Joyce Johnson’s Inventor PR Toolbox - 10 tips to Promote You and Your Product

I've always said that toy and game inventors should be celebrated just like authors, musicians and chefs. Our industry’s inventors are a special breed – they’re fun, creative, and maybe even a little bit quirky. It takes an entertaining person to create an entertaining product. So how does one become a celebrity inventor? Think of it as if you were inventing a new product or brand. But this time you are the brand. It takes hard work, dedication and patience. To kick start yourself to celebrity status, game inventor Joyce Johnson and Marketing/PR expert Mary Kay Russell joined forces to give us their top 10 tips on how to promote YOU and your product: