PlayMonster Marketing Team

Nominated for Ultra Dash

Bio:

PlayMonster’s Ultra Dash Marketing Team not only worked to develop a strategic multi-tier plan to increase awareness and sales, but was also hands-on to execute the details. The team oversaw the TV commercial production and also attended blogger events to personally demonstrate and spread the word. They also worked with Six Flags on an experiential event allowing kids at several parks to play the game. This campaign resulted in social media posts and a video from Family Fun Pack going viral with over 1 million views before the TV campaign even started.