Changing The Way We Play - Star Wars Collectables (1977)

We've been working with the Kunoichi team over the past year on social media, collateral and our Social Media at Play Conference (website and conference development). They aren't only innovative and insightful, but super knowledgeable about play – all types of play and play history. We thought it would be great to have a series on toys/innovations that changed our industry. Brian Torney weighs in first.

Brian is a writer, consultant, Jedi Knight and Vice President of Kunoichi, a leading transmedia services provider for entertainment brands. A 7-year veteran of the toy, game, publishing and children’s entertainment industries, Brian ideates new and existing brands, connecting storytelling across multiple new and traditional media. These are not the droids you’re looking for.