Peter - Switzerland and Beyond

Why and how did you get into the Toy and Game industry?

My dad convinced me to join him in the Toy & Game industry.

What trends do you see in toys or games that excite or worry you?

A growing market for traditional toys and games, but less and less traditional stores to follow up this trend.

What advice can you give to inventors who are presenting new toy or game ideas to you?

Google first, talk to a specialty retailer/buyer about your invention and ask yourself, “what makes my idea or product so unique, why should somebody buy this?”

What was your favorite toy or game as a child?

Lego was probably the most played toy during my childhood and we played traditional Swiss card games with my family too.

What does your typical day look like?

40% solving issues, 20% selling, 20% purchase and development, 20% act proactive and follow up future projects.

What is the worst job you’ve ever had and what did you learn from it?

I had in the late 80's my first presentation for SkipBo at key account level. I didn’t know the game and was unprepared….but the buyer was keen to play the game in the meeting, so the disaster was programmed. Since then, I never sold a game again without knowing the rules and played before.

What inspires you?

Traveling, family and mountains.