Alex Mackey on Greg Louganis, Sundance, Target, Lethal Chickens and More!

 

What do you do in the industry?

 

I’m part of a two-man company.  So we make games, but wear WAY too many hats.

 

What is your claim to fame in the industry?

 

I’m not sure I have a claim to fame yet as I’ve only been in the industry for a little over a year, but we’ve made a couple of games and our first one was a 2019 Toy of the Year Finalist.  I nearly passed out when I read that email!!

 

Why and how did you get into the Toy and Game industry?

 

My background is the film and television industry.  I had recently moved from Los Angeles to Orlando when I found myself heading down to Fort Myers as a volunteer to help with Hurricane Irma cleanup.  I shared a tent with my neighbor after chain-sawing trees all day.  He’s an avid gamer and has a brilliant mind for game mechanics.  I was telling him about a script I’d written and he said, “We could turn that into a game.”  We stayed up until about 3AM fleshing it out and by morning we had the concept of What The Film?!  We worked on the game for the next several months and eventually formed the company, Lethal Chicken Games.

 

What are you working on now?

 

Right now we have three games in development.  We can play all three of them and are to the point where we can’t break them.  Next up is artwork and play testing!  The other thing that takes up the other half of our time is trying to grow our distribution for our first two games.

 

 

What trends do you see in toys or games that excite or worry you?

 

Worry: Trump

 

Excite: CHITAG 2019

 

What advice would you give a young adult graduating from high school or college today?

 

Are you bringing me a problem or solution?  Never bring just the problem.  Always think through a possible solution even if it’s not a very good one.

 

What does your typical day look like?

 

I will generally work from about 8am to 1pm on my business partner’s dining room table.  Then its pick up kids and help with homework from 3pm to 9pm.  I’m back to work in my home office from 9pm to 2 or 3am.  I don’t sleep much and I like to work.

 

What’s your workspace setup like?