Lee Allentuck Talks about the Nerd Industry


Why and how did you get into the Nerd industry?

I’ve always been a Nerd at heart but never pursued a career in science, technology or design. For one reason or another, I was pulled in another direction. Though I work with incredibly talented people and love being a part of the creative process, I don’t necessarily consider myself a “creative.” But, as my own kids explore their own interests, I see that same love for Nerd subjects and it’s been my goal to help fuel that passion for curiosity in them. Raising Nerd was really about sharing that same ideal for other parents and future Nerds. We soft-launched Raising Nerd in February of 2016 to see if there was an audience for us and sure enough, we got a very positive reception. Our official launch was September of 2016 and it’s been a non-stop rocket ship ride ever since.