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Media Contacts:

Scott Goldberg


CHICAGO, Ill. (DATE) – The Chicago Toy & Game Group hosts the Social Media @ Play Conference on Friday, November 18, 2016 from 1 P.M. to 3 P.M. at Navy Pier. Attendees will have the opportunity to learn from experts and top bloggers in the parenting and toy space as they share their advice on social media.

This year’s keynote speaker is Julie Cole, Co-Founding VP of Mabel’s Labels, the leading provider of labels for stuff kids lose. Mabel’s Labels has grown from basement start-up into an award winning, celebrity-endorsed and international phenomenon.

The conference host is Alison Ray, Founder and CEO of So Chic Media, an event strategist and brand ambassador connecting lifestyle brands with their targeted customers and influencers through an online audience of over 100,000+.

The conference offers a series of panels that will address social media marketing, brands & influencers, and public relations. Attendees will learn about the evolving blog world, how to engage influencers, ways to manage social media on a limited budget, and much more. Each panel will end with a Q&A session.

Below is schedule of the Social Media @ Play Conference:

Social Media Marketing @ Play Panel (1-1:30 P.M.)

Learn from our experts as they share their social media marketing strategies, what platforms yield the highest results for their businesses, how to manage social media on a limited budget and more. Includes Q&A.

Brands & Influencers Panel (1:30-2 P.M.)

Learn from top bloggers in the parenting and toy space as they provide insight how to effectively engage with them, how to craft the perfect pitch, what doesn’t work and how to reach this community. Learn how blogging is evolving with video, Snapchat, Insta stories and many other tools to extend their reach of the audience. Your takeaway? Actionable items on how to network, reach and engage with such influencers. Includes Q&A.

Public Relations (2-2:30 P.M.)

With so many options today. Where do you put your money?

Keynote: Julie Cole (2:30-3 P.M.)

Julie Cole is the co-founding vice president of award-winning children’s label manufacturer Mabel’s Labels. She has helped her company bring their product to a worldwide market, gain media recognition, and win countless entrepreneur awards. Cole is a regular television contributor, an influential and syndicated blogger, and a mother of six.

The conference panels include:

  • Alison Ray, Founder of So Chic Media | ChiTAG Director of Social Media

  • Candice Kilpatrick, Founder of Mom Most Traveled

  • Melissa Hunter, Founder at Family Video Network; Co-Creator & Co-Hose of Mommy and Gracie Show

  • Rachel Urso, Founder Celebrity Baby Trends

  • Katherine McHenry, Owner of Building Blocks

  • Nicole Regan, Founder of Nicole Regan | ChiTAG Social Content & Creative Manager

  • Elisa All Schmitz, Founder of 30 Second Mom

  • Kris McDonald, Founder of

  • Nicole Brady, Founder of SAHM Reviews

To learn more or register for the Social Media @ Play Conference, visit

About the Chicago Toy & Game Group, Inc.

The Chicago Toy & Game Group, Inc. promotes and hosts initiatives designed to encourage and promote the power of play and invention in social, educational, and professional environments. Chicago Toy & Game Group initiatives include the Chicago Toy & Game Fair (ChiTAG), the Toy & Game Innovation Awards (the TAGIEs), Inventor Conferences for New and Professional Inventors and Product Acquisition Executives, the Young Inventor Challenge, the Young TECH Challenge, Play in Education Conference, DiscoverGames Inventor Co-op, the PlayCHIC Fashion Show, and the Chicago Toy & Game Foundation. For more information, visit

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