Camp Bonkers - The Bloom Report Company of the Week
Heading into 2020, WindSunSky Entertainment, the creative team behind smash hits like Angry Birds, Star Wars: Clone Wars, and Ice Age, was working hard on content and technology to support a new entertainment platform for kids being developed for release in 2021. As part of this effort, the group had shot and edited a handful of videos under the banner “Camp Bonkers.” When COVID-19 hit and summer camps across the country began sending cancellation notices to families, the team knew that they had an obligation to rapidly pivot to bring Camp Bonkers to families in time for this summer.
Now, WindSunSky is expanding the reach of Camp Bonkers through a partnership with Fingerprint Digital. Fingerprint, a leading provider of digital content for kids and families, operates Kidomi™, the award-winning all-in-one subscription app for kids ages 3-12, delivering highly engaging, family-friendly content with thousands of premium games, videos and books from top family brands. Kidomi™️ is available in 14 languages with an engagement rate of 12 hours and nearly 60 sessions per user every month on average.
“We couldn’t be happier to bring Camp Bonkers to Kidomi,” said Catherine Winder, CEO, Executive Producer, Wind Sun Sky Entertainment. “We made a last-minute decision to offer Camp Bonkers this summer in response to COVID-19 amid preparing the series for a much larger project, launching in 2021, and we’re thrilled to see this fun kids content expanding onto third-party platforms.”
Camp Bonkers is an activity-based show that encourages kids to hang out with friends, play games, go on adventures, sing songs, make fun food, conduct cool science experiments and so much more, all from the comfort of their own home! Content is led by the camp counselors, as well as a group of special guests including Sparkles and Beaver and Scribbles the Cat.
The Camp Bonkers content is live on the Kidomi™ app starting Monday, July 20 and can also be accessed on YouTube.