Nominated for Fingerlings
Sydney Wiseman is a key Brand Manager for WowWee, and the creator of the award-winning Fingerlings toy line, among other inventions at the company. She plays a significant role in the development, play spec and marketing strategy of new WowWee consumer product. Sydney’s day is spent contributing to and integrating cutting edge R&D and making it viable and marketable for sales. Her creativity and love for innovative products, coupled with her practical experience in the Toy Industry contribute to WowWee's product ideation and improvement, as well as reaching the consumer across different markets. Sydney graduated with honours from McGill University in 2011 and won the prestigious Creator of the Year award from Woman In Toys (WIT) in 2018.