Jim McCafferty leads JMP Creative, an award-winning invention and design team. JMP concepts have resulted in more than a billion units of product to reach the marketplace, and its inventions have achieved ‘Toy of the Year’ status in multiple countries. A master in exploring the unexpected and extraordinary, Jim’s success is shaped by his experience as a world-class illusionist and prolific brainstorming talent. He believes the team’s invention and design process is bolstered by the chemistry shared with licensors. For example, JMP collaborated extensively with the Maya Toys team in developing and designing the successful Pom Pom Wow product line.