Gwen Austin Studios

A Look at Kickstarter - If You Build it Will They Come? by Garry J Donner, President, Random Games & Toys

Letter from Design to Marketing and Marketing's Response by  ​Aaron Keller, CEO and Managing Principal of Capsule

5 Things I’m Going to Do to Get the Most Out of the Spielwarenmesse (Nuremberg Toy Fair) by Mary Jo Reutter, President of You-Betcha Interactive

Preparing your Talking Points for Media by Lucky Penny Shop 

Inventor PR Toolbox - 10 tips to Promote You and Your Product by Joyce Johnson of Joyce Johnson Designs

LEGAL: IP, ROYALTIES, CONTRACTS

 

WARRANTIES by Mike Hirtle, President of Paladin

Termination: Avoiding a Slow Long Death by Kim Vandenbroucke, Brainy Chick Inc. and The Game Aisle

Contract Term – Renewal Threshold by Mike Hirtle, President of Paladin

IP In Toyland by Adam Brookman and Keith Baxter, Intellectual Property Lawyers, Boyle Fredrickson, S.C.

See You in Court by Mike Hirtle, President of Paladin

7 Facts About Royalties by Perry Kaye, Founder/CEO of Perry Teri Toys 

Protecting Ideas: Perspectives for Individuals and Companies by Frank Sardone, Partner at Carter, Deluca, Farrell & Schmidt

You Can Run, but You Can't Hide...More on Privacy Regulation, GDPR and California by Natalie Remien of Levin Ginsburg

Could Routine Electronic Messages Expose A Company To Legal Violations? by  Natalie Remien of Levin Ginsburg

Why Am I Receiving So Many Privacy Notices?  by Natalie Remien of Levin Ginsburg

Are You Legally Prepared to go to Market?  by Natalie Remien of Levin Ginsburg

To Design Or Not To Design – Brief Overview Of Patents by Frank Sardone, Partner at Carter, Deluca, Farrell & Schmidt

Contracts Are Your Friend by Nicholas Cravotta and Rebecca Bleau, BlueMatter Games

BEHIND THE SCENES VIDEOS

Funkoverse Strategy Game 

Skulk

Disney Villainous

SOCIAL MEDIA

 

Inventors & Social Media - The Reason You Need It Now and How to Do It Without It Becoming Your Full-Time Job by Kim Vandenbroucke, Brainy Chick Inc. and The Game Aisle

Using Social Media Thinking to Advance Board Game Mechanics by Anna van Slee, Director of New Brands at Sideshow Collectibles

Inventors and Social Media by Kim Vandenbroucke, Brainy Chick Inc. and The Game Aisle

INTERNATIONAL

 

An Introduction to International Opportunities by Richard Gill, formerly of McGill and Associates, now Vice President International at PlayMonster

Business in Japan and Hong Kong, Kawada, Longshore by Alexander Fuhrer, Nextoy

Korean Board Game Market by Kevin Kim, formerly General Manager of Publishing and Development, Korea Boardgames, now Owner, Mandoo Games

Recombination Innovation From Taiwan by Alex Li, Managing Director, Medici Creativity Co., Ltd.

AWARDS

Spiel des Jahres (SdJ) Winners and Importance by Guido Heinecke, Managing Director, Spiel des Jahres e.V.

Spiel des Jahres by Tom Felber, Past Chairman of the Spiel des Jahres Jury

MISC. MUSINGS

 

How Board Games are Helping Solve the Autism Puzzle by Brandi Pinsker, CEO at Project Genius

The Evolution of Collectible Games by Paul Fish, President of Pablo Pescado Brand Management 

Shattering Stereotypes In The Toy Industry And The White House Took Notice by Jodi Bondi Norgaard, Keynote Speaker, Author, Consultant

The Business of Fun by Peter Cartlidge, Director, FUSE London

Sacred Story Sermon – Spirituality of Play by ​Phil Jackson, Manager and Principal at CASS Group

My 3 Cents! by Joyce Johnson, Founder of Joyce Johnson Designs

Crazy Fun Luck by Susan McKinley Ross, Founder, Idea Duck

Through the Eyes of the Kids by Frank Alexander Müller – Business Development Management Playmobil

Things We Have Learned Along the Way by Jon Meyers and Dean Tzembelikos, formerly Basic Concepts, now Managing Director of KANDY

Bible Quotes for Game Inventors by Rabbi Jeff and Mandy Glickman

Two-Headed Invention by Steffanie Yeakle and Marie Chaplet, Founders, Les Fées Hilares 

What’s the Point? by Peggy Brown, President of Peggy Brown Creative Consulting

Board Games ARE the Trend by Lisa Guili, General Manager of Educational Insights

Dogs Look Like The Human Who Lives With Them by ​Rabbi Jeff and Mindy Glickman

Keep it Fun! by Greg Kopec, Tremendous Toys LLC

Randomness and Uncertainty White Paper by ​Rabbi Jeff and Mindy Glickman

I Met Steve Jobs and He Made Me Cry by Robin Raskin, Founder at Living in Digital Times, LLC

Cardboard is Shatterproof by Peggy Brown, President of Peggy Brown Creative Consulting

My Experiences in the Toy Design program at Otis by ​Nick Hayes, Otis Graduate and now Lead Product Designer at Mattel

Principles of Adult Play(fulness) in Contemporary Toy Cultures by Kati Heljakka, Research Manager at Turun yliopisto - University of Turku

LEGENDS 

 

Ivan Moscovich - Survivor, Inventor, Artist and Inspiration by Lisa Guili, General Manager of Educational Insights

Paul Rago and David Small of Shoot the Moon – Going For It All Since 1985 by Michelle Spelman, Live Wire: Marketing Consultant at Plying Pig Games

Adi Golad, Founder of Goliath: A Toy Industry Giant by Ruth Synowic, Founder of Ruth Green Concepts

Judith Blau - A Serendipitous Journey by Ruth Synowic, Founder of Ruth Green Concepts

Design Edge Rocks 30 Years of Toy Innovation by Michelle Spelman, Live Wire: Marketing Consultant at Plying Pig Games

Turning Inventor Ideas into Real Products: a Kohner Family Tradition for Over 75 Years by Michelle Spelman, Live Wire: Marketing Consultant at Plying Pig Games

Theora Design - A Story of Survival Leads to Joy for Generations of Children by Michelle Spelman, Live Wire: Marketing Consultant at Plying Pig Games

Interview with Serial Entrepreneur, Reyn Guyer by Tim Walsh, Fearless Leader, The Playmakers

Arthur Melin and Richard Knerr – Co-Founders of WHAM-O by Michelle Spelman, Live Wire: Marketing Consultant at Plying Pig Games

The Impossible Takes Slightly Longer: The Story of Toymaker Richard Maddocks by Brian Torney, Design Manager, iPlay at Hasbro

Howard Morrison: A Giant in the Toy Industry by Michelle Spelman, Live Wire: Marketing Consultant at Plying Pig Games

Legends of the Toy & Game Industry - Reuben Klamer by Joyce Johnson, Founder of Joyce Johnson Designs

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