Geizi Guevara, Mike Freeth, Patrick Murray, Chris Wickman
Nominated for The Cat Game
Wanting a break-frame package for our hair-raising drawing game (with cats), we decided to do a version where it looked like each buyer would be the new proud owner of a cat - stuffed into every box. (Air holes were extra.) Eschewing bullet points, bursts, images and other info, we went for a powerful, eye-catching first read of uniqueness and fun! Marketing and costing was on board to not reduce any of the fun out of the package, and the vision went on shelf practically as it was conceived! Pow!