Hasbro Marketing and Rhett and Link
- Sep 18, 2018
- 1 min read
Nominated for Online Influencer Video Campaign
Bio:
We know that that people are passionate about playing games and that gaming brings families and friends of all ages and generations together for fun and meaningful social interaction. Our goal is to provide families with gaming experiences that are fun to play, fun to watch and fun to share.
Earlier this year, Hasbro announced a multi-year relationship with comedians Rhett & Link that includes co-developing new gaming experiences and branded content. To pique the interest of their fans, Hasbro and the pair will create one-of-a-kind content to launch the brand’s new games on the duo’s daily episodic YouTube series, Good Mythical Morning
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Hasbro’s marketing collaborations with creators like Rhett & Link show how modern brands are increasingly relying on digital content creators to connect with audiences in a more engaging and authentic way. Their humor-driven approach helps make traditional products feel more relevant to younger and online-first audiences.
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Overall, these kinds of partnerships highlight how entertainment and marketing continue to merge in today’s digital landscape.
Interesting breakdown of how entertainment-driven marketing is evolving, especially when brands like Hasbro collaborate with creators like Rhett and Link. It really shows how storytelling and personality-led content can push engagement far beyond traditional ads.
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