Zak Orner on User Centered Design and The Digital Gaming Space


I ask, “why is the digital gaming sphere so fractured and segmented? Clinking plates as servers rush about the little Thai restaurant off Illinois Street in Chicago. I’m asking tough questions of my lunchmate, Senior User Experience Manager Zak Orner of Manifest Digital. He seems unfazed, downing beef and broccoli while I interject with further questions. User Experience, or User Centered Design, isn’t a new process, but it is one that gets overlooked time and again by gaming industries leaders. The UX design process encourages extensive attention toward the customer and end user’s wants, needs and limitations. Concerned