TRADESHOW 101


Attending a tradeshow is extremely important from a marketing and sales perspective. It gives you an opportunity to expose your company to a large number of retailers, press and potential customers in a very short period of time. The trick is getting the most “bang for your buck” so it’s best to narrow down the top tradeshow in your industry. In the toy industry, the top shows are the New York Toy Fair held every February; ASTRA Marketplace in June and the ABC Expo in September. Of course there are many more options, so do a little research to find the