Phoebe Hayman is the co-founder and CEO of Seedling USA. Phoebe founded Seedling in 2007 after noticing a lack of children’s products that supported and inspired open-ended play. While keeping imaginative play at the center of Seedling’s growth, Phoebe is passionate about revolutionizing play for children while enhancing the creative experience for the whole family. Drawing on her experiences as a mother, entrepreneur, and business owner, Phoebe is the driving force behind the company’s strategic and product design direction. Phoebe has a Bachelor of Fine Arts degree in art and photography, is an avid reader and enjoys painting.