At pi lab, our vision is to create better thinkers from day one. Our mission is to inspire children to create and explore through innovative technology and lovable characters. Our technology encourages hands-on learning through play for the next generation, developing the whole child cognitively, socially, and physically. A beloved character both on and off the screen, Edwin elicits joy in the exploration and discovery of the world around us. From his soft skin to his amazing cartoon world, Edwin is a soothing new way to learn and play. This is what real connected play is all about.