I Have the Next Big Thing

By Mike Hirtle

Formerly Head of Product Acquisition at Hasbro

President, Paladin LLC

The problem is that I can’t get anyone to see it. My new job involves looking for inventor concepts for three client companies. A big concern that everyone had in the beginning was “Who gets to see the next big idea first?” Nowadays, with video presentations, everyone is looking at everything at the same time, so the real question is who will recognize the next big idea first. The next big idea will be one that a company likes and wants to try. Then through good design and development, good marketing and great luck it will turn into the next big thing and everyone will say they knew it all along. Let’s do a thought experiment. Imagine a world where none