Interview with Princess Etch A Sketch (Jane Labowitch)

Why and how did you get into the Toy and Game industry?

I first started playing with an Etch A Sketch when I was 4. My family had an old Etch A Sketch that I would play with constantly during weekend visits at my grandma’s. As I grew up, I never put the Etch A Sketch down, and my etching skills grew hand-in-hand with my drawing skills. Creating art on an Etch A Sketch has now become my full-time job, and I couldn’t be happier about it! :)

What trends do you see in toys or games that excite or worry you?

It’s exciting to see the Etch A Sketch brand going