What was your favorite toy or game as a child?
My favorite games through the ages were:-
Why and how did you get into the Toy and Game industry?
I kind of stumbled into it… I was looking to get into a brand-related role, and then got recommended to Winning Moves International (the European company) c/o a supposed very good personality and cultural fit. 10 years on I’m still here.
What trends do you see in toys or games that excite or worry you?
The more exciting trends is actually a reverse of a previous concern in that more and more families, and friends of my age, seem to want to play games in their spare time. After the digital explosion a few years ago, and with the bombardment of digital media we’re exposed to, I think people are finding respite and joy in simply playing games with friends, giving a chance for meaningful connections with one another.
What advice would you give a young adult graduating from high school or college today?
Enjoy life, be true to yourself, and try not to feel (or put on yourself) too much pressure to “get it right” or know what you want to do immediately. Life will evolve, and if you’re true to yourself, it will naturally evolve the way you want it to.
What is the most rewarding part of your job?
Without question it is watching kids play our game. The prime example of this is with our national Top Trumps Tournament in the UK… I simply LOVE watching the kids coming together from across the country, accompanied by their families (and sometimes their teachers) and seeing the kids immersing with and enjoying the game while connecting with one another. As I hold a side interest away from work in psychology and psychological development, I also love watching, and supporting, kids as they step out of their comfort zone, and learn how to deal with success and disappointment in a constructive way.
What is the worst job you’ve ever had and what did you learn from it?
It was my first graduate job which was in digital recruitment sales. The less said the better! I stuck with it for 6 months but it just wasn’t for me. They rang a bell at the start of the day and after lunch, at which time we had to be on the phones… I felt like a battery farm chicken! Once I left, and starting my career here in the games industry precisely 3 months before one of the worst economic recessions, I became pretty glad for some of the disciplines I’d learned, but thankfully had much more scope to be creative and do business the way I’d want to. From that recruitment experience I learned the value of enjoying your work, and letting that enjoyment be the focus of your career, something I know most of us in the games industry feel pretty blessed for.
What and/or who inspires you?
I’m inspired to simply be good; have the right intentions, be good to people, be good in my relationships; both professional and personal, be good at doing business, and to enjoy life. In terms of inspirational people, I’m a firm fan of Simon Sinek as a thought-leader and prominent speaker on how we should conduct ourselves and our business.
Where were you born?
Where did you grow up and how did that influence who you are today?
I grew up in Manchester in a fairly quiet suburb with a fair amount of green space and an abundance of sport clubs. This undoubtedly influenced me to become a calm guy, definitely at my most peaceful when in and around nature, and able to play almost any sport with a ball. Being open - a messy family divorce made a permanent impact for me in ensuring I never chased money at the detriment of my or others’ well being, meanwhile a year living in Chile really helped me appreciate what I have and recognize the value of the relationships and experiences we have in life over any material possessions.